Andrew Kraft

Andrew Kraft Email and Phone Number

President and Chief Operating Officer (fractional) @ Stealth - CTV Network for Hispanic Audiences
New York, NY, US
Andrew Kraft's Location
New York, New York, United States, United States
Andrew Kraft's Contact Details
About Andrew Kraft

Battle-tested C-suite operator through periods of rapid growth. What I do: I’m passionate. I get things done. I keep the trains running on time. I build relationships with key clients, partners, and investors. I ensure alignment, solve problems, and drive profitability. My breadth of experience (from tech to sales to corp dev to public company management to global markets oversight) ensures that I can drive, support, and hold accountable every aspect of a business.

Andrew Kraft's Current Company Details
Stealth - CTV Network for Hispanic Audiences

Stealth - Ctv Network For Hispanic Audiences

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President and Chief Operating Officer (fractional)
New York, NY, US
Andrew Kraft Work Experience Details
  • Stealth - Ctv Network For Hispanic Audiences
    President And Chief Operating Officer (Fractional)
    Stealth - Ctv Network For Hispanic Audiences
    New York, Ny, Us
  • On A Listening Tour
    Executive-At-Large
    On A Listening Tour Dec 2023 - Present
    After a fantastic run at The Arena Group, turning the business around, passing the EBITDA profitability point by double digit millions, and ending with the onboarding of a majority investor ready to fund new growth, I'm going on a listening tour for several months before deciding on my next challenge. I'm now over 200 meetings in, learning from leaders across the advertising, adtech, and marketing industries, sharing what I've learned, and feeding the publishing of my weekly-ish newsletter, Kraftisms (kraftisms.substack.com).In the meantime, I am advising publishers and technology companies, doing both evergreen advising work, as well as key projects ranging from fractional leadership to strategy and positioning to corporate structure and training to corp dev/corporate integration work to AI and emerging technology strategy. Clients and advisees have included: Ex.co, LiveRamp, Media.net, MediaMath (now Infillion), Newsweek, Pushly, Sincera, Stay22, Ziff Davis, and more.
  • Pushly
    Advisor
    Pushly Apr 2020 - Present
    Kansas City, Mo, Us
    I advise Pushly on their GTM and overall strategy. Pushly, the leader in webpush technology, was the single largest driver of repeat traffic when I was at The Arena Group.
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  • Ex.Co
    Advisor
    Ex.Co Feb 2024 - Present
    New York, New York, Us
    I advise Ex.co on their GTM and overall strategy. Ex.co was one of the biggest reasons behind the turnaround and revenue growth at The Arena Group.
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  • Sincera
    Advisor
    Sincera Jun 2024 - Present
    New York City, New York, Us
    I advise Sincera on their GTM and overall strategy. Sincera is shining a light on the advertising ecosystem, helping sellers and buyers truly understand what they are selling and buying in ways never before possible.
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  • Stay22
    Advisor
    Stay22 Oct 2024 - Present
    Montreal, Quebec, Ca
    I advise Stay22 on their GTM and overall strategy. Stay22 is using AI to create new opportunities for publishers to identify and monetize consumers who are in-market for travel.
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  • Truedata
    Advisor
    Truedata Nov 2024 - Present
    Los Angeles, California, Us
    I advise TrueData on their GTM and overall strategy. TrueData is a leader in the bid enrichment space.
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  • Swym.Ai
    Advisor
    Swym.Ai Nov 2024 - Present
    I advise SWYM.ai on their GTM and overall strategy. SWYM is a leader in automated AI-driven curation and optimization.
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  • The Arena Group
    President & Chief Operating Officer
    The Arena Group Oct 2020 - Dec 2023
    New York, Ny, Us
    Public company President & COO, reporting to The Arena Group's CEO Ross Levinsohn.Drove the company's turnaround over 3 years: grew revenue 3x ($80M to $250M), EBITDA by $50M (-$35M to +$15M).As President & COO, I managed operations for all aspects of the business, led strategy operations, partnered on strategic vision with our CEO, and helped lead the uplist to the NYSE. Drove our public company operations, board meetings, fundraisers, acquisitions, and divestitures. We tripled revenue and turned a significantly unprofitable business into double-digit-millions of profitability, culminating in a sale to a new majority investor.The Arena Group (formerly known as Maven) is a tech-powered media company that powers creators and publishers in key arenas (verticals) such as Sports (featuring Sports Illustrated, FanNation, TheSpun, and Athlon Sports), Finance (featuring TheStreet), and Lifestyle (featuring Parade, Men’s Journal, Hubpages, the Adventure Network).
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  • Maven
    Chief Venture Officer
    Maven Jan 2020 - Apr 2020
    New York, Ny, Us
    Moved to a part-time position, managing Venture Integration and other C-suite strategic initiatives, while transitioning on to opportunities elsewhere for my advising and consulting practice.
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  • Maven
    Chief Revenue Officer (Cro) & Chief Strategy Officer (Cso)
    Maven Dec 2018 - Jan 2020
    New York, Ny, Us
    Managed all revenue, business development, publisher development, strategic partnerships, and M&A for Maven (the forerunner of The Arena Group). Led the integration of TheStreet.com and Sports Illustrated into the Maven business.
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  • Appnexus
    Vp Strategic Partnerships / Vp Global Monetization / Vp Publisher Exchange
    Appnexus Feb 2012 - Dec 2018
    New York, New York, Us
