Who is Andrew Williams? Overview
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Andrew Williams is listed as Founder at Heyday, based in Toronto, Ontario, Canada. AeroLeads shows phone signal with area code 780 and a matched LinkedIn profile for Andrew Williams.
Andrew Williams previously worked as CEO, Chair of the Board at Toronto Product Management Association and Director of Product Management at Vertical City. Andrew Williams holds Product Management + Growth from Reforge Program.
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Heyday
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Profile bio
About Andrew Williams
I'm a product leader at Vertical City, a high-growth B2B2C startup that provides property managers and advertisers with innovative solutions to engage and educate elevator riders and building communities. With over 10 years of experience in product management, marketing, and entrepreneurship, I'm passionate about crafting products that solve real problems, delight users, and drive growth.At Vertical City, I've created and executed a product vision, strategy, and roadmap that resulted in the largest 2-year growth period in the company's history and a significant decrease in team turnover. I've also expanded our AI Audience Analytics ad product to multiple markets, increasing our revenue and competitive advantage. I'm constantly learning and improving my skills as a product leader, having completed several courses and programs from reputable institutions such as Reforge, Silicon Valley Product Group, and SQL Habit. Outside of work, I'm a Board Member and Events Lead at the Toronto Product Management Association (TPMA), where I support and build the local product community.
Listed skills include Marketing Strategy, Social Media Marketing, Copywriting, Publishing, and 18 others.
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13 roles · 17 years
Andrew Williams work experience
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Ceo, Chair Of The Board
Director Of Product Management
A B2B software/hardware SaaS that empowers communication between building owners and their audiences. Monetization via subscription, programmatic advertising, and AI-powered traffic analytics. Venture backed by tier 1, FT500 company.- Developed and implemented the company's first formal product practice, including crafting a product vision, strategy, and roadmap to fuel the largest 2-year growth in company history.- Led the overhaul of our core screen product, expanding… Show more A B2B software/hardware SaaS that empowers communication between building owners and their audiences. Monetization via subscription, programmatic advertising, and AI-powered traffic analytics. Venture backed by tier 1, FT500 company.- Developed and implemented the company's first formal product practice, including crafting a product vision, strategy, and roadmap to fuel the largest 2-year growth in company history.- Led the overhaul of our core screen product, expanding compatibility to multiple 3rd party systems, resulting in a 233% increase in growth in 2024, up from 14% the previous year.- Executed a winning GTM strategy for U.S. expansion, culminating in the launch of products across 200+ cities in 2023, utilizing experimentation, concise messaging, and automation to drive business impact.- Led product, design, and marketing functions to enhance user engagement by 40% on our AI analytics product through data-driven UI and offer optimization. Show less
Director, Growth
A mixed product, growth, and product marketing role leading initiatives to grow the effectiveness of multiple parts of our customer funnel. - Led the development of a suite of internal tool products that allowed us to scale sales operations from 10 to +200 people, resulting in record revenue growth in the year of deployment.- Drove a 66% increase in monthly active users for a key feature through a successful A/B test experimentation process.- Drove product integration with a… Show more A mixed product, growth, and product marketing role leading initiatives to grow the effectiveness of multiple parts of our customer funnel. - Led the development of a suite of internal tool products that allowed us to scale sales operations from 10 to +200 people, resulting in record revenue growth in the year of deployment.- Drove a 66% increase in monthly active users for a key feature through a successful A/B test experimentation process.- Drove product integration with a major media company, resulting in a 250% annual revenue surge in 1 year. Aligned sales, marketing, and product functions to deliver value to new and diverse customers. Show less
Mar 2021 - Feb 2022
Growth Manager, Ai Ad Product Lead
- Led the development of our AI-powered campaign analytics product. The launch resulted in a 241% revenue increase and major partnerships with national media companies.- Leveraged customer insights and data to shape an AI-driven product roadmap, leading to a 213% increase in orders.- Led company's rebrand & GTM strategy, achieving annual brand, SEO, and inbound lead targets, while also securing extensive industry news coverage within 6 months.
Oct 2019 - Mar 2021
Board Member
Canada's oldest and largest product-management association and not-for-profit, serving the needs of the PM community in the GTA region.- Created an annual event program based on insights from 30+ product manager interviews, resulting in a record-breaking 4100 event sign-ups over 13 events (a 138% increase from the previous year).- Supported the expansion of our volunteer team from 5 to 30 members, resulting in the seamless execution of 13 events, elevating the association's brand… Show more Canada's oldest and largest product-management association and not-for-profit, serving the needs of the PM community in the GTA region.- Created an annual event program based on insights from 30+ product manager interviews, resulting in a record-breaking 4100 event sign-ups over 13 events (a 138% increase from the previous year).- Supported the expansion of our volunteer team from 5 to 30 members, resulting in the seamless execution of 13 events, elevating the association's brand presence and industry influence. Show less
Board Member
In 2019, I transitioned day-to-day operations to a new director and currently sit on the board providing strategic growth advice.
