Andrew F. Email & Phone Number

London, England, United Kingdom

Peterborough, England, United Kingdom

Developing a marketing campaign for the CITB construction Colleges in Norfolk, Kent and Scotland.

Wilmslow, England, United Kingdom

Temporary role supporting the media relations office. I dealt with media enquiries, prepared media campaigns on a number of public and private sector data breaches and regulation issues, and carried out daily media monitoring and horizon scanning.

Guildford, England, United Kingdom

Responsible for demand management, channel planning, tasking and measurement of the 30-strong communications department. I personally created tools in SharePoint and Excel to give senior managers oversight of what was being worked on, by whom, for which audience and how effective it had been.During the early part of the Covid-19 pandemic I provided support as the Social Media Single point of contact - ensuring that there was content across all social media channels on Surrey and Sussex… Show more Responsible for demand management, channel planning, tasking and measurement of the 30-strong communications department. I personally created tools in SharePoint and Excel to give senior managers oversight of what was being worked on, by whom, for which audience and how effective it had been.During the early part of the Covid-19 pandemic I provided support as the Social Media Single point of contact - ensuring that there was content across all social media channels on Surrey and Sussex Police.Later I created specific content to support county-wide messaging - specifically being responsible for the "Clap for Carers" and "#LessenTheSession" campaigns (as the hospitality sector opened up in Summer 2020). Show less

Surrey

I introduced new ways for Surrey Police to work with the mainstream media (local, national and international) on reactive and proactive communications as a 3 month secondment project. I stayed in the role to see the change through.On any given day I could be responding to a media enquiry from a national newspaper; organising a press conference; briefing a senior officer for an interview; preparing for pro-active media activity; liaising with partner agencies; considering the legal… Show more I introduced new ways for Surrey Police to work with the mainstream media (local, national and international) on reactive and proactive communications as a 3 month secondment project. I stayed in the role to see the change through.On any given day I could be responding to a media enquiry from a national newspaper; organising a press conference; briefing a senior officer for an interview; preparing for pro-active media activity; liaising with partner agencies; considering the legal aspects of an enquiry or prioritising the news agenda for Surrey Police. On most days I am doing all this and more!I am a senior member of the media relations and communications teams at Surrey Police, so also have a welfare and mentoring role towards many of my colleagues. I have taken the lead in specific cases involving public sector fraud, alleged abduction, attempted murder and disaster response. Show less

Surrey Police Headquarters, Mount Browne, Guildford

This was a highly technical role focused on maximising the Force’s online communication output in support of the force priorities. I was expected to push creative and technical boundaries to ensure that the Corporate Communications team was proactively identifying and benefiting from opportunities that arise.I spent much of my time technically advising colleagues and stakeholders how to ‘bring communication to life’ on appropriate online channels, and delivering planned digital… Show more This was a highly technical role focused on maximising the Force’s online communication output in support of the force priorities. I was expected to push creative and technical boundaries to ensure that the Corporate Communications team was proactively identifying and benefiting from opportunities that arise.I spent much of my time technically advising colleagues and stakeholders how to ‘bring communication to life’ on appropriate online channels, and delivering planned digital campaigns (all the time measuring success in terms of the aims and objectives of the campaign and Force priorities). I took the lead on producing complex creative written, visual and audio solutions as required.I also led the technical and creative development of other team members. This was a senior technical role, not just focused on ideas generation but turning those ideas into reality, with hands-on knowledge of associated technical implications and limitations of the channels available. The basics of any communication role still applied: such as excellent written communication skills and ability to match the message to the channel, as well as good judgement and the ability to prioritise effectively. Show less

Surrey Police Headquarters, Mount Browne, Guildford

Responsible for maintaining and developing the intranet, website, social media channels and all aspects of digital communication (including video, audio, and design for print and online channels).My specific speciality was developing new social media channels and new tactics for using existing channels. I was also responsible for developing digital campaigns - both in support of existing offline campaigns, but also "digital only"​, all in support of the force's priorities.I… Show more Responsible for maintaining and developing the intranet, website, social media channels and all aspects of digital communication (including video, audio, and design for print and online channels).My specific speciality was developing new social media channels and new tactics for using existing channels. I was also responsible for developing digital campaigns - both in support of existing offline campaigns, but also "digital only"​, all in support of the force's priorities.I worked on a number of high-profile campaigns at this time. My favourites include:- leading the Force tactical digital strategy during the Olympics (we had a number of events and competitor accommodation located within Surrey);- "You-Inform-Dating" campaign when our "wanted on warrant" web page was re-skinned as a dating website for Valentines day (generating a month's worth of website traffic in a single day).- Light it, Lock it, List it - a regional burglary campaign across Thames Valley, Sussex, Surrey and Kent. The aim was to give burglars no area they could target. During the campaign, there were 222 fewer burglaries than the previous year. With an estimated cost of a burglary of £3500, (and an overall campaign cost of 47,000 across the region) the total value added was over £730,000.I also spent two months intensively training every member of the Corporate Communications team in using social media for their role. During this period we had a high risk missing teenager, who was found as a result of our use of social media (and then the traditional media). Show less

