Andrew Freed Email & Phone Number

Richmond, Victoria, Au

San Francisco, California, Us

Hinge Health pairs care providers with technology to deliver the industry-leading solution for back, joint, and muscle pain. I led the product marketing organization responsible for commercial success through B2B GTM leadership, messaging, enablement, pricing/packaging, and customer marketing. Highlights include:+ Contributing to B2B growth from 500 customers to over 1500 with a 190% revenue increase.+ Expanding the product marketing organization from 1 to 23 people.+ Revamping B2B messaging strategy and competitive enablement to help increase sales win rate 25%.+ GTM leadership for scores of features and new offerings to increase revenue, acquisition and retention.+ Building the customer marketing program including enablement, campaigns, advocacy programs, events, and the Client Advisory Board.

Mountain View, Ca, Us

Coursera partners with more than 200 leading universities and companies to bring job-relevant, online learning to over 100 million individuals and 7,000 businesses, campuses, and governments around the world. Coursera went public in March 2021 with a valuation of $4.3 billion. I built the global B2B marketing organization responsible for product marketing, demand generation, field marketing, content, and sales development. Highlights include:+ Growing the team from 3 to 75 individuals around the world.+ Exceeding global pipeline goals for 12 of 13 quarters to support growth from $17m to $150m ARR.+ Driving successful GTM for new solutions, e.g. in Campus, Government and Data Science verticals.+ Leading B2B positioning, messaging, and sales narratives/enablement. + Building demand through thought leadership, e.g. the Global Skills Index and Coursera Conference.+ Promoted from Director to Senior Director in September 2018.

Sunnyvale, Ca, Us

LinkedIn Talent Solutions (LTS) revolutionized recruiting by enabling companies to find and engage the best talent on the world’s largest professional network. Used by over 10K businesses globally, LTS sales grew from $350M in 2011 to over $2B in 2016.I joined Talent Solutions to build the product marketing function in 2011 and over the next six years played marketing leadership roles that helped grow Talent Solutions sales from $350M to over $2B in 2016. Highlights include:+ Building the PMM team from 1 to 25 individuals supporting 10+ products across 3 product families.+ Leading the global marketing team of 85 responsible for acquisition, lifecycle, content/events, field, and product marketing.+ Launching a dozen products and over a hundred product enhancements.+ Leading GTM strategy and execution including market segmentation, VOC/competitive, positioning, messaging, enablement, pricing & packaging.+ Receiving the Global MVP and Global Manager "Leverage" awards.

Mountain View, California, Us

Led product strategy and development for the GoPayment mobile payment app and hardware. Key accomplishments include helping grow the user base 300% and launching the first GoPayment iPad app.

Mountain View, California, Us

Led product marketing activities for $80m QuickBooks Point of Sale software and hardware business, including portfolio rationalization, new product launches, pricing strategy, product-line messaging, and channel strategies.

Mountain View, California, Us

Drove acquisition messaging strategy and execution for $300m QuickBooks Financial software for small business. Highlights include helping to grow revenue and maintain retail share when Microsoft launched a competitive product; improving SEM ROI by 50%; tapping into the new business market to increase leads, and launching a SaaS product to track employee time sheets.

Developed website and online marketing strategies for corporate, political, and non-profit organizations seeking to influence public policy and opinion. Clients included AT&T, Microsoft, Yahoo, and People for the American Way.

Developed political media campaigns for Senators, Representatives, Governors, Presidents, and corporations. Activities included messaging strategy, media planning, tv/radio spot production, research, and polling.

Mba, Marketing, Strategy

Ba, Political Science