Andrey Pankeev Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

The fastest-growing top-10 Easter European retail bank

A mid-sized company that produces energy-efficient ventilation, air purification and disinfection

Sydney, Australia

- MBA Diploma with Excellence- President of the AGSM Marketing Club- Winner of 7th annual Strategy& AGSM Case Competition- Recipient of The Professor Wanbil Lee Prize for Ethical Leaders in Business- Captain of the winning AGSM Squash Team, MBA Cup 2019

Novosibirsk Region, Russian Federation

• Deliver sustainable profit growth for family business through several projects:
• Re-branded existing gas stations followed by marketing campaign resulting in 7% sales uplift
• Invested into the development of three new smart urban gas stations with ROI 2.9 (0.35 above average)

Moscow, Russian Federation

• Shopper marketer: Delivered $30M NOS (115 ix year ago) by leading customised shopper-based strategies and plans based on deep consumer understanding and market analysis;
• Team leader & manager: Orchestrated a team of 15 professionals (incl. Sales, Market Research, Finance and Product Supply teams). Provided coaching and marketing expertise for four direct reports;
• Business manager and external influencer: Set up first-ever joint equity building project with X5 (#1 retailer in Russia), doubled joint business growth with ATB (#1 food chain in Ukraine), convinced METRO CC to test.

Moscow, Russian Federation

• Brand manager: Launched a new product to the market (Gillette Flexball). Results: every 4th razor sold on the market now is Flexball, despite its premium pricing and the tough economic situation;
• