Andrew is a Partner at Upstream Thinking, bringing over 15 years of experience developing human-centered, research-led insights that effectively address complex organizational needs. Andrew's work has spanned all varieties of research application from full-scale ethnographic design to ad-hoc, quantitative survey development. As a strategist, Andrew helps to solve cross-silo, cross-function, and even cross-organizational challenges with a keen sense of empathy for consumer needs and a critical eye for the tradeoffs that must be addressed when serving those needs. Prior to Upstream, Andrew led strategic activities at Tribune Publishing through his role in marketing and consumer research, focusing on initiatives that fueled business growth. Andrew has led extensive strategic research work for new business launches and developed the company's consumer understanding that led to industry-leading growth from digital pay models and subscriptions. In his time at Tribune Publishing, Andrew was the youngest employee elevated into a Vice President role.
Listed skills include Leadership, Crisis Communications, Social Media, Business Design, and 22 others.
