Andrew Olson Email & Phone Number

Canton, Mi, Us

Redwood City, California, United States

Leading the marketing effort for QIAGEN Digital Insights for research, translational, and clinical focus areas in the bioinformatics and knowledge content areas of the business.

Redwood City, Ca

Lead all marketing campaigns for the Discovery portfolio of software and knowledge content. Responsible for delivering >10k leads for the global sales team per year.Lead the team to develop content, messaging, and tactical decisions for reaching specific persona in highly targeted customer segments at specific points in the buyer's journey. Develop >100 pieces of content for consumption each year.Engage and work with outside digital channel vendors/syndicates to help target campaigns including ABM, social media, and news channels to expand reach while remaining relevant to the viewer/reader. Work closely with global product managers to develop effective launch campaigns and post-sales support content to drive adoption and support renewals.

Plymouth, Mi

Advaita Corporation is developing bioinformatics solutions for NGS data, specializing in gene expression, pathway analysis and variant interpretation for academic, government, and biopharma customers.Led and managed entire team and all operations. Grew staff from 3 to 13 to develop advanced commercial software for the analysis of complex NGS genetic data.Drove product and commercialization efforts for 4 key software applications. Grew user base organically from 0 to over 14,000 users globally using digital marketing techniques. Directed and managed all contract negotiations from CDAs to co-marketing agreements to complex licensing partnership agreements (inbound and outbound) and sales contracts.Led all sales and marketing efforts from digital marketing campaign content development, lead qualification, application demonstrations, proposal creation, to close and on-boarding.Secured over $4.5M in non-dilutive funding and led discussions with prospective investors. Led all customer discovery exercises. Leveraged concepts of Lean Startup and Minimal Viable Products (MVP) to decrease development cycle and deliver market-ready products.

Responsible for identifying, protecting, and commercializing intellectual property for Life Sciences, Computer Sciences, and other university departments.Led team in securing new Invention Disclosures and licensing deal flow. Evaluated appropriateness of patenting or other strategies for monetization of IP. Led development of WSU-based startups. Worked with several faculty interested in developing startups for SBIR and other commercial ventures. Joined spinout from university (see Advaita). Engaged with entrepreneurial investment community including angels, venture capitalists, as well as other service providers to bring resources to WSU.Led license and sale negotiations for several technologies in portfolio. Led and secured funding to start the “Warrior Fund” to provide seed funding to student and faculty entrepreneurs for their businesses.

Athens, Ohio

Responsible for providing senior-level commercialization assistance to start-up and early-stage medical device and other technology-based companies in S.E. Ohio.Led evaluation, preparation, and coaching of early-stage companies for seed funding through TechGrowth Ohio’s two funds. Successfully raised over $250k in “Growth Grants” and $600k in pre-seed funding for portfolio companies. Closed a $1.1M Series A for client company.Prepared founders of early stage companies to be effective CEO's, to better understand their financial needs and to position their company for seed, angel, and venture capital investment.Participated on pre-seed investment and Due Diligence committees. Evaluated company “pitches” and led due diligence phase for investment recommendations.

Livonia, Mi

Responsible for managing all licensing, M&A, JV, and strategic sales relationships with external organizations. Managed a $44 million global licensing portfolio ($21M in/$23M out). Negotiated and led all third-party license agreements. Grew revenue from $13 million to $21+ million in just 4 years. Managed M&A, JV, and alliance activities including financial, valuation, market and other business analysis assessments. Participated on due diligence teams. Led activities for completing “data room”assessments. Prepared due diligence summary reports for executives. Led sales efforts for non-traditional customers particularly in India, and other strategic regions for all product lines. Lead commercial role for global development and product introductions.

Responsible for setting the strategic vision and mission for a development-stage company that designs and develops ultra-compact shock absorbers.

Responsible for developing a consulting business within Whirlpool around IoT for appliances. Took lead for generating the business strategy, implementing operations, crafting the brand/marketing, and driving revenue to forecasts

Responsible for driving new business from and providing technical consulting services around PC-based client-server networks to regional hospitals.

Mba, Finance And Corporate Strategy

Ba, Marketing And Japanese

Graduated with High Dinstiction Spent one year abroad at Tokyo International University