Andrew Lin Email & Phone Number

Marketing Communications Specialist- Enterprise Website Copy Editor, Brand Copywriter -Led main editorial duties for enterprise website and digital communications -Consolidated and evolved branding guidelines across the organization-Built and owned editorial calendar for enterprise website content-Developed and executed optimal SEO content strategy and brought average keyword rankings to the top 10 -Collaborated closely with Legal and Product teams to steer content direction-Developed creative across multiple brands with compelling, conversion-focused customer communications -Assisted senior graphic designers in creating digital, print and video content within Adobe Creative Suite-Managed project calendar for new insurance policy management app launch

Freelance Site Expert and Contributing Content Writer-Led main editorial duties for networked esports website-Developed SEO and social media strategies based on web traffic data-Wrote editorial content drawing over 170,000 active readers monthly-Received game software and press briefings from industry contacts for breaking release coverage-Trained, managed, and directed a team of content writers

New York, United States

-Wrote over 80 articles a month covering a wide range of gaming topics -Received press briefings from industry contacts for breaking game release coverage -Designed and edited graphics for headline images-Procured assets for articles and creative content-Expanded upon search optimization skills to increase readership

-Editorial Intern trusted with a wide range of gaming topics -Amassed over 160 articles throughout course of internship -Utilized SEO to increase organic reach and readership -Totaled over 40,000 reads across written content via SEO, influencer, and O&O channels-Contributed in newsroom discussions regarding editorial and creative content