I service and support a diverse portfolio of media & entertainment accounts across TransUnion's global business solutions including TruAudience, TruValidate, and TruContact. I have a proven track record of industry-shattering results delivered to customers of Identity Management, Identity Appends, Custom Audiences, Audience Data Marketplace, Identity-enabled CDP, Data Clean Room, Audience Attributes, Identity Validation, IP Intelligence, IP Geolocation, IP Reputation, Geofencing, Business Listings Management, Syndicated Audiences, Cookieless Targeting, Cookieless Measurement, Cookieless Addressability, Durable Identifiers, and more.

I help our valued adtech industry clients in Marketing, Risk Management, and Communications Solutions find continuing growth and success with Neustar.

I help Fortune 500 advertisers understand how marketing tactics and real-world trends contribute to business outcomes. Functional leader in delivery of enterprise customer analytics & customer intelligence solutions, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and consumer segmentation analysis (Element1) for global consumer brands in education, technology, hospitality, and healthcare.

I manage all account strategy and execution as it pertains to Google & Microsoft technologies for Single Grain's media solutions department. In additional to taking an active role in the success of all clients growing their business with Google's Search, Display, Video, Gmail, App, and Marketing 360 networks, I administrate Single Grain's Google Premier Partnership benefits and oversee the flow of best practices to my spectacular team of media specialists. With an industry-shattering Best Practices score of 94/100, I directly process over $25M in annual programmatic media investment on behalf of the most visionary enterprises in digital, including:- Wave Apps- Recurly- Wolters Kluwer- Envato- TrustPilot- CrunchBase- Lever

Marketing communicationsBrand developmentE-commerceProgrammatic advertisingBusiness analyticsSearch engine optimization

Andrew is one of the savviest Google Adwords strategist and technicians at Single Grain. After working with large companies such as Cisco and AON, Andrew made the move to Single Grain and is revolutionizing our clients' online marketing. Andrew understands the complexities of multi-channel marketing campaigns, which allows him to bring a specialized focus on Adwords while keeping an eye on the big picture.https://generalassemb.ly/instructors/andrew-bloom/16010

Wrote and designed marketing assets for clients of all sizes:Baxter PharmaceuticalsArclight CinemasCoolSculptingInSource MedicalSTAAR SurgicalIcential Cool ProductsGROM GelateriaIndoor Storage Solutions

Programmatic advertisingCopywriting

SEM account managementSponsored social media managementDisplay media purchasingBusiness development

Event managementMedia productionGraphic designProgrammatic advertisingCopywritingQuality assurance

Human resourcesIT managementSystems administrationSystem securityMarketing assetsBrand design

Specialty pharmaceutical vertical marketingProgrammatic advertising managementBusiness analyticsSearch engine optimization

Marketing strategySEM / SEO managementProject managementSystems architectureBrand development

Social media content developmentCommunity outreachWeb content refreshCopywritingMedia editing and developmentEmail and workflow management

Facilitated creation of lifestyle-oriented brand equity.Managed all online marketing presence, advertising, and budget.Designed, implemented, and managed passive escalating recurring income (PERI) marketing infrastructure.Supervised full website redesign and content creation process for effective branding and enthusiastic community engagement.Cooperated with PR firms and contractors to generate targeted and effective brand awareness within satellite communities.

Developed level-one marketing presentation for use by sales teams, managers, executives, and specialists.Implemented and administrated company wide cloud based CRM system, interfacing with technicians, sales teams, product developers, senior executives, and support reps.Wrote and designed content for various marketing assets.

Wrote and maintained weekly political column in print and web.

Supervised Google AdWords and Analytics for all direct eCommerce.Developed strategy for optimizing marketing spend and delivered essential timely reports for senior management.Developed specification scheme for full product catalog.Participated in new product design and release process from start to finish.Wrote copy for online and printed marketing materials.

Implemented Google Analytics and Adobe Omniture to measure site performance and to inform complete site redesign.Managed all online marketing channels and implemented several new channels, such as Wishpond Social Store.Wrote copy for online marketing materials and cooperated with webmaster to implement a site redesign.Managed day-to-day customer service processes and supervised a team of four support associates.

Participated in brand refresh of all marketing materials.Compiled research on mobile eCommerce, Location Based Service (LBS) marketing applications, and social media channels.Led production of updated marketing assets for three business units.Created media content in support of annual National Retail Federation (NRF) trade event.Observed launch of social media driven marketing microsite (with future employer, RED Interactive Marketing).Facilitated presentation to board of executives on relevance of social media to retailers.

Managed quality assurance and compatibility testing.Developed procedures for end-user compatibility.Edited media for asset development research.