    Head of strategic partnerships and projects for AppNexus (and then, after Xandr - a division of AT&T - acquired AppNexus, head of strategic partnerships and projects for the Xandr Digital Platform), including taking on various interim roles during times of transition (aka "utility infielder"). Member of the executive team through the acquisition by AT&T.Roles included...--- Head of Publisher Sales, leading the efforts to stand up and operationalize the Publisher new business sales and account management teams, offering AppNexus Publisher Suite (SSP, Adserver, Yieldex, Reach Extension).--- Global (51 countries) Head of the Microsoft Supply Evangelism Team, launching the team that evangelizes Microsoft inventory and negotiates deals on behalf of Microsoft in 51 markets around the world. Drove significant growth with global P&L responsibility. Responsible for over $100M of media spend across clients.--- Head of Business Development, leading efforts to complete major commercial deals such as the global GroupM relationship, Millennial Media, Facebook partnership, and the Microsoft relationship.--- GM of Platform Partners, managing relationships with the top strategic named DSP/Bidders and SSP/Exchanges, as well as all data/cloud/app program partners.--- Commercial Lead of Demand Partnerships, acting as the go-to-market owner of the team entrusted with helping DSPs and trading desks find the right publisher inventory to purchase on the AppNexus sell-side platform.--- Interim CFO, managing the finance team during the period between long-term CFOs.--- Corp Dev Lead, managing several prospective and consummated M&A and venture integration efforts, including the integration of the Open AdStream (OAS) business acquired from WPP/Xaxis.--- Executive Sponsor of key relationships globally, including Microsoft, News Corp, eBay, Spotify, Expedia, and Google.--- Head of Sales Operations, helping stand up and operationalize sales ops and contract processing.
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  • Collective
    Svp, Amp Publisher Solutions
    Collective Jan 2008 - Feb 2012
    San Francisco, Ca, Us
    Managing director of the AMP Publisher Solutions group, working to help sellers sell through the offering of products and services. The AMP Data and Media Management Platform, a Collective product, was designed from the ground up to give premium publishers and networks the necessary tools to maximize display advertising revenue. Adding value to both audience and content-centric media offerings, AMP provides revenue analytics tools, a data management platform, audience analytics, reach extension opportunities, and a private exchange builder, all in one holistic system built on top of DFP. Targeting more than 300 million attributes daily, AMP powers 20 billion impressions each month, and is used by more than 100 brand publishers and premium networks such as Electronic Arts, Meredith, IDG TechNetwork, Everyday Health, AARP, Say Media, Jumpstart Automotive, and COX Digital Solutions.
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  • Interactive Advertising Bureau
    Cro / Vice President, Member Services & Revenue Development
    Interactive Advertising Bureau Nov 2005 - Jan 2008
    New York, New York, Us
    Responsible for all member services and revenue development, including bringing on new members and helping them take advantage of sponsorship opportunities and other association services, for the leading association in the interactive industry.
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  • Vnu Expositions
    Show Director, Digital Media & Entertainment Group
    Vnu Expositions Jul 2004 - Nov 2005
    Us
    Show Director for VNU Expo's Digital Media & Entertainment Group. Conceived, created, and launched the "Digital Marketing Conference & Expo (DMC), which ran April 19-20, 2005, in partnership with Adweek/Brandweek/Mediaweek and the Digital Entertainment & Media Expo (DEMXPO), which ran November 30-December 1, 2005 in partnership with The Hollywood Reporter, Billboard, and Adweek Magazines. Responsible for the group's P&L and all aspect of conception, creation, and delivery. Oversaw team that included sales, marketing, operations, registration, and other support resources.
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  • Ryze
    Vice President, Events
    Ryze Aug 2003 - Oct 2005
    Responsible for the launch and management of the Ryze.com regional networking event program. Ryze.com is a social networking site. (consulting project)
  • Irl Networks, Inc.
    Vice President, Field Operations
    Irl Networks, Inc. Jul 2004 - Nov 2004
    Co-developed and managed entire Event Delivery Network for the implementation of events for various partner websites on a worldwide basis. Responsible for entire delivery staff and process. (consulting project)
  • Executivity
    President
    Executivity Aug 2002 - Oct 2004
    President of a management and marketing consultancy specializing in helping companies improve their lead generation strategies. We come in during the planning process - or review existing strategic plans - and discover ways to increase the receptivity of your potential buyers to your product or service pitch. We then help you find the implementation vendors - or use your existing ones - to bring these new strategies into reality.
  • Basex
    Executive Vice President
    Basex May 2000 - Aug 2002
    New York, Ny, Us
    Principal and member of the executive management team. Directly responsible for sales and marketing efforts for custom research, research reports, and event sponsorships.
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  • Association Of Internet Professionals (Aip)
    Executive Director & Founding Director
    Association Of Internet Professionals (Aip) May 1994 - Mar 2000
    Founding member and first staff member of the Association of Internet Professionals. Managed the organization from 7 people discussing possibilities to 13k members in 50+ countries and an annual revenue figure of $2.1M (annualized revenue when I handed things off to my successor). [NOTE: Acted as Executive Director on a volunteer basis through early 1996. Then went full time once revenue flow had been established.]
  • Sapient
    Manager, New Media
    Sapient Nov 1994 - Feb 1996
    Boston, Ma, Us
    First Manager of New Media at Sapient. Created prototyping methodology for Internet-related projects. Acted as subject matter expert and sales support on all Internet-related projects. Project manager and assistant project manager on various projects including those for NYNEX/Yellowbook, Continental Cablevision, Au Bon Pain, Wells Fargo Bank, Bank of America, National Geographic, and several others.
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Andrew Kraft Skills

