Andrew Freed

Andrew Freed Email and Phone Number

VP Product Marketing, Culture Amp | Ex-LinkedIn, Coursera, Hinge Health, Intuit @ Culture Amp
Melbourne, Victoria
Andrew Freed's Location
San Francisco, California, United States, United States
About Andrew Freed

I am an experienced enterprise marketing leader with a passion for building high performing teams and bringing the best solutions to customers. Most recently I have built global marketing teams in pre- and post-IPO organizations with a focus on GTM strategy, product marketing, demand generation, field marketing, and content strategy.

Andrew Freed's Current Company Details
Culture Amp

Culture Amp

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VP Product Marketing, Culture Amp | Ex-LinkedIn, Coursera, Hinge Health, Intuit
Melbourne, Victoria
Website:
cultureamp.com
Employees:
201
Company phone:
1 415 670 9050
Company email:
hello@cultureamp.com
Andrew Freed Work Experience Details
  • Culture Amp
    Vice President Product Marketing
    Culture Amp May 2024 - Present
    Richmond, Victoria, Au
  • Career Break
    Personal Goal Pursuit
    Career Break Oct 2023 - May 2024
  • Hinge Health
    Vice President Product Marketing
    Hinge Health Sep 2021 - Sep 2023
    San Francisco, California, Us
    Hinge Health pairs care providers with technology to deliver the industry-leading solution for back, joint, and muscle pain. I led the product marketing organization responsible for commercial success through B2B GTM leadership, messaging, enablement, pricing/packaging, and customer marketing. Highlights include:+ Contributing to B2B growth from 500 customers to over 1500 with a 190% revenue increase.+ Expanding the product marketing organization from 1 to 23 people.+ Revamping B2B messaging strategy and competitive enablement to help increase sales win rate 25%.+ GTM leadership for scores of features and new offerings to increase revenue, acquisition and retention.+ Building the customer marketing program including enablement, campaigns, advocacy programs, events, and the Client Advisory Board.
  • Coursera
    Senior Director, Global Enterprise Marketing
    Coursera 2017 - 2021
    Mountain View, Ca, Us
    Coursera partners with more than 200 leading universities and companies to bring job-relevant, online learning to over 100 million individuals and 7,000 businesses, campuses, and governments around the world. Coursera went public in March 2021 with a valuation of $4.3 billion. I built the global B2B marketing organization responsible for product marketing, demand generation, field marketing, content, and sales development. Highlights include:+ Growing the team from 3 to 75 individuals around the world.+ Exceeding global pipeline goals for 12 of 13 quarters to support growth from $17m to $150m ARR.+ Driving successful GTM for new solutions, e.g. in Campus, Government and Data Science verticals.+ Leading B2B positioning, messaging, and sales narratives/enablement. + Building demand through thought leadership, e.g. the Global Skills Index and Coursera Conference.+ Promoted from Director to Senior Director in September 2018.
  • Linkedin
    Senior Director, Global Product Marketing
    Linkedin 2011 - 2017
    Sunnyvale, Ca, Us
    LinkedIn Talent Solutions (LTS) revolutionized recruiting by enabling companies to find and engage the best talent on the world’s largest professional network. Used by over 10K businesses globally, LTS sales grew from $350M in 2011 to over $2B in 2016.I joined Talent Solutions to build the product marketing function in 2011 and over the next six years played marketing leadership roles that helped grow Talent Solutions sales from $350M to over $2B in 2016. Highlights include:+ Building the PMM team from 1 to 25 individuals supporting 10+ products across 3 product families.+ Leading the global marketing team of 85 responsible for acquisition, lifecycle, content/events, field, and product marketing.+ Launching a dozen products and over a hundred product enhancements.+ Leading GTM strategy and execution including market segmentation, VOC/competitive, positioning, messaging, enablement, pricing & packaging.+ Receiving the Global MVP and Global Manager "Leverage" awards.
  • Intuit
    Senior Product Manager For Mobile Payments
    Intuit 2010 - 2011
    Mountain View, California, Us
    Led product strategy and development for the GoPayment mobile payment app and hardware. Key accomplishments include helping grow the user base 300% and launching the first GoPayment iPad app.
  • Intuit
    Senior Product Marketing Manager
    Intuit 2006 - 2010
    Mountain View, California, Us
    Led product marketing activities for $80m QuickBooks Point of Sale software and hardware business, including portfolio rationalization, new product launches, pricing strategy, product-line messaging, and channel strategies.
  • Intuit
    Marketing Manager
    Intuit 2003 - 2006
    Mountain View, California, Us
    Drove acquisition messaging strategy and execution for $300m QuickBooks Financial software for small business. Highlights include helping to grow revenue and maintain retail share when Microsoft launched a competitive product; improving SEM ROI by 50%; tapping into the new business market to increase leads, and launching a SaaS product to track employee time sheets.
  • Mindshare Internet Campaigns
    Vice President
    Mindshare Internet Campaigns 1999 - 2001
    Developed website and online marketing strategies for corporate, political, and non-profit organizations seeking to influence public policy and opinion. Clients included AT&T, Microsoft, Yahoo, and People for the American Way.
  • Squier Knapp Dunn
    Vice President
    Squier Knapp Dunn 1994 - 1999
    Developed political media campaigns for Senators, Representatives, Governors, Presidents, and corporations. Activities included messaging strategy, media planning, tv/radio spot production, research, and polling.

Andrew Freed Skills

Product Marketing Strategy Marketing Strategy Product Management Customer Insight Go To Market Strategy Analytics Market Research Digital Marketing Marketing Communications Crm Net Promoter Score Marketing Mobile Payments Lead Generation Saas Mobile Applications Small Business Enterprise Marketing Competitive Analysis Payments Start Ups

Andrew Freed Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Strategy
  • Uc San Diego
    Uc San Diego
    Political Science

Frequently Asked Questions about Andrew Freed

What company does Andrew Freed work for?

Andrew Freed works for Culture Amp

What is Andrew Freed's role at the current company?

Andrew Freed's current role is VP Product Marketing, Culture Amp | Ex-LinkedIn, Coursera, Hinge Health, Intuit.

What is Andrew Freed's email address?

Andrew Freed's email address is af****@****era.org

What is Andrew Freed's direct phone number?

Andrew Freed's direct phone number is +165060*****

What schools did Andrew Freed attend?

Andrew Freed attended Northwestern University - Kellogg School Of Management, Uc San Diego.

What skills is Andrew Freed known for?

Andrew Freed has skills like Product Marketing, Strategy, Marketing Strategy, Product Management, Customer Insight, Go To Market Strategy, Analytics, Market Research, Digital Marketing, Marketing Communications, Crm, Net Promoter Score.

Who are Andrew Freed's colleagues?

Andrew Freed's colleagues are Rebecca Nottingham, Thomas Capicchiano, Andy Brockhoff, Elysha Png, Kristina Knezevic, Mali Fischer-Levine, Lisa Jayde Vandertogt.

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