Andrew Kolb Email & Phone Number

Brisbane City, Qld, Au

Brisbane, Australia

At VML I currently lead all strategic work for the agency to deliver on our promise of creating connected brands. This includes strategy work across BX (Brand Strategy), CX (Customer Experience), Communications, Digital, Social and Data.VMLY&R recently has been awarded as Campaign Brief #2 most creative agency in Australia as well as the most awarded creative agency at BADC.I currently work on a mix of local and national brands including; The Lotteries Corporation, QUT, RSL Queensland, TerryWhite Chemmart and Caltex.

Brisbane, Australia

For just over 3 years I sat on the board for a non-for-profit community service organisation Communify. During that time we re-launched the brand with a new brand strategy and visual identity and re-launched a newly designed website to support promoting the services the organisation offered to the community.

Sydney, Australia

I was lucky enough to be selected as one of 30 marketing leaders across the country to be involved in The Marketing Academy for 2018. It was a truely life changing experience and one that has stayed with me for a long time.

Brisbane, Australia

Lead an agency of digital specialists growing them from just 6 to over 20 in the space of 18months. Responsible for the strategic work for key clients as well and ensured the creative outputwas effective and was solving real business problems.A key part of this growth was building a successful social media team of over 10 specialists whichincluded community managers, social strategists, content creators and copy writers.Part of the Publicis Groupe also meant a high level of commercial focus to ensure accountabilityand continuous growth.Key Achievements:• Launching the “Hot Desq” program for the Queensland State Government which saw themwin client of the year at BADC• Developing a CRM strategy for Foot Locker which saw them launch their loyalty program “TheLocker” including a global first reservation mobile application

Sydney, Australia

At The White Agency, our purpose is to solve business challenges through digital. We combine strategic thinking, creativity and technology to powerfully integrate our clients into the lives of consumers. With integration replacing disruption in the world of advertising, our work delivers platforms and content that enrich people's lives. Using data to build relationships, we make it easy and exciting for them to get what they need from the brands with which they choose to engage. We believe as your agency, we should be the best part of your day. Why? Because great partnerships lead to the best work. Working on the Lion Nathan account creating digital strategy for clients such as XXXX, Hahn SuperDry, Tooheys New and James Boags. As a strategist leading the movement towards digital for these iconic brands it is the role of the digital strategy developed to explain how the brands can create a competitive advantage in overall business and in chosen areas of specification.Working on the Lion account I also develop strategic outputs such as; Campaign, Social and Content Strategies to drive the brands strategic goals and support campaign activity.Projects worked on include; XXXX Island, James Boags Fascinator, Hahn SuperDry Pioneering Beering, James Squires Web Launch, TED Hit the Button.

Brisbane, Australia

Publicis Mojo Brisbane is part of the Publicis Groupe, with over 70 specialist staff working with national and Queensland based brands. Publicis Groupe is the world's 3rd largest advertising and communication group with 207 offices in 82 countries worldwide. Publicis Mojo has offices in Brisbane, Sydney, Melbourne and Auckland with our staff and clients given access to the full resources of the network.As a digital strategist I am involved in defining innovative and highly effective digital marketing strategies for all of our clients, including –• University of Queensland• AirAsia• Bundaberg Brewed Drinks• Eagle Boys• Grove Fruit Juice• AP Eagers• Queensland Rail• Tatts Bet• WeisI work to grow, organize, manage and mentor a cross-functional digital team, while also working closely with third-party suppliers and people in other departments—account service, creative, and Media —as their teams assist in the execution of specific digital campaigns. I also manage the execution of the various plans and tactics that make up the digital strategies presented to clients, while also monitoring, tracking and measuring the results of such activities and reporting those results back to the executive team. Responsibilities:• Perform detailed evaluation of client business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats • Lead the design of insight driven digital strategies from opportunity identification through to experience definition. Structure and present recommendations to senior client leadership for approval • Partner with Creative, Digital, and Account Management to ensure successful project handoff and work is appropriately positioned for long-term success • Contribute to or lead new business development, recruiting, team skill development, and digital initiatives

Brisbane, Australia

At BCM my position was a digital strategic role I was responsible for developing digital and social media strategy for clients such as:• QUT • Parmalat• Triumph• Donut King• Cash First• Radio Rentals• Wallace BishopI developed digital campaign strategies to enhance our client’s online presence. A key part of my role involved keeping both clients and staff informed of the latest online and social media developments as the web and online opportunities are constantly evolving.Key responsibilities included:• Identifying strategies and opportunities for clients • Create and manage SEM campaigns for clients; including campaign reporting and optimisation using key tools and software • Develop eDM strategies, which include leveraging existing client loyalty networks and also generating data acquisition • Work with analytics and research to analyse and present campaigns results • Coordinate detailed client research analysis, gather new business brief information, and bring to internal execution teams • Analyse internal SEO Strategy and provide overall roadmap for client website offerings • Augmented Marketing strategy• Create and develop Social Media strategies to clients

Brisbane, Australia

In my role as the Multi-Channel Technology Manager my key objectives were to design and implement software solutions to meet identified client needs. In conjunction with customer service the role involved ensuring client requirements were met and exceeded to achieve desired financial outcomes for both the client and the organisation.Key responsibilities include:• To create Multi-Channel output using various software solutions • Identify appropriate environment and language to meet client requirements • Migrate developed programming code into a live operational environment •Schedule operational work and staff assignments • Monitor job progress and meeting agreed deadlines • Brief relevant stakeholders on all new work assignments • Ongoing review of campaign success against campaign targets and reporting of campaign results too key stakeholders

Bachelor Of Information Technology, Information Systems

Year 12 Certificate, English, Maths B, Physics, Information Technology, Economics, Geography

Activities and Societies: Rugby, Cricket, Swimming, AFL