Digital Media Advertising Digital Marketing Online Advertising Strategic Partnerships Marketing Strategy Business Development Start Ups Social Networking Ad Networks Analytics Interactive Marketing Digital Strategy Entrepreneurship Marketing Ad Serving Strategy New Business Development New Media Mobile Marketing Marketing Management Public Speaking Negotiation Management Online Marketing Integrated Marketing Interactive Advertising Ad Exchanges Public Relations Lead Generation Sales Management Mobile Advertising Behavioral Targeting Leadership Technology Evaluation Mentoring Strategic Planning Technology Commercialization Strategic Negotiations Commercialization Strategic Vision Technology Development Crm Display Advertising Ssp Dmp Ad Tech

Andrew Kraft Education Details

  • Massachusetts Institute Of Technology
    Massachusetts Institute Of Technology
    Theatre Arts
  • Hunterdon Central
    Hunterdon Central
    High School Diploma

Frequently Asked Questions about Andrew Kraft

What company does Andrew Kraft work for?

Andrew Kraft works for Stealth - Ctv Network For Hispanic Audiences

What is Andrew Kraft's role at the current company?

Andrew Kraft's current role is President and Chief Operating Officer (fractional).

What is Andrew Kraft's email address?

Andrew Kraft's email address is an****@****ity.com

What is Andrew Kraft's direct phone number?

Andrew Kraft's direct phone number is +190867*****

What schools did Andrew Kraft attend?

Andrew Kraft attended Massachusetts Institute Of Technology, Hunterdon Central.

What skills is Andrew Kraft known for?

Andrew Kraft has skills like Digital Media, Advertising, Digital Marketing, Online Advertising, Strategic Partnerships, Marketing Strategy, Business Development, Start Ups, Social Networking, Ad Networks, Analytics, Interactive Marketing.

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