Andy Bond

Andy Bond Email and Phone Number

Omnichannel Marketing & Digital Innovation Leader @ imre
New York, NY, US
Andy Bond's Location
New York, New York, United States, United States
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Andy Bond work email

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About Andy Bond

Andy is a dynamic and innovative strategist and marketer who helps companies build successful brands and deliver inspiring, omnichannel customer experiences.He has worked in “digital” since 1999, including a dot-com, an e-business consultancy, interactive agency startups, and global agency networks. He understands that marketing is storytelling, and he’s delighted to live at a time when emerging technologies and communications channels have made it easier than ever to tell engaging, interactive—and effective—stories.An eager collaborator, Andy thrives within cross-functional teams. He is a clear and thoughtful writer, an engaging and agile presenter, and a supportive and effective manager. Andy feels most satisfied when he is able to see ideas through, from insight to deployment and optimization.While Andy has applied his magic in a diverse range of industries, from financial services to media & entertainment, he offers 20+ years of expertise in the healthcare sector, where he has witnessed a fascinating convergence of healthcare, communications, and technology. Andy understands how patient and physician behavior is changing in an increasingly connected world and what this means for healthcare marketers looking to drive tangible results for their brands.  Andy's healthcare clients have come from pharma, biotech, medical devices, and consumer wellness. He has engaged at the brand, franchise, and corporate level. He has worked in high-science therapeutic areas, widespread chronic conditions, and rare/orphan diseases. He's brought new products to market and helped mature brands maintain share. He's targeted general consumers, patients, and caregivers as well as PCPs, allied health professionals, and physician specialists of all types.Strengths: driving business growth & innovation, navigating multi-stakeholder environments, leading cross-functional teams, fostering colleague development, developing actionable business strategiesExpertise: research & insights, strategic & tactical planning, omnichannel marketing, digital & social media, search, UX design, content marketing, relationship marketing, CRM, experiential marketing, data & analytics

