Andrew Duff Email & Phone Number

Southampton, England, United Kingdom

Hampshire

• Writer, editor and independent publisher of three novels to date.• Worked with a professional cover designer to create a strong brand identity for the novels.• Designed and built andrewduffbooks.com in WordPress. • Used Facebook Ads, Twitter and Amazon product page/keyword optimisation to promote the business.• Fourth novel currently in development for release in 2020.

Southampton, United Kingdom

• Combined vibrant copy and imagery to bring cruising to life on cunard.com - inspiring new guests to book their first cruise, while keeping returning guests engaged with the brand.• Used Adobe Experience Manager to create new pages and manage existing content changes across all four market websites, supporting the British, North American, Australian and German marketing teams.• Delivered timely support for strategic campaigns on the website – copy and image editing, page creation.• Helped identify gaps in content and scope for improving the user experience, and built content plans to address them.• Worked with the wider marketing team to support email marketing and social campaigns.• Worked with the website development team to develop new functionality and improvements to the user experience.• Worked with the SEO agency to optimise web content for search.

Salisbury, United Kingdom

As Digital Communications Adviser, I coordinated Dstl’s approach to digital communication with its various stakeholders.• Dstl website (www.gov.uk/dstl): developed a content strategy, wrote and edited content, sourced and edited images to maximise the impact of written content.• Created and sourced content for corporate social media channels including Twitter, LinkedIn and YouTube.• Implemented and maintained Dstl’s social media content strategy and calendar.• Used Google Analytics, social media metrics, SEO and user needs analysis to inform content development; produced regular metrics reports for management.• Turned complex technical information from a variety of authors into engaging, easily digestible content with a consistent tone of voice.• Worked with an in-house design studio to produce digital and print campaigns.• Implemented a quality standard for graphics and photography across all digital channels.

Southampton, United Kingdom

• Lead writer and editor for southampton.ac.uk.• Sourced and edited images to maximise the impact of written content.• Developed website content in line with content strategy, SEO requirements, competitor analysis and brand guidelines.• Used web metrics tools including Google Analytics and Clicktale to refine and target digital communications.• Wrote and edited material for social media and other channels including email, advertising and campaign microsites; helped raise the University’s Facebook profile from zero to more than 50,000 likes.• Worked with internal and external writers, and student bloggers, to ensure the integrated and timely delivery of content for social media and email marketing.• Edited material from a variety of authors to comply with the University’s tone of voice.• Guardian of and advocate for the University’s editorial, brand and style guidelines.• Ran courses and workshops to disseminate best practice in copywriting and editing throughout the University.