• Create audience recommendations for RFPs recommending behavioral segments, contextual alignments, site specific targeting, and custom behavioral segments. • Consult on audience segment performance and delivery in post-sale - creating insights reports and decks for clients which include demographic information, engagement statistics, content topics, interests, and intents that users index highest with.• Audited behavioral targeting strategies, and reworked segment logic leading to more than 50% reduction in complexity. • Create a weekly audience complexity report that shows changes in live audience sizes week over week, flagging the top 10 segments with significant decreases in scale. • Led audit of NLP contextual strategies and presented findings to internal teams, leading to 40 reworked segments• Assisted with project to aggregate, map, and recreate contextual segments to proprietary contextual solution in tandem with engineering team upon the shutdown of existing contextual targeting vendor. • Generated insights report of AURA segments with audience index data which was used to create AURA marketing materials used by sales and marketing teams throughout the organization.

• Founded DREWGYFILM, a photography business • Manage brand social media pages on Instagram and TikTok & craft enticing content to optimize for growth & brand visibility• Launched DREWGYFILM's online presence by designing a website & crafting a target audience• Created an online store for Lightroom presets & prints of popular photos• Portraits, Headshots, Event Photography, Wedding Photography etc. with 1 week average turnaround to client delivery

• Analyzed programmatic advertising campaigns with Tableau & Excel to identify trends & improve performance• Demonstrated capabilities of The Trade Desk Platform through demonstrations and live training to internal teams & external clients• Assisted with building and updating personalized Excel pivoted dashboard for external client to understand programmatic performance data & inform plans for future campaign activations and media investments with interpretable graphs• Utilized data manipulation programs Tableau and Excel to interpret programmatic advertising campaign spend trajectory to inform optimization recommendations made to external clients

• Created, monitored, and optimized a programmatic advertising campaign and presented insights to internal teams. • Demonstrated the capabilities of The Trade Desk platform through presentations to internal teams• Submit tickets for invoices and client access to the platform

•Top 5% in store for revenue, services, business accounts, lead conversions, and accessories sales•Fostered connections with business customers through lead conversion & purchase follow-up support •Gave technical support with quick problem solving to generate sales/ positive customer experience in a high velocity environment

•Filed and collected payment on 500+ vehicle warranty claims per month for multiple dealerships•Led initiative to digitize 40,000+ paper vehicle repair orders to expedite vehicle record requests and reduce paper waste•Maintained service appointment schedule of 75 cars per day and communicated vehicle status to customers and business clients•Operated a switchboard telephone, handled large cash volumes, time management, clerical work•Subject matter expert on dealer software CDK and KeyTrak•Trained four new cashiers and record keeper while maintaining service schedule and warranty administration deadlines.

•Took DSLR photo for property listings and edited using Adobe Photoshop and Adobe Lightroom•Created property showcase videos combining drone footage and in home footage filmed on DSLR camera •Managed property social media pages and MLS listings, updating them as new media was created•Assisted realtor in selling up to 5 properties per month, in as little as 36 hours after media was posted to MLS. •Stage homes with decoration and furniture for listings