Andy Bond's Current Company Details
imre

Imre

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Omnichannel Marketing & Digital Innovation Leader
New York, NY, US
Website:
imre.com
Employees:
309
Andy Bond Work Experience Details
  • Imre
    Imre
    New York, Ny, Us
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  • Independent Consultant
    Marketing & Digital Innovation Strategist
    Independent Consultant Feb 2023 - Present
    Andy offers deep expertise in brand and engagement strategy, omnichannel marketing, pitch storytelling, and capabilities-building to leading healthcare communications agencies, supporting both new business efforts and existing client initiatives.
  • Evoke
    Evp, Engagement Strategy
    Evoke Nov 2019 - Jan 2023
    New York, Ny, Us
    As a member of Evoke's Senior Leadership Team, Andy heads up the agency's 18-person Engagement Strategy group across the NYC and Philadelphia offices (14 engagement strategists, 4 social media strategists). He provides commercial strategy and engagement/omnichannel/activation strategy expertise to client engagements, new business pitches, capabilities-building initiatives, and thought leadership efforts. He doubled the size of the Engagement Strategy team with top-tier, best-in-healthcare talent in the first year. Example clients: AbbVie, BI/Lilly Alliance, BMS, Ferring, Gilead, Janssen, Pfizer, Phathom, Seagen
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  • Pixacore
    Evp, Omnichannel Strategy
    Pixacore Jun 2016 - Nov 2019
    New York, Ny, Us
    As part of the Executive Leadership Team at PIXACORE, an independent healthcare marketing agency, Andy oversaw the Strategy, Media, Search, and Analytics groups. He developed and brought to market new agency capabilities in multiple areas, including digital strategy, media planning & buying, SEO/SEM, omnichannel marketing, marketing automation, and data & analytics. In under two years, Andy helped grow PIXACORE from a 30-person, dev-focused project shop into a full-service Agency of Record that won 2018 MM&M Midsize Agency of the Year.Example clients: Bayer, Celgene, The Children’s Place, Eisai, Intercept, Mitsubishi Tanabe Pharma America
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  • Independent Consultant
    Business & Marketing Strategist
    Independent Consultant Aug 2015 - May 2016
    Andy served as an independent consultant helping clients grow their businesses, drive results, and deliver inspiring brand experiences in a multiscreen, multichannel, big-data world.Example client engagements: - Strategic growth plan development for a healthcare technology company- Product development and business development for a digital point-of-care resource for physicians- New business, strategy, and UX support for a boutique digital marketing agency- Marketing strategy development (branding, positioning, messaging, MCM, digital, media) for a nonprofit combating poverty in emerging markets
  • Sudler & Hennessey (Part Of Wpp)
    Svp, Director Of Digital Strategy
    Sudler & Hennessey (Part Of Wpp) Feb 2011 - Jul 2015
    New York, Ny, Us
    S&H, a global healthcare communications network, recruited Andy to build out its channel planning, digital strategy, media, and analytics capabilities. Heading up both the Digital Strategy and Media groups, Andy's responsibilities included:Research & Insights: supports pitches and client projects with digital research aimed at uncovering actionable insights. (Example activities: audience behavior analysis, brand digital footprint audits, disease digital landscape analysis, social media listening)Strategic & Tactical Planning: supports S&H network with channel/digital planning expertise. Andy was the lead digital strategist on several successful brand launches, including Stivarga. He recently led cross-functional teams in delivering two major MCM planning projects for Prevnar and Xtandi.New Business: serves as channel/digital strategy lead for all new business efforts. Andy recently worked on pitch teams that won both the Professional AOR and Digital AOR business for Xtandi. Media Planning & Buying: leads the Media team in designing and executing integrated media plans that leverage the full spectrum of channels and tactics. Under Andy’s leadership, Sudler’s traditional media planners have evolved into skilled multichannel planners with strong digital media/SEM expertise. Digital Analytics: drives the design and execution of analytics plans aimed at measuring the performance/ROI of marketing programs and gaining insights that drive optimization. (Example activities: objectives & KPI definition, platform selection & implementation, reporting & analysis, optimization)Thought Leadership & Training: provides digital thought leadership, both internally and externally, across S&H. (Example activities: FDA & industry trend monitoring; digital best practices, processes, & templates; digital training & workshops; POVs & whitepapers; vendor/tool evaluation)Example clients: Actavis, Astellas, Bayer, Cubist, Ferring, Galderma, Genentech, Janssen/J&J, Pfizer, Shire
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  • Havas Lynx
    Svp, Director Of Digital Strategy
    Havas Lynx Jun 2009 - Jan 2011
    Manchester, Gb
    After 6+ years at independent digital agencies, Andy chose to explore agency networks that could provide increased exposure to traditional strategic/tactical planning, global brand work opportunities, and a broader range of healthcare marketing disciplines. Andy joined the management team at 4D, a full-service digital agency within the Euro RSCG Life network, and which later evolved into Havas Lynx. 4D served as a digital partner to the network's creative agencies while pursing its own direct Digital AOR relationships.Reporting directly to the President, Andy established and managed a Strategy & Analytics team of 6 digital strategists and an analytics director. He was responsible for all strategic/tactical planning for existing and prospective clients, thought leadership across the agency network, and contribution to agency management and growth. While at 4D, Andy helped Pfizer transition to digital sales aids on its new CUE platform for the tablet PC. He served as the digital strategy lead (both consumer and HCP) for the Sanofi Diabetes franchise, helping it become a recognized leader in digital and social media. He also created a Cephalon-sponsored social media campaign, ShareYourPain.com, aimed at helping breakthrough pain sufferers find community and better communicate with their physician. At 4D’s sister agencies, Andy worked side-by-side traditional strategic planners to ensure that digital thinking was infused into planning efforts from the start, resulting in more integrated and effective marketing solutions.Andy served as the digital strategy lead on all new business efforts at both 4D and its sister agencies. Based on his extensive experience with PfizerPro.com, Andy successfully led and won a major new business pitch to build a next-generation, cross-portfolio HCP portal for Novartis: Novartis Quo. Andy's efforts helped 4D grow its revenue 50% from 2009 to 2010.Example clients: Biogen, Cephalon, GSK, Medtronic, Novartis, Pfizer, sanofi-aventis
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  • Cadient Group
    Sr. Director, Marketing Strategy | Gm, Cadient New York
    Cadient Group May 2007 - Mar 2009
    Teaneck, New Jersey, Us
