Andrew Monu (He/Him) Email & Phone Number

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

Leading the team in charge of the go-to-market for Marketing Solutions in EMEA & LATAM and for Sales Solutions in LATAM

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

London, England, Gb

London, England, Gb

Strategy, Brand and Positioning- Owned development and execution of global marketing strategy after gaining CEO buy-in- Defined corporate and product positioning that was central to the radical strategic shift fromEmailvision’s email marketing offering to SmartFocus’ omni-channel cloud marketing platform Demand Generation- Drove awareness and lead generation via PR, events, affiliates, SEM, email and social marketing activity - Developed magnetic content (videos, ebooks, webinars, case studies, blogs) to fuel demand and thought leadership - Created campaigns to upsell clients and nurture leads that were not yet ready for sales contactMarket Intelligence- Became expert on the competition and how to beat them in all of SmartFocus' key markets- Fostered relationships with industry analysts to gain understanding of market landscape Evangelist- Helped to build the SmartFocus brand by delivering presentations on market trends and thought leadership at key events such as eCommerce Expo and Internet Retailer- Trained global sales and account management teams on new products and thought leadership Go to Market- Managed cross-functional product launch projects for US, Europe and APAC, working closely with all key teams to deliver successful launches that engage employees, clients, key influencers and prospectsLeadership- Led regional marketing teams in Europe, APAC and US regions in the development and execution of local marketing strategiesManaged two product marketing managers to ensure successful execution of go to market plan and creation of collateral for new products - Managed content marketing managers in creation of content calendar and delivery against tight deadlines- Worked with sales & marketing teams to identify cross-regional best practices and new revenue opportunities- Owned and delivered against marketing KPIs

London, England, Gb

• Successfully launched SmartFocus' new propositions internally and externally • Created effective tool kit for global sales teams consisting of collateral, presentations, buyer profiles and FAQs• Worked with senior stakeholders to develop and execute global marketing plan • Fostered relationships with industry analysts and key external stakeholders • Developed and managed global case study programme to help marketing managers to create client success stories in 22 markets• Produced competitor analysis documentation to enable sales teams to position SmartFocus' propositions effectively • Promoted SmartFocus' brand and products through presentations at industry events, marketing collateral, webinars, product videos, client case studies and corporate website • Worked with Product Management to develop new requirements to increase sales

Reading, Gb

Awarded MBA sponsorship by leadershipStrengthen Yell's product portfolio of by developing and monetising innovative new media products & services to contribute to over £200m of Yell.com revenue. • Grew sales of Yell.com video advertising by £2m revenue in 2010/2011• Improved 2010/2011 account and revenue retention by developing multi-product packages of new media propositions from early concept to implementation• Developed and monetised innovative advertising products and services • Managed products in different stages of lifecycle, set strategy, secured stakeholder buy-in, planned and delivered projects to deadline• Worked with the heads of print and new media product marketing teams to identify opportunities for strategic integration of new media products• Built and maintained key relationships with UK-based and international suppliers of video production, video hosting startups and software development programs to ensure Yell has access to cutting edge video advertising tools and processes• Worked with Pricing teams to develop pricing strategy and price points for new media products• Acted as New Media Product Marketing’s representative on Yell’s Strategic Initiatives steering group• Managed product marketer, aiding their development and helping them to meet individual objectives• Managed continual product development in agile development environments • Launched new propositions via Yell’s national salesforce as well as via online sales channels

Reading, Gb

Ensured the continuous development and commercialisation of Yell’s Voice, SMS and Mobile Internet products. Led product team with full P&L and marketing mix accountability and engaged key sales stakeholders to deliver £28m revenue target. Key Achievements:• Developed growth strategy by building on convergence of Voice, SMS and Mobile Internet technology • Worked closely with key account managers and establish relationships with media agencies to trial new mobile advertiser propositions• Worked with marketing communications team and advertising agencies to develop effective ‘Directory Heaven’ TV campaign and planning of £2.5m promotional budget• Grew advertiser revenue by £1.4m via sales of new SMS and Mobile Internet initiatives to target national advertisers • Introduced new 2 Way SMS product to enhance mobile user experience and create an additional channel to deliver leads to advertisers• Led a team of four product managers to ensure effective creation and implementation of innovative marketing initiatives• Collaborated with senior stakeholders across key departments to ensure successful project implementation• Managed day to day budget of circa £0.7million

London, Gb

London, England, Gb

Executive Mba, Management, Innovation

Ba Hons (1St Class), French

Humanised Growth Strategy

Fostering Diversity & Inclusion

Pragmatic Marketing, Practical Product Marketing

Professional Diploma In Marketing