Andrew De La Cruz Email & Phone Number

California, United States

San Francisco, California, United States

Creating strategic & engaging brand stories through organic digital marketing campaigns to raise awareness of crucial legal, food, and housing services for Spanish-speaking families in San Francisco.

San Francisco, California, United States

Deploying cross-platform marketing & event strategies to engage existing donors, attract potential funders, and increase awareness of housing initiatives for underserved communities in San Francisco.

San Francisco, California, United States

• Created tailored marketing proposals for Bay Area construction projects, showcasing creative writing skills in a technical industry.• Coordinated meetings between 2-5 organizations, calendaring B2B and B2C meetings with partners in inter-organizational projects.• Provided administrative assistance, creating expense reports via Excel, allowing firms to easily document project hours and wages.• Tracked progress and deadlines for cross-functional team projects between 2-5 firms through effective communication skills.

San Jose, California, United States

Led 14 officers across 5 departments providing networking and career opportunities to over 150 SJSU students.◆ Boosted team engagement and morale, contributing to a 25% rise in our Mentorship Program members and over 80% member retention, resulting in a total of 140+ paid student members in Spring 2023.◆ Fostered collaborations for our members between 3 committees and 2 programs through organization-sponsored outings and office tours.◆ Maintained a high standard of social media branding, as well as both personal and professional networking, through strategic implementation of our team’s vision based on a constant flow of attendance and engagement data.◆ Attended and ensured professional conduct and appearances for 20+ events, including workshops, mentorship bondings, and socials.

San Jose, California, United States

Created content, while analyzing social media analytics and managing 3 social media channels to promote events and campaigns for SJSU's Marketing Association.◆ Reached 10,000+ profiles via organic growth through graphics and short-form video content.◆Generated 2,000+ organic engagements in 3 months, converting 100+ leads to paid members.◆ Created an integrated social media marketing calendar to reach our audience via LinkedIn, Instagram, and TikTok.◆ Wrote and edited branded videos via Adobe Premiere Pro and assisted in graphic creation via Canva.◆ Collaborated with a team of 3 marketing officers to brainstorm campaigns including #MAkeMistakes, #BeingHuMAn, and #MAinCharacter.◆ Implemented Monday.com to increase team efficiency across marketing duties.

San Jose, California, United States

Planned and launched 4 successful fundraising campaigns to increase club funding throughout the semester. ◆ Coordinated social media fundraising campaigns and in-person fundraising events to raise $1200+ in 3 months.◆ Created events and conducted direct sales with students, faculty, and visitors, leading teams of 3-8.◆ Hosted MA’s first-ever Thrift Fair, generating $500+ of revenue -- a venture that has since yielded $3,000+ across 2 additional events from my successors.

San Jose, California, United States

Utilized research skills, marketing concepts, and presentation ability to design a comprehensive marketing plan for a local startup.◆ Collaborated in teams of 4-6 to conduct market research and design a marketing plan for Omni Bev Vietnamese Coffee.◆ Created written and visual presentation deliverables with short deadlines to communicate findings.

San Jose, California, United States

Spread awareness of events, positions, and the brand philosophy of our organization to over 1.3k Instagram followers through social media marketing. ◆ Worked in teams of 3-6 to create marketing campaigns and social media content ideas to execute our #MAkeItCount campaign. ◆ Created graphics and wrote content for LinkedIn and Instagram posts, reaching 3,000+ unique profiles.

Menlo Park, California, United States

Planned and executed a multimedia content plan, managing multiple social media channels, and conducting written and visual outreach to promote the 2023 Westly Prize for Young Social Innovators.◆ Delivered targeted marketing content that attracted 100+ startups to apply for The 2023 Westly Prize.◆ Accurately represented The Westly Foundation, our 8 finalists, as well as 4 past winners through tailored marketing content reflecting their individual impact and stories.◆ Created 60+ visually appealing cross-platform social media graphics across Instagram, Facebook, and LinkedIn, increasing average impressions by 200% and engagements by 150% while employing A/B testing to tailor Meta Ad content.◆ Meticulously evaluated, scored, and communicated findings from over 100 award applications from California entrepreneurs.

Santa Clara, California, United States

Guided the youthful future of innovation through lessons and activities in a fun, but rigorous business camp for over 60 students ages 11-15.◆ Incorporated company values while guiding over 60 students through mock business plans, idea generation strategies, as well as various marketing, design, and sales strategies.◆ Assisted in the making of booklets outlining student business proposals using Adobe InDesign.◆ Planned, coordinated, and executed 4 weeks of lessons, activities, and meals for students, while guiding students in personal growth and teamwork skills. ◆ Assisted in direction and supervision of students in on-campus dorms while championing program values and mission.◆ Provided leadership and guidance to 2 coaches and 2 Leaders-In-Training in all areas, ensuring proper instruction and consistent student experience.

San Jose, California, United States

Participated in a Brand Ambassadorship to spread awareness of HiWave products to over 1,200 followers via social media content creation.- Assisted in brand growth through a partnership between HiWave and SJSU's Marketing Association- Created TikToks and Instagram Reels prominently featuring the product in daily use- Created visuals and written content for our "How You HiWave" marketing campaign

Palo Alto, California, United States

Applied a variety of interaction, research, and organizational skills to increase efficiency in company workflow, while reaching new customer segments and providing high-quality customer service.◆ Conducted B2B and B2C communications to provide technical customer support to over 200 customers.◆ Created Excel spreadsheets to help our team effectively manage over 300 product returns. ◆ Assisted in introducing our product to new market segments in the NYC Public School system.

San Francisco, California, United States

Leveraged communication, teamwork, leadership, and customer support skills by delivering curated assistance to over 2,000 daily international arrival passengers in the Customs/Border Patrol checkpoint at San Francisco International Airport (SFO).