Led Brazil to the 1st position in the world in terms of growth in the HIV marketDeveloped the tool for the account mapping at the virology segmentIncrease capability of the Sales Force for creating product differentiationConsolidated the concept of virology failure at HIV Brazil market

Led the private vaccines team for 1 year and 6 months, achieving the highest growth among market playersIncrease MSD growth developing a new channel of commercializationLeading innovative approach with Public LabsLeading new Vaccines projects with the Agile methodology

Leading the process of MSD digital Transformation through the AGILE conceptDeveloping digital solution for Anesthesia business Exploring Social Media as a way to increase Health Care Professionals knowledgeEstablishing partnerships with advanced teaching centers such as IRCAD to provide state of the art CMEs for Anesthesiologists and SurgeonsCreating digital patient campaigns increasing awareness about safe surgeryContinued effort to create Saçes Force development… Show more Leading the process of MSD digital Transformation through the AGILE conceptDeveloping digital solution for Anesthesia business Exploring Social Media as a way to increase Health Care Professionals knowledgeEstablishing partnerships with advanced teaching centers such as IRCAD to provide state of the art CMEs for Anesthesiologists and SurgeonsCreating digital patient campaigns increasing awareness about safe surgeryContinued effort to create Saçes Force development opportunities Show less

Developed a database center for Hepatitis therapy. Created the favorability model concept for HIV and HCV division.Redefined the Sales Reps and Coordinators roles - Accounts segmentation. Oncology field force restructuring.Oncology accounts mapping / resource allocation

Standardized Agrippal (Flu vaccine) at Laboratórios Diagnósticos da América (DASA)Created the field force effectiveness measurement modelDeveloped a new model for flu campaigns.Developed a synergy with pharma products to promote Flu vaccines through their field force (respiratory division);Led a project to develop a safety device supplier for Novartis vaccines;MenACW135Y (Meningitis Vaccine) launching – Led strategic, marketing and commercial plan, to introduce a new vaccine… Show more Standardized Agrippal (Flu vaccine) at Laboratórios Diagnósticos da América (DASA)Created the field force effectiveness measurement modelDeveloped a new model for flu campaigns.Developed a synergy with pharma products to promote Flu vaccines through their field force (respiratory division);Led a project to develop a safety device supplier for Novartis vaccines;MenACW135Y (Meningitis Vaccine) launching – Led strategic, marketing and commercial plan, to introduce a new vaccine in Brazil taking advantage of outbreaks and a stock out in the period Show less

Challenging the status quo of marketing projects customizing them according to different cultural realities Field Force restructuring (District Manager / Sales Force)Rebuilding relationship with local Medical Societies and Institutions, by establishing a rapport with University Professors Ensuring high level of execution respecting Novartis compliance

Prexige issues managementProject development of PROPAG (Programa Prexige em Ortopedia de Apoio Gerencial); background in finances, defensive medicine and marketing for physiciansAclasta management: finding the best positioning for first IV therapy for osteoporosisInfusion Center creation as well as development (Aclasta POS)Setting up of business case in order to have a specialized field force to promote AclastaEnablex: targeting the most productive physicians, due to having… Show more Prexige issues managementProject development of PROPAG (Programa Prexige em Ortopedia de Apoio Gerencial); background in finances, defensive medicine and marketing for physiciansAclasta management: finding the best positioning for first IV therapy for osteoporosisInfusion Center creation as well as development (Aclasta POS)Setting up of business case in order to have a specialized field force to promote AclastaEnablex: targeting the most productive physicians, due to having 1/3 of competitor´s share of voice Show less

Strategy alignment for the promotion of 4 products within the same category (Diovan, Diovan HCT, Diovan Amlo and Diocomb SI)A – B Shift training program coordination. Promotion according to patient profileCorações do Brasil program coordination – Hypertension and diabetes – 16 million people reached by the communication plan “Welcome to Market” campaign launch – Prevent the growth of Olmesartan in BrazilACATHA program creation – Arterial Hypertension Treatment Adhesion Curve… Show more Strategy alignment for the promotion of 4 products within the same category (Diovan, Diovan HCT, Diovan Amlo and Diocomb SI)A – B Shift training program coordination. Promotion according to patient profileCorações do Brasil program coordination – Hypertension and diabetes – 16 million people reached by the communication plan “Welcome to Market” campaign launch – Prevent the growth of Olmesartan in BrazilACATHA program creation – Arterial Hypertension Treatment Adhesion Curve Assessment (30.000 patients enrolled to the program)6 consecutive months of market share record-breaking growth – Diovan Range.Launching of Prexige (Leader of the market after 1 year). Show less

Monitoring of various market surveys for risk assessment of new PDE inhibitors entries with a focus on defining the ideal positioning for Viagra, which held 97% of the segment of drugs for erectile dysfunction, with annual sales of US$65 mil; (PMB-IMS)Development of the strategic plan for Viagra for market expansion, foreseeing the launching of new competitorLaunching of the Continuous Education Project for non-urologists aiming the expansion of erectile dysfunction… Show more Monitoring of various market surveys for risk assessment of new PDE inhibitors entries with a focus on defining the ideal positioning for Viagra, which held 97% of the segment of drugs for erectile dysfunction, with annual sales of US$65 mil; (PMB-IMS)Development of the strategic plan for Viagra for market expansion, foreseeing the launching of new competitorLaunching of the Continuous Education Project for non-urologists aiming the expansion of erectile dysfunction knowledgeLaunching of an aggressive campaign for the lay public with the focus of positioning Viagra as a medication that provides the best erectionParticipation of worldwide Pelé campaign as the celebrity to promote the awareness of ED diseaseTaking Public Relation actions in order to assure 1.000 times /year Viagra broadcast mentioning, with the proper approachEndo marketing campaign implementation for 1.200 employees Show less