Andrew Mccrum Email & Phone Number

Andrew Mccrum is a Owner, Appella at Appella Ltd. He possess expertise in marketing, advertising.

Listed skills include Marketing and Advertising.

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  Owner

  Appella Ltd

  Jan 2005 - Present

  HOW IT BEGAN AT APPELLAFollowing a PhD in linguistics at Sussex University and a change of tack from an intended course of speech and language therapy, I started as a consultant to The Brand Naming Company. I used my studies in sound symbolism to provide new insights into understanding the meaning of small sound units within words, some across language, some universal .WHAT I DONaming, process systematization, algorithm setting, linguistics and linguistic validationWHAT… Show more HOW IT BEGAN AT APPELLAFollowing a PhD in linguistics at Sussex University and a change of tack from an intended course of speech and language therapy, I started as a consultant to The Brand Naming Company. I used my studies in sound symbolism to provide new insights into understanding the meaning of small sound units within words, some across language, some universal .WHAT I DONaming, process systematization, algorithm setting, linguistics and linguistic validationWHAT I’M PASSIONATE ABOUTIn order of preference, I’m passionate about my partner and my children, the natural environment, languages, masters athletics and tennis.EXAMPLES OF WORK I’M PROUD TO BE ASSOCIATED WITHNames that have emerged from the lengthy process we have at Appella to ensure mutual recognition of objectives and the naming environment. Osprey EV chargers. World leading Fintech Adenza and the Oyster card are examples.WHAT I’M PROUD OF ABOUT APPELLAProviding the opportunity for companies to apply non-discriminatory policies to their name through rigorous linguistic validation in multiple languages.Our ability to quickly and economically screen offensive and discriminatory words through our database of well over 100 different languages.MY KEY SKILLS & STRENGTHSLanguage knowledge and word knowledge.RELEVANT EXPERIENCE I’ve been studying language for over 30 years.SOMETHING INTERESTING ABOUT ME OUTSIDE OF WORKI won the 2019 European Masters 2019 200m bronze medal in the Men’s 60-65 category. Show less