Co-Founder, General Manager
- Led a team of 13 to create a customer-focused business that executed +300 events, made a successful B2C music education product, a 5000-person music festival, a commercial music production service, and consistent year-over-year growth.- Managed P&L to drive consistent growth and cash flow, while growing the team from 2 to 13 to expand services for consumer and business clients.- Led the licensing of our core IP to a US purchaser resulting in record profitability in 2017. Led the… Show more - Led a team of 13 to create a customer-focused business that executed +300 events, made a successful B2C music education product, a 5000-person music festival, a commercial music production service, and consistent year-over-year growth.- Managed P&L to drive consistent growth and cash flow, while growing the team from 2 to 13 to expand services for consumer and business clients.- Led the licensing of our core IP to a US purchaser resulting in record profitability in 2017. Led the profitable sale of the education division resulting in a positive exit for investors. Show less
Jan 2013 - Feb 2019
Founder
Alberta Electronic Music
I co-founded Canada's largest professional development conference for music entrepreneurs, technologists, DJs, and producers. At our peak the conference included: - 5 days & nights of workshops and shows split between 15+ venues in Calgary's downtown core.- 800 conference delegates and over 4000-night event attendees from 50 cities- Over 160 participating speakers, panellists, and performing artists from all over the world- I led a core staff of 10 and a team of 80+… Show more I co-founded Canada's largest professional development conference for music entrepreneurs, technologists, DJs, and producers. At our peak the conference included: - 5 days & nights of workshops and shows split between 15+ venues in Calgary's downtown core.- 800 conference delegates and over 4000-night event attendees from 50 cities- Over 160 participating speakers, panellists, and performing artists from all over the world- I led a core staff of 10 and a team of 80+ volunteers to deliver 5 years of profitable and growing operations. In 2020 we moved online with the Virtual Electronic Music Summit which connected thousands of artist and music fans with 4 days of music education + performances (16 hours of content per day!). As the pandemic wore on, we closed the business to pursue new opportunities. During its time, AEMCON was the largest professional development event for electronic music industry professionals in Canada. Show less
Mar 2016 - Jun 2021
Product Marketing Manager
ARC Business Solutions (ARC), founded in 1998, provides world-class Mobile, ECM/EIM, Systems Delivery and Managed Services solutions to private and public sector clients across North America. ARC operates out of 5 regions: Edmonton, Calgary, Toronto, Regina, and Nevada USA.- I led the development and launch of 5 application and business division websites resulting in record growth for each service and achieved major strategic SEO targets.- I launched the organization's first earned… Show more ARC Business Solutions (ARC), founded in 1998, provides world-class Mobile, ECM/EIM, Systems Delivery and Managed Services solutions to private and public sector clients across North America. ARC operates out of 5 regions: Edmonton, Calgary, Toronto, Regina, and Nevada USA.- I led the development and launch of 5 application and business division websites resulting in record growth for each service and achieved major strategic SEO targets.- I launched the organization's first earned media campaign which resulted in multiple placements in local and industry media Show less
Feb 2019 - Oct 2019
Digital Strategist
- Hired to lead the agency’s expansion into B2B marketing services. Helped grow a profitable portfolio of 15+ B2B clients, focused on digital growth, content, and PPC strategy. - Transitioned to a part-time consultant role in 2017 to focus on my start-ups
2014 - 2019
~5 yrs
Director, Marketing Services And Events
- Led a team of 4 to develop 12 annual business programs, driving record levels of digital engagement and the highest growth in sponsorship revenue in the company's history.- Project leader and creator of Venture's largest integrated advertising program that brought the client, ATB Financial, into the top 3 for the ECSB's Small Business Marketer of the Year Award (2012) .- Coordinated a team of marketers, writers, designers, and sales professionals to deliver year-over-year revenue… Show more - Led a team of 4 to develop 12 annual business programs, driving record levels of digital engagement and the highest growth in sponsorship revenue in the company's history.- Project leader and creator of Venture's largest integrated advertising program that brought the client, ATB Financial, into the top 3 for the ECSB's Small Business Marketer of the Year Award (2012) .- Coordinated a team of marketers, writers, designers, and sales professionals to deliver year-over-year revenue growth for 18 magazines and 8 websites. Show less
2013 - 2014
~1 yr
Assistant Publisher
I was one of 3 publishers overseeing a catalogue of 19 magazines, 15 signature events, and 6 websites. I worked closely with all company segments including ad sales, design, editorial, production, and directly with clients. During my time, we launched multiple new revenue streams, vastly expanded our website + e-marketing product list, and re-structured our sales team.
2010 - 2013
~3 yrs
9 education records
Andrew Williams education
Product Management + Growth
Reforge Program
Empowered - Product Leadership Workshop
Silicon Valley Product Group
Education record
The Alberta Product Leadership Program
Product Analytics Via Sql
Sql Habit
Doing Content Right - Content Marketing Course
Integral Labs
Sql Track
Various Inbound Marketing Couses
Digital Marketing Program
Double Ba With Honours, Economics
FAQ
Frequently asked questions about Andrew Williams
Quick answers generated from the profile data available on this page.
What company does Andrew Williams work for?
Andrew Williams works for Heyday.
What is Andrew Williams's role at Heyday?
Andrew Williams is listed as Founder at Heyday.
What is Andrew Williams's phone number?
AeroLeads has found 2 phone signal(s) with area code 780 for Andrew Williams at Heyday.
Where is Andrew Williams based?
Andrew Williams is based in Toronto, Ontario, Canada while working with Heyday.
What companies has Andrew Williams worked for?
Andrew Williams has worked for Heyday, Toronto Product Management Association, Vertical City, Night Vision Music, and Alberta Electronic Music.
How can I contact Andrew Williams?
You can use AeroLeads to view verified contact signals for Andrew Williams at Heyday, including work email, phone, and LinkedIn data when available.
What schools did Andrew Williams attend?
Andrew Williams holds Product Management + Growth from Reforge Program.
What skills is Andrew Williams known for?
Andrew Williams is listed with skills including Marketing Strategy, Social Media Marketing, Copywriting, Publishing, Public Relations, Advertising, Social Media, and Project Management.
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