Andrew Niven

Andrew Niven Email and Phone Number

Andrew Niven is Strategic Market Intelligence Manager @ Scotland Food & Drink
newbridge, edinburgh, united kingdom
Andrew Niven's Location
Edinburgh, Scotland, United Kingdom, United Kingdom
Andrew Niven's Contact Details

Andrew Niven work email

Andrew Niven personal email

n/a
About Andrew Niven

A highly experienced consumer, retail and foodservice insight specialist, brand planner and strategic market analyst who has worked in a host of frontline positions for the UK’s top advertising and media agencies and for some of the world’s leading FMCG brands. Always looking for a better way to inspire new business thinking.Specialties: Turning quant and qual research into strategic plans and insightful, actionable ideas.Managing a team of insight and research specialists. Introducing cutting edge research methods.

Andrew Niven's Current Company Details
Scotland Food & Drink

Scotland Food & Drink

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Andrew Niven is Strategic Market Intelligence Manager
newbridge, edinburgh, united kingdom
Employees:
40
Andrew Niven Work Experience Details
  • The Knowledge Bank (Scotland Food & Drink Partnership)
    Strategic Insight Manager
    The Knowledge Bank (Scotland Food & Drink Partnership) Aug 2021 - Present
    Edinburgh, Scotland, United Kingdom
    The Knowledge Bank is the new insights team for the Scotland Food & Drink Partnership, bringing together market intelligence, trends, fore-sighting, consumer insight, ecommerce expertise and global insight for Scotland's food and drink industry.
  • Scotland Food & Drink
    Insights Manager
    Scotland Food & Drink Aug 2010 - Present
    Scotland Food & Drink is the industry led organisation tasked with growing the value of the Scottish food and drink sector both within the U.K. and internationally.I am the Strategic Market Intelligence Manager providing industry market intelligence, fore-sighting and consumer trends to generate insights that will shape the industry strategy and define opportunities for all food and drink businesses in Scotland.
  • Mediacom Edinburgh
    Head Of Insight And Strategy
    Mediacom Edinburgh Nov 2001 - Jul 2010
    Helped to create MediaCom Explore, a unique team of six, dedicated to consumer insight and segmentation, media research and advertising effectiveness and strategic excellence. Responsible for presenting Explore’s research findings to the senior management of the agency’s extensive blue chip client list. Oversaw the agency’s strategic output, ensuring that all communications and campaign plans were based on the insights gleaned from quantitative and qualitative research.
  • Feather Brooksbank
    Planning Group Head
    Feather Brooksbank Nov 1990 - Jul 2002
  • Ddb Uk
    Media Planner
    Ddb Uk Nov 1989 - Dec 1990
    Targeting and media planning work for Fosters, Miller, Fisons, New Zealand Lamb.

Andrew Niven Skills

Fmcg Marketing Strategy Advertising Customer Insight Segmentation Marketing Communications Business Strategy Consumer Behaviour Consumer Insight Digital Marketing Integrated Marketing Strategic Planning Media Planning Business Planning Marketing Research Brand Development New Business Development Qualitative Research Brand Architecture Writing Food Consumer Insights Research Market Research

Andrew Niven Education Details

Frequently Asked Questions about Andrew Niven

What company does Andrew Niven work for?

Andrew Niven works for Scotland Food & Drink

What is Andrew Niven's role at the current company?

Andrew Niven's current role is Andrew Niven is Strategic Market Intelligence Manager.

What is Andrew Niven's email address?

Andrew Niven's email address is an****@****ink.org

What schools did Andrew Niven attend?

Andrew Niven attended University Of St. Andrews, Abbey School, Fort Augustus.

What are some of Andrew Niven's interests?

Andrew Niven has interest in Innovation, Consumer Insight, Planning, Strategy, Great Ideas.

What skills is Andrew Niven known for?

Andrew Niven has skills like Fmcg, Marketing Strategy, Advertising, Customer Insight, Segmentation, Marketing Communications, Business Strategy, Consumer Behaviour, Consumer Insight, Digital Marketing, Integrated Marketing, Strategic Planning.

Who are Andrew Niven's colleagues?

Andrew Niven's colleagues are Pi Pik, George Rills, Stephanie Pritchard, Dayna Watson, Paul Manel, John Donnelly, Rachel Garvey.

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