Company Website: www.rflwealth.com

+ Synthesize quantitative and qualitative research across the entire media landscape to benefit external clients, talent agents, and senior management.+ Utilize Nielsen systems to analyze network and cable ratings performance for all dayparts, local / national markets, and genres. Apply extensive knowledge of television programming and scheduling for nearly every channel. Develop accurate audience profiling and competitive program estimation. + Generate presentations and performance briefs which provide strategic guidance and leverage for show renewals and contractual negotiations. Reports often include detailed ratings, unique reach, income profiles, awareness and likability comparisons, viewership duplication, advertising revenue, and online traffic statistics.+ Coordinate team members to fill ad hoc research requests from all departments within the agency (including TV, Motion Pictures, Global, Commercials, Branded Lifestyle, Music). + Specialties: Excel, PowerPoint, Galaxy Explorer, NPower, AdViews, E-Poll, Rentrak, Experian Simmons, Wrap Sweeps, Wrap Overnights, SNL Kagan, E-Marketer

+ Oversaw a staff of 10+ reporters+ Led editorial content team with final decision-making authority+ Increased circulation and visibility of print edition, and made every issue available online+ Drove advertising sales to local business by clearly identifying readership demographics+ Elected by student body