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With a strong foundation in dealer development and a Six Sigma Black Belt certification, my expertise lies in enhancing sales operations and expanding brand presence. At XCMG America, the focus is on nurturing our dealer network and spearheading the recruitment of new dealers, a strategy I directly produced $5.73 million in sales within nine months. Traveling 75% of my time I provide direct face to face interaction with each dealer as needed. Leveraging Salesforce I maintain peak efficiency in scheduling and documenting tasks, plans, and actions.Collaboration is at the heart of my accomplishments, working with existing dealers to publish the 2024 Annual Business Plans and identifying prospecting for potential new partnerships. My previous role at DLL honed my asset sales and remarketing acumen through maximizing equipment resale value. These experiences underscore my commitment to driving growth and ensuring the success of XCMG America's South Region dealer network. The South Region includes Texas (TX), Oklahoma (OK), Arkansas (AR), Mississippi (MS), and Louisiana (LA). I also represent Tennessee (TN) and Alabama (AL) temporarily.
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Asset ManagerProxy EquipmentTexas, United States
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Area Sales ManagerBidadoo - Online Auctions & Equipment RemarketingTyler, Tx, Us -
Territory Sales Representative (Dealer Development) SouthXcmg America Inc. Sep 2023 - PresentRepresent South Region for global OEM through direct interaction with current dealer network Prospect and recruit new dealers in open territory. Own the annual business planning process for each dealer. Maintain all activities in Salesforce. Travel 60% to accomplish all work.• Generated $5.73 Million in Sales in first 9 months of role. • Developed prospecting plan for 11 open new dealer territories in the South Region.• Traveled in less than 2 months to 8 of the open 11 territories to meet with prospective new dealers• Scheduled 6 dealer visits in early 2024 to onboard potential new dealers.• Collaborated with existing dealers to define and publish 2024 Annual Business Plans.• Onboarded two new dealers with total stocking orders of $5 million in whole good units -
Senior Asset Sales SpecialistDll Nov 2020 - Oct 2023Eindhoven, Netherlands, NlExecute the remarketing activities of Construction assets for the Construction, Transportation, and Industrial (“CT&I”) business and end of lease management of the active lease portfolio, to maximize the value of and profit on assets, which have to be remarketed.• Set pricing on off lease and used heavy construction machinery for resale• Explored remarketing opportunities (long and short term) in trader and professional end-user markets• Exceeded goal of 115% price realization with a performance of 126%• Identified potential buyers within national/international context• Managed the daily operations of our online remarketing portal• Focused on data management, analytics, and resale statistics to maximize equipment sales potential• Proactively managed the inventory levels across the region for both size and aging• Liaised with sales/account management, asset management, collections and recovery, and other financial partners on assets• Ensured valuations for assets at the end of the lease cycle and in case of early terminations, in order to determine expected market value and decide on refurbishment and/or remarketing• Created pricing models for used machinery based on market data and trend analysis• Determined and negotiated terms and conditions with lessee in case of extensionsAccomplishments• Reduced inventory by 100 units valued at $16 Million to close out OEM Partner program for large portfolio of leased heavy equipment inventory• Led relaunch of Microsoft Sharepoint tool to manage end of lease processes• Implemented Advanced Management of Maturities end of lease early notifications -
Channel Development ManagerYanmar America Jul 2018 - Oct 2020Adairsville, Ga, UsEstablished and cultivated relationships with dealer network for global diesel engine, compact / subcompact agricultural tractor, and compact equipment manufacturer to increase brand awareness and expand dealer network. Leverage market and sales analysis to identify, target, and recruit new equipment dealers.• Increased new commercial and retail channel growth by 30 new dealers in FY2018 and 45 in FY2019. • Negotiated dealer contracts with 285 existing and new dealers. • Led project to shorten new dealer onboarding time. Increased speed to market (from approval to delivery) by reducing time frame from 45 days to 5.• Developed annual dealer scorecards that included business strategy, results, and marketing plans. -
Co-ExecutorEstate Of Moira "Sunshine" Lay May 2017 - Jun 2018Managed real estate internal / external repairs and renovation plus liquidation of assets for mother’s estate. Handled all aspects of debt resolution, property taxes, federal income taxes, probate, and division of assets.