Staines Police Station, Staines, Middlesex

My role was to support around 30 Safer Neighbourhood Policing Teams to communicate with local residents across North Surrey (the boroughs of Spelthorne, Runnymede and Elmbridge).When I started, the primary mechanism for this was a printed newsletter delivered to every property every six months. Across Surrey, there were 130 different editions of this newsletter, and producing them was a substantial (and inefficient) task, previously taking about three months per round. During my first… Show more My role was to support around 30 Safer Neighbourhood Policing Teams to communicate with local residents across North Surrey (the boroughs of Spelthorne, Runnymede and Elmbridge).When I started, the primary mechanism for this was a printed newsletter delivered to every property every six months. Across Surrey, there were 130 different editions of this newsletter, and producing them was a substantial (and inefficient) task, previously taking about three months per round. During my first round (when my manager was suddenly on compassionate leave) I developed, and implemented, a substantially more efficient process - using a database, MS Word forms and InDesign to create all the newsletters at the same time, pre-saving all the forms and emailing links to the officers (so we didn't receive 30 forms all titled "newsletter"!). While the process was still substantial, my improvements led to the team receiving a recognition for the improvement of the process (from the point of view of the police officers) and a more accurate outcome. When the newsletters were eventually discontinued (due to the cost) the satisfaction of the public in the police dropped substantially.I also worked on a number of public engagement and consultation campaigns - notably the (deeply unpopular) removal of a police officer with specific responsibility for the river Thames, and the closure of all the local police stations and co-location of the neighbourhood teams with local authority partners. Show less

Staines Police Station, Staines, Middlesex

I joined Surrey Police on a temporary contract, to manage internal communications role on North Surrey Division while the permanent postholder worked on the communications for a large restructuring and software project.As a member of the senior management team, I was responsible for ensuring key messages reached staff across a number of different sites by using multiple communication channels.I would take part in fortnightly senior management team (SMT) meetings and advise on the likely… Show more I joined Surrey Police on a temporary contract, to manage internal communications role on North Surrey Division while the permanent postholder worked on the communications for a large restructuring and software project.As a member of the senior management team, I was responsible for ensuring key messages reached staff across a number of different sites by using multiple communication channels.I would take part in fortnightly senior management team (SMT) meetings and advise on the likely communications challenges of the team's proposals.Despite only doing the role for 8 months, I made a major impact by developing new communication channels (I was particularly proud of the impact of the internal blogs, vlogs and targeted emails from senior officers to staff). Show less

Vauxhall, London

I developed and managed the National Walk to School campaign during a period of major change for the organisation.Walk to School Week and Walk Once a Week had just undergone a rebrand and strategy change with the aim of developing the sales of materials, and corporate sponsorship, as revenue streams (to reduce dependence on the Department of Transport for funding).Under my guidance, the Walk Once a Week campaign jumped from around 3000 participants a month to over 300,000 pupils… Show more I developed and managed the National Walk to School campaign during a period of major change for the organisation.Walk to School Week and Walk Once a Week had just undergone a rebrand and strategy change with the aim of developing the sales of materials, and corporate sponsorship, as revenue streams (to reduce dependence on the Department of Transport for funding).Under my guidance, the Walk Once a Week campaign jumped from around 3000 participants a month to over 300,000 pupils a month. Participation in Walk to School week doubled to over 2 million children each year (across May and October Walk to School month).When I started at Living Streets I was the only person working full time on the campaign - which meant I had to prioritise to be as effective as possible. Show less

Staines

Managing a team of four with responsibility for handling complaints, and conducting research. The aim was to identify specific improvements that could be made to the functioning of the housing associations processes and procedures. As many of the organisations core functions were outsourced (most notably the maintenance team) this also required a substantial amount of negotiation with partner organisations.The creation of the team was directly after a merger of two businesses, and I was… Show more Managing a team of four with responsibility for handling complaints, and conducting research. The aim was to identify specific improvements that could be made to the functioning of the housing associations processes and procedures. As many of the organisations core functions were outsourced (most notably the maintenance team) this also required a substantial amount of negotiation with partner organisations.The creation of the team was directly after a merger of two businesses, and I was specifically tasked with developing a "can-do" culture across the organisation as well as treating complaints and research as opportunities to learn and improve (rather than as "moans").I was responsible for a £50,000 research and development budget.I was particularly proud of changing the complaints process from a 5 stage process designed to impede the progress of a complaint; to a 3 stage process (the third stage being an independent ombudsman) with the aim of getting complaints resolved quickly and learning from them. As a result, satisfaction with the organisation (not just the complaints process) rapidly increased. Show less

Staines

Member of a team of two (later three, then five) providing a full PR, Marketing and Sales function to a rapidly growing housing group.In particular, I was responsible for resident communications (newsletters, annual reports etc) and helped organise events (scheme openings, corporate entertaining etc). I also prepared bid documents, dealt with press enquiries from the local media and handled complaints from residents.When the organisation merged with its main competitor I was… Show more Member of a team of two (later three, then five) providing a full PR, Marketing and Sales function to a rapidly growing housing group.In particular, I was responsible for resident communications (newsletters, annual reports etc) and helped organise events (scheme openings, corporate entertaining etc). I also prepared bid documents, dealt with press enquiries from the local media and handled complaints from residents.When the organisation merged with its main competitor I was heavily involved in both the internal communications with staff (of both organisations) and the substantial rebranding exercise. Show less

Bachelor’S Degree, Science And The Media (Biology), 1St Class (Hons)

Activities and Societies: I produced and presented a science radio show on the student radio station "Insanity FM"​. I also wrote articles.

Post Graduate Certificate, Magazine Journalism

Course covered researching and writing magazine articles, news and features; Media Law; Local and National Government; Magazine Design.