Andrew Gardner Email & Phone Number

Santa Clara, Ca, Us

Santa Clara, Ca, Us

San Francisco, California, Us

Acquired by ServiceNow in June 2021➢ Developed Sales Enablement programs to enable field teams with relevant product messaging and value proposition, industry knowledge, and company positioning➢ Created positioning for end-user and buying personas➢ Identified and analyzed relevant market trends and enabled cross-functional teams with competitive information and positioning➢ Revamped product release process for platform and features➢ Led segmentation and targeting of existing customer segments and net-new customer targets➢ Paired with product management closely to articulate product feature positioning and product launches➢ Accelerated marketing programs, brand awareness, and sales enablement through effectively tied product positioning and a clearly articulated roadmap

Waltham, Ma, Us

A globally focused role with marketing responsibility for a USD$40M revenue business unit focusing on: ➢ Go-to-Market strategy and implementation; creating and aligning outcome-centric positioning (integrated across campaigns, channels, partners, and seller enablement) ➢ Market channel analysis (incl. investigating market streams and pathways) ➢ Content Marketing (incl. thought leadership, social, website, blogs, infographics, video, and campaigns) ➢ Branding (incl. rebranding of the Expert Services team, logo design, market testing and feedback, capturing input and providing guidance for naming and positioning of offerings and language guidelines)➢ Field marketing support (incl. both events, trade shows, and on-site customer executive visits) ➢ Website design (incl. creative, SEO, wireframe layout and design, inbound links, CRM integration, and copy)➢ KPI development and measurement (open rate, lead conversion, Quality Score, NPS, as well as web specific metrics) ➢ Vendor management (primarily external content creation organizations) ➢ Development of a global marketing strategy, solution positioning, creative, packaging, integrated marketing communications, field marketing, demand generation campaigns, and website

Waltham, Ma, Us

A regionally focused role with responsibilities ranging from: ➢ Successfully met or exceeded quarterly retention targets for 16 straight quarters ➢ Advised management and C-level sponsors on how to manage risks and issues, improve processes, and overcome challenges using Dynatrace in order to improve customer adoption ➢ Realized greater business value and increased adoption through the management of post-sales customer activities resulting in increased customer spending ➢ Developed and delivered presentations showcasing how Dynatrace would deliver benefits within customer specific organizational environments ➢ Successfully advocated on behalf of customers to ensure Product Management, Support, and Engineering teams understood customer requirements and delivered accordingly ➢ Directed and prioritized tasks for the renewal team

Detroit, Mi, Us

Detroit, Mi, Us

On-site consulting role focused on the growth and adoption of the deployed technology solution. ➢ Maintained and matured the Compuware software solution as a critical component of the organization’s IT strategy resulting in a 500% increase in adoption ➢ Reduced mean time to resolution through ongoing usage review and configuration updates resulting in greater C-level visibility ➢ Provided executive-level reporting on critical applications and services delivered to employees and Australian citizens ➢ Troubleshooting and predicting application performance and availability issues

Au

Chicago, Il, Us

Master Of Business Administration - Mba, Executive Mba - With Honors

Bachelors Of Science, Business Administration

Education record