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Dealer Development ManagerKion North America May 2016 - May 2017Summerville, South Carolina, UsConsulted with this forklift manufacturer’s 19+ independent dealerships on business development strategies in order to increase sales and market share. Delivered training on new / inline products and sales effectiveness.• Developed and coached dealers on results from monthly / weekly KPI reports related to market share, rental utilization, service excellence, and operations. • Added new dealers or replaced nonperforming dealers to improve market coverage. Increased market share YOY by 27%. -
Training ManagerHyster-Yale Group Aug 2015 - Feb 2016Mayfield Heights, Ohio, UsLed training for rollout of new Saleforce and Oracle sales quoting and customer relationship management (CRM) system. Tailored training around generational learning preferences across multi-channel delivery, including instructor led and eLearning. • Developed curricula and published 85 online tutorials to accelerate new user onboarding. • Delivered initial two instructor-led sessions to 40 Dealer Sales Personnel, National Accounts, and Customer Service team members on these new tools.• Leveraged Eventbrite to schedule training and Mimeo to distribute content.• Conducted “Voice of the Trainee” surveys to improve delivery and retention. -
Dealer Development ManagerHyster-Yale Group Jan 2012 - Aug 2015Mayfield Heights, Ohio, UsEstablished and managed dealer-specific annual business plans to drive increases in sales, market share, and profitability across independent dealer network. Implemented sales effectiveness projects.• Improved sales coverage (awareness, participation, closure) by 30% though tactical and strategic initiatives such as sales training, blitzes, customer visits, marketing, discounts, and incentive programs.• Collaborated with 24 area dealers to increase lead generation and target account identification though extensive data mining, market segmentation, and in-depth competitive analysis.
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Catused.Com Product Manager (09/2009-01/2012) Operations Manager (01/2008-08/2009)Caterpillar Inc. Apr 2008 - Jan 2012Irving, Texas, UsProvided global leadership over sales, operations, and $7.5M budget for e-commerce site that marketed off-lease, used, or repossessed heavy equipment. • Facilitated transition of www.CatUsed.com to Caterpillar, Inc. to align with other e-Commerce sites.• Created syndication program that increase used equipment sales leads by 95%, on a portfolio of $900M annually. • Planned, organized, and facilitated 2008 conference held in Chicago, IL for nearly 30 dealers. -
Six Sigma Black BeltCaterpillar Financial Apr 2006 - Mar 2008Nashville, Tn, UsProject-managed array of cross functional team initiatives that leveraged Six Sigma methodologies, including DMAIC and DMEDI approaches. Honed public speaking skills via active participation in Toastmasters.• Oversaw at least 22 projects that yielded $7M in total value through Six Sigma management methodologies.• Led team of nine that created eight Regional Used Equipment Sales Centers in North America. -
Senior Business Methods Analyst (03/2003-03/2006) Business Methods Analyst (08/2000-03/2003)Caterpillar Financial Aug 2000 - Mar 2006Nashville, Tn, UsServed as liaison between Tax Department and IT department to automate complex tax computations, calculations, and processes across company subsidiaries.• Supervised effort to replace aging Sales Tax system resulting in streamlined reporting and sales tax payment. • Realized savings of $85K in first year and $65K thereafter in annualized programming costs related to administration of Like Kind Exchange (LKE) program.
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Senior Internal AuditorBridgestone Jan 1996 - Jan 1998Nashville, Tennessee, UsConducted financial, operational, and systems reviews to ensure compliance with internal policies and government regulations.• Traveled 40-60% to consult and report on the performance of plants, divisions, and subsidiaries of major tire manufacturer. • Emphasized and recommended improvements in effectiveness and efficiency over operational and financial systems in place at these locations. • Assisted in Business 2000 and ISO9002 quality initiatives throughout the corporation. • Worked for six months as Employee Benefits Auditor reviewing medical claims using industry and company data to analyze payments for propriety. • Identified approx $1.8 million in potential recoveries.
Andrew Lay Skills
Andrew Lay Education Details
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University Of Tennessee, KnoxvilleFinance
Frequently Asked Questions about Andrew Lay
What company does Andrew Lay work for?
Andrew Lay works for Proxy Equipment
What is Andrew Lay's role at the current company?
Andrew Lay's current role is Asset Manager.
What is Andrew Lay's email address?
Andrew Lay's email address is al****@****mar.com
What is Andrew Lay's direct phone number?
Andrew Lay's direct phone number is +161526*****
What schools did Andrew Lay attend?
Andrew Lay attended University Of Tennessee, Knoxville.
What are some of Andrew Lay's interests?
Andrew Lay has interest in Volunteering, Charity, Golf, Travel, Fishing.
What skills is Andrew Lay known for?
Andrew Lay has skills like Cross Functional Team Leadership, Management, Change Management, Six Sigma, Project Management, Process Improvement, Strategic Planning, Team Building, Business Process Improvement, Leadership, Analysis, Business Development.
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