Andrew Woods Email & Phone Number

3004, Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

I specialise in enhancing UX strategies for start-ups. Providing UX advisory services, to develop comprehensive designs for clients:-- TBWA- Gigacomm - Aussie Founders Club- Mployd.

Melbourne, Victoria, Australia

- Guide and mentor students through UX design projects using Figma, focusing on advanced prototyping and UX research.- Deliver weekly workshops to students, using provided lesson materials to foster real-world project learning.- Facilitate learning via Miro, Slack, and Zoom, ensuring interactive and engaging sessions.- Assess student progress using a structured assessment process, providing constructive feedback and guidance.- Support students in developing critical UX skills… Show more - Guide and mentor students through UX design projects using Figma, focusing on advanced prototyping and UX research.- Deliver weekly workshops to students, using provided lesson materials to foster real-world project learning.- Facilitate learning via Miro, Slack, and Zoom, ensuring interactive and engaging sessions.- Assess student progress using a structured assessment process, providing constructive feedback and guidance.- Support students in developing critical UX skills and advancing their design thinking abilities.Goal:To guide students in refining their UX design skills, particularly in advanced prototyping, Figma, and research. I’ll support them as they develop complete, end-to-end prototypes and help them present their findings and insights to real clients, ensuring they gain practical experience and valuable feedback. Show less

New Zealand

I set UX best practices across product (Dev, Q&A, and PMs), marketing, sales, and brand and collaborating with the LT. I influenced UX strategy and processes working autonomously.Lead designer for the ‘Refer a Friend’ feature, across web and iOS app product. Setting baseline strategy from quantitative research to UI design. Lead designer for 'Customer onboarding' and 'Personalisation' feature updates. Reducing drop-offs to improve growth. Led UX Research for "LM+ Tiers"… Show more I set UX best practices across product (Dev, Q&A, and PMs), marketing, sales, and brand and collaborating with the LT. I influenced UX strategy and processes working autonomously.Lead designer for the ‘Refer a Friend’ feature, across web and iOS app product. Setting baseline strategy from quantitative research to UI design. Lead designer for 'Customer onboarding' and 'Personalisation' feature updates. Reducing drop-offs to improve growth. Led UX Research for "LM+ Tiers" plans feature update. Defining UX language to drive customer engagement using empathy mindset and qualitative methods.I was responsible for bringing design in-house, closing relations with agencies, and hiring four designers to enhance consistency and collaboration.Defined visual customer journeys to help strategise a more omnichannel approach at LM, removing a singular channels mindset. I led the Design System for LM+ (BASE v2.0).I drove Innovation in gamification, customer habits and variable rewards. Show less

Auckland, New Zealand

Auckland, New Zealand

I led the redesign of the ecoPortal mobile app, simplifying the core user experiences from the web and eliminating redundancy to improve engagement.We noticed a 20% increase in customer usage shifting from the website to the app, particularly focusing on common customer tasks, in ten months. We have successfully introduced a modern UI design, enhancing consistency and user-friendliness.I Led internal UX strategy across platforms, streamlining best practices and ways of… Show more I led the redesign of the ecoPortal mobile app, simplifying the core user experiences from the web and eliminating redundancy to improve engagement.We noticed a 20% increase in customer usage shifting from the website to the app, particularly focusing on common customer tasks, in ten months. We have successfully introduced a modern UI design, enhancing consistency and user-friendliness.I Led internal UX strategy across platforms, streamlining best practices and ways of working cross-functionally to define customer problems that aligned with our key objectives. Show less

Auckland, New Zealand

I co-led design for Tata Sky Binge feature updates, addressing critical UX issues in sign-up, onboarding and content delivery. Created a scalable 'Design system'. Collaborative efforts laid the foundation for scalable customer engagement, positioning Tata Sky for future growth in India's competitive market.I co-led redesign for NEON redesign across App, web, and big screen. This collective effort led to a substantial increase in NEON's subscription base, positioning them as a top… Show more I co-led design for Tata Sky Binge feature updates, addressing critical UX issues in sign-up, onboarding and content delivery. Created a scalable 'Design system'. Collaborative efforts laid the foundation for scalable customer engagement, positioning Tata Sky for future growth in India's competitive market.I co-led redesign for NEON redesign across App, web, and big screen. This collective effort led to a substantial increase in NEON's subscription base, positioning them as a top competitor alongside Netflix, PrimeTV, and Disney+ in New Zealand. Show less

