Andrew Lightbody Email & Phone Number

Los Angeles, California, United States

Clients: Nielsen, Lexus, Centers for Disease Control, Healthcare.gov, Suntory, Cook Island Tourism, City of Hope, Metropolitan Water District of Southern California, Japanese American Cultural & Community Center

New York, New York, United States

Specializing in Paid Social for clients: Freshpet, Sazerac (Fireball, Southern Comfort, 1792, Buffalo Trace, Paddy's, Sheep Dog, Ram's Point, Yukon Jack), DntlBar, Dr. Reddy's (Doan's & Habitrol), Neocis, La Compagnie, Jointflex, Arcadia (Naturelo and Nizoral), Penetrex, TruSkin, RPM Raceway, and Technoserve

Fishkill, New York, United States

• Lead the Digital Traffic team and ensured all campaigns are executed and fulfilled on time
• Collaborated with sales reps to pitch new digital business to clients
• Increased productivity of my team by transitioning internal processes to Zendesk
• Expanded the company’s paid social offerings to increase digital revenue
• Managed all internal and external paid social campaigns on Facebook, Linkedin and Twitter

Fishkill, New York

• Account managed all digital campaigns in the NY, DE and PA markets
• Analyzed campaign performance reports to measure success and identify ways to improve strategy
• Assisted sales reps on client calls to drive campaign renewals
• Lead product trainings to support the sales team in hitting their monthly and yearly goals
• Acted as the liaison between the company and 3rd party vendors to ensure successful collaboration
• Created the company’s Facebook Business Manager and consolidated ownership of their 10 pages

New York

Wrote copy for clients website, social media and promotional materials. Developed marketing strategy to identify target demographics and overall business goals.

White Plains, New York

• Managed CRM database to keep contact information accurate and sustain pipeline for sales team
• Created compelling e-mail marketing content to drive registrations for live events and webinars
• Successfully leveraged Linkedin and Twitter to open additional channels for event promotion
• Utilized tracking tags to measure e-mail campaign effectiveness
• Captured campaign data to identify successful methods and report findings to Executive team
• Part of team responsible for driving the highest number of registrants to company’s annual Springand Winter Expo

Greater New York City Area

• Research and lead generation for Senior Executives to seek new business.
• Build connections and inform companies about the benefits of mobile advertising
• Develop reports using data and key findings to draw insights from analytic resulting from historical performance
• Work with account managers to ensure rapid implementation of ad campaigns
• Accurately forecast campaign inventory and maximize client ROI
• Maintain a consistent and balanced approach to building client side relationships

Long Island, New York

• Part of the group selected by ownership team to develop a comprehensive advertising strategy
• Created a new company logo and tag line in order to synchronize branding across all channels
• Implemented strategy that encompassed print, radio, online display ads and social.
• Achieved objectives set forth by ownership team that included appealing to their female customer base and raising awareness of ROLI’s eco-friendly technology.