    Andy was recruited by Cadient—an independent, Philly-based digital healthcare agency—to establish and lead its New York office and serve as a Group Strategy Lead across both offices. As General Manager of Cadient New York, Andy oversaw the office’s strategic vision, operations, and growth. As Group Strategy Lead, Andy co-led a 25-member dedicated client team (comprised of account, strategy, and project management resources) focused on developing innovative, integrated marketing programs for key healthcare clients. His team led the agency in both revenue (~$9 million) and profitability. Managing a team of mid- and senior-level strategists, Andy spearheaded the digital launches of Chantix (and its associated GetQuit program) and Lyrica’s fibromyalgia indication for Pfizer, as well as the digital launch of Afinitor for Novartis Oncology. He served as the lead strategist for PfizerPro.com—Pfizer’s cross-portfolio HCP portal—throughout his tenure at Cadient, overseeing a large team comprised of strategy, account, UX, creative, media, and analytics resources. For the Novartis CV franchise, Andy managed the online presence of its hypertension brands (Diovan, Lotrel, Exforge) and their associated support program, BP Success Zone. He also developed digital strategies for the Novartis Vaccines portfolio (Fluviron, Optaflu), including the award-winning FluFlix YouTube Contest—one of the earliest examples of a pharma-sponsored social media program.Aside from client work, Andy provided leadership and strategy support to ongoing new business initiatives, including proposal/pitch creation and delivery. He also led the Customer Acquisition group of Cadient’s Strategic Center of Excellence, which focused on growing the agency’s capabilities and business in digital media services and search engine marketing. The Media and Search teams reported directly into Andy in this role. Example clients: Boston Scientific, Novartis, Pfizer
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  • Greater Than One, Inc.
    Director Of Strategy
    Greater Than One, Inc. Dec 2002 - Apr 2007
    New York, New York, Us
    This interactive agency startup had <15 employees and a narrow service offering when Andy joined the leadership team. Over the next several years, he helped GTO grow to ~80 employees and develop a full-service suite of digital capabilities. Andy wore a lot of hats in the early days, including account executive, information architect, SEO/SEM expert, and strategist. Eventually, he focused on building a best-in-class Strategy team.As Dir. of Strategy, Andy established GTO's methodologies and best practices around digital marketing and led a team of strategists in creating integrated marketing solutions for clients. He managed many interesting projects, including the launch of dLife.com, major redesigns of the NYU School of Professional Studies portal and the MedManage e-sampling platform (acquired soon after by PI), and an optimization of BET.com’s ad sales strategy. As the lead digital strategist on the EXJADE launch, Andy developed a multifaceted pre-launch strategy involving unbranded disease education programs for both HCPs and consumers, including a groundbreaking online “Lighten the Load” Gospel Contest—the earliest example of a pharma-sponsored social media campaign. In addition to client work, Andy served as the strategic lead for all new business initiatives at GTO, playing a significant role in pitching and winning most of the agency’s clients. In his role as Dir. of Corporate Strategy, Andy was responsible for recalibrating the short- and long-term strategic direction of GTO. The scope of this position included refining the corporate vision, branding, and positioning; analyzing the competitive agency landscape; evaluating GTO’s core competencies; and defining and differentiating GTO’s service offerings. Example healthcare clients: dLife, Genentech, Genzyme, J&J, Lilly, MedManage, Medtronic, Novartis, Novo Nordisk, SepracorExample non-healthcare clients: BET.com, New York University, Restaurant Associates, Scientific American, TransitCenter
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  • Scient
    Ebusiness Strategy Consultant
    Scient Sep 2000 - Sep 2002
    New York, Ny, Us
    Andy was recruited out of Wharton to join Scient, one of the leading “e-business” management consulting powerhouses of the first Internet boom. As an eBusiness Strategy Consultant, Andy contributed business strategy and analysis expertise to cross-functional project teams (comprised of strategy, technology, and user experience) involved in strategy/architecture engagements with Fortune 500 clients in a variety of industries, including financial services and telecom. Andy was part of an initial two-person team working with Canadian Imperial Bank of Commerce in Toronto to solve the its “IVR hell” customer service problems—a team which succeeded in converting a short-term, limited-scope strategy project into a long-term, large-scale engagement to design and implement a VoIP technology pilot across CIBC’s retail banking network. During his time at Scient, Andy also authored POV material on various digital topics, including Customer Experience Management (CXM) and Customer Relationship Management (CRM).Example clients: Avaya, Baxter Healthcare, CIBC, FedEx, JPMorgan Chase, Thomson Publishing
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  • Starmedia Network, Inc.
    Associate, Business Development
    Starmedia Network, Inc. May 1999 - May 2000
    Miami, Fl, Us
    Andy joined StarMedia, the premier pan-Latin American Internet content portal and ISP, as a summer associate during MBA graduate studies at Wharton. Working on the Business Development team in both the Miami and São Paulo offices, Andy developed e-commerce partnerships for the StarMedia Shopping Channel with U.S. and Brazilian merchants. He also pursued content and access distribution partnerships with providers of public Internet kiosks, cybercafes, and hotel Internet access within Latin America. Based on his performance, Andy was invited to continue with StarMedia as a part-time associate in the New York office throughout his second year of graduate studies, during which time he designed and conducted focus groups for Hispanic and Latin American consumers to gain insight into online consumer behavior.
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  • Sabó
    U.S. Engineering, Operations, And Sales Manager
    Sabó Feb 1995 - May 1998
    Mogi Mirim, São Paulo, Br
    Andy established and operated the Michigan sales/engineering office of Sabó, a multinational manufacturer of automotive parts headquartered in São Paulo, Brazil. Andy was responsible for the company's North American OEM business, managing client relationships at Ford, GM, and Chrysler in both engineering and procurement. Andy led Sabó's new business development efforts in the U.S. and served as the on-site product engineer for U.S. clients and the liaison between client automotive engineers and Sabó product engineers in Brazil.
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  • Altair
    Technical Software Support Engineer
    Altair May 1994 - Jan 1995
    Troy, Mi, Us
    Upon graduating from the University of Michigan with a degree in mechanical engineering, Andy began his career as a software support engineer for Altair, a top developer of advanced computer-aided engineering (CAE) software, including a market-leading finite element analysis (FEA) product. Andy was responsible for technical software support and software training for clients in automotive and other industries.
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Andy Bond Skills

