Andrew Ho Email & Phone Number

Singapore, Singapore

Singapore, Singapore

Singapore

- Conceptualised and implemented end-to-end digital marketing solutions for Singapore's highest-rated P2P lending fintech firm, BRDGE, as my main client- In charge of devising and implementing all digital and offline B2B and B2C marketing strategy & campaigns- Content management & creation for BRDGE, across social media, CRM channels, analysing marketing data and ensuring growth in community acquisition numbers for the platform with the use of Facebook Business Manager and Google Ads

- Acquire fresh clients and maintaining a strong relationship with agency’s existing clients- Communicate and drive client objectives to the team, ensuring campaign and design deliverables are met on time.

Singapore

- Conceptualised and ran ad campaigns on Google Ads Manager and Facebook Business Manager, analysing metrics alongside A/B test plan to scale growth and engagement.- Formulated and executed social media and marketing strategies across all product verticals and offerings, ensuring growth and communication points are achieved.- Managed marketing budget with allocation across digital and traditional marketing channels.- Researched resale and e-commerce industry and generated leads in different market segments.- Creation of press releases and copywriting of content across all digital channels and marketing collaterals- Event manager for roadshows and launches, liaising with contractors, vendors and staffing and ensuring that KPIs are achieved.

Berlin Area, Germany

Co-manager of Berlin based and BMG songwriter and producer Dillistone.Handle all business developments, contracts, licensing and collaboration/remix requests.With productions, remixes and releases via Warner Music UK, Universal Music, Sony Music, Ultra Records, Kitsune and Emprise Music. https://open.spotify.com/artist/7ypPN35cJ9wfF2Zs7aYS33?si=9Q7M700sTa6_s16IsB4uVw

Singapore

- Managed all online content on Gig Life Asia website, servicing all client and promoter accounts across APAC.- Project managed the development, execution and Go-to-Market strategy of Gig Life Asia as a B2C travel and hospitality package to music festivals in Asia, with Wonderfruit Festival (TH) and Ultra Singapore (SG) as the first two offerings.- Liaised with key stakeholders in hospitality sector and managed budget P&L forecasts.- Created marketing collateral for Google Display Ads campaigns with A/B testing.- Managed digital and social media marketing campaigns for travel packages, tailoring each campaign to fit the specific audience type, music and experience of each music festival, ensuring ROAS are met with a 300% increase in conversion rate from 1st campaign.

London, United Kingdom

- Compiled weekly A&R reports to the director.- Served as client manager in meeting potential signings, pitching Beanik’s accomplishments - Managed and updated Beatnik’s music blog and social media daily with music from new artists.- Doubled up in a Business Development role in finding licensing spots for artist’s music and 3rd party partnerships with the label.

Singapore

Created video material content for agency's clients.List of clients worked on:Pioneer Electronics SingaporeDenizenBlush

Singapore

Worked on marketing and distribution campaign of "Voices of Singapore 2010:In Celebration of Youth Olympic Games" music CD. Distributed 5000 copies of the music CD through digital and traditional media. Pitched PR angles to various news desks, magazines and blogs to gain coverage of the CD on behalf of client.Handled PR accounts for clients as well as pitching for new client accounts.List of clients included:SingtelFreshkonCity Square MallNational Youth Council

Bachelor Of Arts (Ba), Music,Theatre & Entertainment Management, 2:1

Diploma, Audio Engineering

Diploma, Product & Industrial Design