Eric Soh Email & Phone Number

Santa Barbara, Ca, Us

Los Angeles County, California, United States

- Spearheaded marketing efforts for 5 professional seminar events which garnered 450+ attendees as well as an original small business initiative which produced over $1k in revenue in 2 months- Generated an average of 150 Rushee attendees at 5 professional networking events. Led efforts with social media promotions, email blasts and collaboration with other student organizations- Organized 2 rounds of Rushee interviews; one with 70 interviewees and the other with 20 interviewees- Coordinated 3 professional development workshops for 80+ member business fraternity

Los Angeles County, California, United States

- Presented weekly competitive analysis to the department team. Researched trends and brand behavior throughout TikTok and other social/entertainment platforms that lead to strategic recommendations for JustFab’s content creation- Pitched and created TikTok concepts inspired by current and relevant trends. Shot content within our on-site studio with social media teams, edited footage, and managed posting of content to JustFab’s TikTok brand account- Organized campaign posting schedule and monitored KPI tracking on social platforms using Curalate and Later (measurement tracking tools)- Performed KPI analysis to build quarterly creative strategy recommendations for the JustFab and ShoeDazzle brands

- Authored and pitched a multi-platform, 360-degree holiday campaign for assigned brand, Viking River Cruises leveraging research across target audience, messaging, trends, and creative formats; finished in the Top 8 out of 50+ externs and selected to present to Meta executives- Gathered and analyzed 10 case studies similar to my assigned brand. Emphasis on go-to market social media strategies that encompassed their targeting, messaging and engagement efforts, platform usage, timing, and unique value propositions- Completed a 20-hour training program that provided a holistic overview of marketing strategies and techniques of Facebook/Meta ‘Disruptor’ brands; specific focus on holiday campaigns

Santa Monica, California, United States

- Created a 26 page marketing pitch deck for Honda and Acura providing a comprehensive comparison between digitally native automotive resell sites vs. traditional OEM’s. Presented category landscape, competitive analysis, key insights and strategy recommendations for Honda and Acura to compete more effectively against these newer, more versatile competitors- Responsible for updating weekly advertising spend and sales charts for Honda and Acura competitors in several key markets; utilized software platforms Mediatools, Kantar, and Polk. Updates reviewed in weekly client status meetings- Authored 6 department weekly newsletters covering relevant events in the Media and Automotive landscape that bear relevance to the Honda brand, highlighting notable considerations. Newsletters were distributed to the American Honda Team

Goleta, California, United States

- Co-lead on a 4 person team in the Google Ads Online Marketing Challenge. Lead communication efforts with client, DEIGEX INC. (nonprofit providing education, food, clothing and opportunities to disadvantaged communities). Oversaw general project management, key deliverables, milestones, and organizing team client meetings- Conducted market research, market strategy, and media planning to provide strategic marketing recommendations for increasing PODS’s brand awareness among millennials to compete with U-Haul in a national case study competition

Goleta, California, United States

- National case study competition sponsored by PODS (Portable On-Demand Storage). Core team member across three functional teams in a phased rollout: Market Research, Market Strategy, and Media Planning- Conduct primary & secondary research to gain information and insights across PODS target audience and competitors. Market research elements includes various analysis techniques across content, situational, SWOT and PESTLE- Provided strategic recommendation to increase brand awareness among the millennial segment and to compete effectively with category leader, U-Haul- Media Planning: recommended paid product placement in contextually relevant environments for key entertainment videos as well as micro and macro influencer campaign across Facebook, Instagram and YouTube- Creative Big Ideas: brand statement, narrative truth/message and campaign concepts to support big idea recommendations- Identified KPIs for media portfolio investment and site engagement metrics for increasing brand awareness

Beverly Hills, California, United States

- Input money value data into various financial statements using Microsoft Excel and Procore accounting system- Assisted Corporate Controller and CFO in streamlining and organizing company financial statements

Goleta, California, United States

- Lead peer discussions to help students mitigate stigmas and misconceptions surrounding mental health and increase understanding among students

Goleta, California, United States

- Assisted in planning meetings and events including professor presentations and workshops- Booked board meetings and strategize to increase member turnout and funding for events

Goleta, California, United States

- Completed basic first-aid procedure, training and policy compliance for UCSB health certification - Primary resource for first aid supplies and information to students living in my dorm

Palos Verdes Peninsula, California, United States

- Welcomed incoming freshmen and transfer students to our high school - Provided in-person campus tours as well as fun and engaging activities such as icebreakers to provide a successful onboarding experience- Student counselor for an assigned group of students throughout their first year

Bachelor Of Arts - Ba, Economics

Education record