Andrey Scherbakov Email & Phone Number

Moscow, Russia

- Building strategy around driving the e-commerce business at marketplaces (Ozon, Wildberries, Goods, Amazon).- Developing a complete sales plan aligned with business objectives for growth and profitability.- Overseeing launch and product setup, assortment matrix, logistics and inventory replenishment.

Saint Petersburg, Russian Federation

- Assuring consistent and seamless consumer experience across B2B and B2C channels from Lead to Sale to Retention. Understanding of consumer buying process and drive improvements. Building infrastructure on a new category of smoke-free products (Launch IQOS - electrically heated tobacco product) and adhered to commercialization guidelines, including marketing requirements.- Cross functional cooperation with field sales team, trade-marketing, consumer and customer activation, commercial planning and customer service - Build effective cooperation with internal clients (incl. hiring and education) to achieve high level of organizational effectiveness.- Collaboration with service providing companies, refine motivation schemes, manage the quality of provided services. Optimization current structure, leads management, reducing costs and increase project efficiency.- Ensuring quality control of internal resources allocation, regular KPI monitoring, conversion analysis, develop mechanisms of brand building in B2B and B2C channels, manage analytical insights, daily reporting.

Novosibirsk Region, Russian Federation

- Lead the area commercial approach to regional accounts by defining and executing sales and marketing strategies and programs according to PMSM guidelines and to the specific needs of the local market.- Ensuring implementation and Implementing and coordination of projects and sales support activities of HQ National Key Accounts strategy (Magnit, Gazpromneft, Pochta Rossii, Lenta, Okey).- Creation and integration of Key Account strategy including negotiations with clients, lead KPIs performance: contract’s terms 100% realization in fields, grow share of market, listing of new product launches, IMS and budget planning across Key Accounts channel, ROI.- Grow and Development internally via weekly plans and monitoring, field works and coaching sessions. Building strong relationship with newly created KA Department of distributor and re-building internal organizational structure.

Omsk Region, Russian Federation

- Planning and territory management (distribution basic, investments, headcount). Implementation of new working tools (incl. realized Territory Business Model with outsourcing)- People management and development (Field Force and Agency), cooperation with distributor and trade partners

Omsk Region, Russian Federation

- Negotiation and close collaboration with distributor and wholesaler management and owners of businessAugust 2012 – September 2013- Providing basic distribution sales fundamentals. Product presentation development/leading for Sales and Customers teams KPIs on rural territory- Key Accounts management via proper auditing system and 3rd parties merchandisers management- Implementation push/pull programs (DSD Handling, activation wholesaler clients via hostess, digital trade engagement applications)

Omsk Region, Russian Federation

- Coordinate and management several agencies for different projects- Implementation new activation tools to increase legal age smokers reach (incl. permanent hostess team recruitment and management)- Organization of special projects and events for consumer, partners, employees - Building distribution of focus SKU via several distributors on the HoReCa platform

Omsk Region, Russian Federation

- Planning of activities on the territory. Building relationships with partners and distributors- Resources allocation to activate brands, retailers, distributor sales force- General Trade activation due to contracts, trade programs, PPOSM placement

Omsk, Omsk, Russia

- Development of On-Trade channel including territory sales management - Achieving main KPI’s (revenue, volume, availability, promo) and building of distribution of Pernod Ricard, Diageo, Simple etc.- Working with accounts receivable

Omsk, Omsk, Russia

- Event management from A to Z- Promotion campaign and acquisition of new customers (incl. ATL, BTL)- Ensuring effective work of night club- Rental of musical and lightning equipment