Andrew Riggio Email & Phone Number

• Achievements:
• Lead the project and production coordination of the 2020-21 & 2021-22 RACGP annual and statutory reports.

• Achievements:
• Launched the inaugural RACGP Member Census to approximately 40,000 members across Australia. Implemented subsequent initiatives that were a direct result of census insights (such as the launch of an interactive member.

• Achievements:
• Lead the creative development and production process for high-profile member-facing marketing campaigns and events, including the RACGP’s flagship annual event (GP20) and the launch of RACGP Plus.
• Implemented a new C&C online portal (OnePlace) to improve the user experience for our stakeholders.

Melbourne, Australia

• Achievements:
• Launched the first ever direct-to-customer national marketing campaign within Retail Investor Services (RIS) across integrated digital and offline channels. Developed bespoke creative executions for unique B2C and B2B.
• Implemented a new budget management process which improved expense forecasting and invoice recording. This drove greater visibility of overall budget position and improved our ability to track progress against.

Melbourne, Australia

• Achievements:
• Launched and optimised national multi-channel marketing campaigns for the Home Owner customer segment. Delivered campaigns against the segment’s marketing calendar across a range of objectives, including increasing.
• Launched the ‘Alive with possibilities’ integrated campaign, which championed the new Home Owner Customer Value Proposition (CVP) and achieved both its customer engagement and customer behaviour targets.
• Launched the Facebook Messenger customer contact channel as one of only five brands globally to be included in the initial rollout. Drove a cost-per-lead that was approximately 50% ahead of benchmark.
• Implemented an optimised Search Engine Marketing (SEM) strategy for the Home Owner segment which saw all branded keywords move to the top-ranked position in paid results, greatly improving performance in this channel.

Melbourne, Australia

• Achievements:
• Launched the FY17 Business Fundamentals acquisition campaign across targeted digital channels.
• Implemented the FY17 integrated SEM strategy across the suite of Micro and Small Business products.
• Optimised the direct-to-customer onboarding program for new Business Transaction Account customers.

Melbourne, Australia

• Achievements:
• Improved the Cost Per Application (CPA) for Home Loan campaigns by more than 50% by championing the integration of econometrics/non-linear attribution metrics as part of the campaign review and design process.
• Implemented a measurement framework quantifying the commercial value and ROI of Home Loan marketing activity.

Melbourne, Australia

• Achievements:
• Developed a framework for forecasting product application volumes based on specific marketing activity.
• Implemented a new process for the distribution of campaign performance insights to key stakeholders.

Melbourne, Australia

Three six-month rotations across Digital and Direct Banking, Banking and Payment Services and the Customer Call Centre.

Bachelor Of Commerce, Marketing Major

Victorian Certificate Of Education (Vce)