Auckland, New Zealand

I led product design and remote production for the "Rent My Gear" platform.We aimed to reinvent the TV and film equipment rental industry to optimise asset utilisation for NZ professionals. We empower equipment owners with a clear vision and facilitate a safe and optimal rental experience.I was accountable for overseeing UX, development, and Q&A. I delivered top-tier solutions for customers, creating a user-friendly, responsive platform that allows users to rent and insure… Show more I led product design and remote production for the "Rent My Gear" platform.We aimed to reinvent the TV and film equipment rental industry to optimise asset utilisation for NZ professionals. We empower equipment owners with a clear vision and facilitate a safe and optimal rental experience.I was accountable for overseeing UX, development, and Q&A. I delivered top-tier solutions for customers, creating a user-friendly, responsive platform that allows users to rent and insure equipment seamlessly. We made a customer base of over 450. Show less

Auckland, New Zealand

Led UX design for desktop and mobile donation experiences. I successfully drove continued growth and revenue for clients across the US market.I was accountable for the redesign of the landing page, which emphasised our unique value proposition and streamlined the core message. I led quantitive research methods to define value for the user and company.Supported and drove ‘design system’ best practices to drive horizontal consistency across teams.

Auckland, New Zealand

Redesign of the AirNZ Airpoints store. Working cross functionally with an external agency using user-centric design practice. Received positive feedback through usability testing, highlighting simplification and usability. Notable increase in sales and Airpoints accrual expanded successfully over our consumer base.Worked across multiple UX tasks: HR portal, Kiosk CX, Service-now CMS and Valet Parking CX. Objectives to reform and simply UX and CX experiences.

Auckland, New Zealand

Led UX across tvnzgreenroom.co.nz. Customer feedback portal to improve develop of TVNZ's streaming products. Influenced content decisions at by leveraging user feedback on tvnzgreenroom.co.nz.Played a pivotal role in fostering a dynamic and responsive user community, facilitating product evolution and enhancing customer satisfaction.

Auckland

I joined as their first UX designer. I witnessed growth from 12 to 75 employees over three plus years. I took great pride growing the design team to six, establishing working principles, delegating and owning accountability across teams. I led design and client relationships with brands like Hallensteins and TradeMe. This experience instilled a sense of accountability, honed my time management skills, and underscored the significance of saying 'No'.

Auckland, New Zealand

In my main role, I was responsible for overseeing the visual identity of both LJHooker Ltd and Harveys Ltd, which involved managing various aspects such as website design, the creation of NZH Harveys publications and sales resource materials, designing business cards, brochures, letterheads, flyers, and signage for billboards.

Auckland, New Zealand

Retail advertising for national and regional newspapers, special publications, and business marketing through in-house flyers, collateral, email, and print invitations.

Auckland, New Zealand

I was the primary designer responsible for Foster's clients. I created a wide range of materials such as flyers, invitations, promotional advertisements, and menus. My responsibilities encompassed various aspects, including print, time management, budgeting, resource allocation, obtaining price quotes, and maintaining quality control.

Auckland, New Zealand

While working at Avanti as a Junior Designer, I had the opportunity to design decal art for the entire Avanti 08 mountain bike and BMX range. I managed the importation of prototypes from China, tested them, and conducted stakeholder feedback sessions to reach the final display.Other responsibilities were signage for shops and vehicles, packaging and clothing tags, developing logos, and designing billboards and posters.

Digital Media, College/University Preparatory And Advanced High School/Secondary Diploma Program

Digital Media

Graphic Design, College/University Preparatory And Advanced High School/Secondary Diploma Program

Bachelor'S Degree, Music Technology, 2/2

Activities and Societies: Football team