Digital Marketing Integrated Marketing Strategy Digital Strategy Web Analytics Online Marketing Marketing Competitive Analysis Sem Marketing Strategy E Commerce Crm Start Ups Digital Media Seo Relationship Marketing Interactive Marketing Cross Functional Team Leadership User Experience Analytics Product Launch Mobile Devices Online Advertising Mobile Marketing Direct Marketing New Media Content Strategy Marketing Communications Brand Management Social Media Creative Direction Multi Channel Marketing Advertising Web Marketing Social Media Marketing Brand Development Strategic Planning Strategic Partnerships Information Architecture Marketing Analytics Market Research Strategic Insights User Experience Design Brand Awareness Online Branding Business Analytics Coaching And Mentoring Database Marketing Customer Segmentation Strategy Content Marketing

Andy Bond Education Details

  • The Wharton School
    The Wharton School
    Entrepreneurial Management
  • The Lauder Institute - University Of Pennsylvania
    The Lauder Institute - University Of Pennsylvania
    Management & International Studies
  • University Of Michigan
    University Of Michigan
    Mechanical Engineering

Frequently Asked Questions about Andy Bond

What company does Andy Bond work for?

Andy Bond works for Imre

What is Andy Bond's role at the current company?

Andy Bond's current role is Omnichannel Marketing & Digital Innovation Leader.

What is Andy Bond's email address?

Andy Bond's email address is an****@****hoo.com

What is Andy Bond's direct phone number?

Andy Bond's direct phone number is +164668*****

What schools did Andy Bond attend?

Andy Bond attended The Wharton School, The Lauder Institute - University Of Pennsylvania, University Of Michigan.

What are some of Andy Bond's interests?

Andy Bond has interest in The Hamptons, Las Vegas.

What skills is Andy Bond known for?

Andy Bond has skills like Digital Marketing, Integrated Marketing, Strategy, Digital Strategy, Web Analytics, Online Marketing, Marketing, Competitive Analysis, Sem, Marketing Strategy, E Commerce, Crm.

Who are Andy Bond's colleagues?

Andy Bond's colleagues are Oscar Orduña Orduña Barranco, Joanna O'connell, Imran Shakh, Osmel C., Shannon Doyle, Jennifera Imre, Sandy Dietrick.

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