Andrew Riggio Email & Phone Number

Achievements:• Lead the project and production coordination of the 2020-21 & 2021-22 RACGP annual and statutory reports.

Achievements:• Launched the inaugural RACGP Member Census to approximately 40,000 members across Australia. Implemented subsequent initiatives that were a direct result of census insights (such as the launch of an interactive member panel and a weekly member poll) to improve our members’ RACGP experience.

Achievements:• Lead the creative development and production process for high-profile member-facing marketing campaigns and events, including the RACGP’s flagship annual event (GP20) and the launch of RACGP Plus.• Implemented a new C&C online portal (OnePlace) to improve the user experience for our stakeholders.

Melbourne, Australia

Achievements:• Launched the first ever direct-to-customer national marketing campaign within Retail Investor Services (RIS) across integrated digital and offline channels. Developed bespoke creative executions for unique B2C and B2B customer segments. Worked with internal and external stakeholders to deliver the campaign on time and on budget. Achieved strong eDM open rates and click-through rates of 37% and 3% (phase 1) and 55% and 8% (phase 2) respectively.• Implemented a new budget management process which improved expense forecasting and invoice recording. This drove greater visibility of overall budget position and improved our ability to track progress against full-year budget targets and objectives.

Melbourne, Australia

Achievements:• Launched and optimised national multi-channel marketing campaigns for the Home Owner customer segment. Delivered campaigns against the segment’s marketing calendar across a range of objectives, including increasing awareness and consideration, building customer engagement and driving customer growth.• Launched the ‘Alive with possibilities’ integrated campaign, which championed the new Home Owner Customer Value Proposition (CVP) and achieved both its customer engagement and customer behaviour targets.• Launched the Facebook Messenger customer contact channel as one of only five brands globally to be included in the initial rollout. Drove a cost-per-lead that was approximately 50% ahead of benchmark.• Implemented an optimised Search Engine Marketing (SEM) strategy for the Home Owner segment which saw all branded keywords move to the top-ranked position in paid results, greatly improving performance in this channel.

Melbourne, Australia

Achievements:• Launched the FY17 Business Fundamentals acquisition campaign across targeted digital channels.• Implemented the FY17 integrated SEM strategy across the suite of Micro and Small Business products.• Optimised the direct-to-customer onboarding program for new Business Transaction Account customers.

Melbourne, Australia

Achievements:• Improved the Cost Per Application (CPA) for Home Loan campaigns by more than 50% by championing the integration of econometrics/non-linear attribution metrics as part of the campaign review and design process.• Implemented a measurement framework quantifying the commercial value and ROI of Home Loan marketing activity.

Melbourne, Australia

Achievements:• Developed a framework for forecasting product application volumes based on specific marketing activity.• Implemented a new process for the distribution of campaign performance insights to key stakeholders.

Melbourne, Australia

Three six-month rotations across Digital and Direct Banking, Banking and Payment Services and the Customer Call Centre.

Bachelor Of Commerce, Marketing Major

Victorian Certificate Of Education (Vce)