Product Marketing Director, Data-Driven Marketing
Atlanta, Ga, Us
Responsible for product marketing and sales enablement activities for the Data-driven Marketing organization: - Conducted market and customer research to gather insights about target personas, buyer needs and the purchasing decision process to inform our GTM strategies,- Developed Buyer Personas, Buyer Journey maps, and product marketing plans for the Data-driven Marketing business,- Created product collateral and sales training materials for our marketing solutions,- Assisted in determining the best routes to market for new product launches,- Implemented sales enablement activities for direct and indirect sales that accelerate sales adoption of new solutions.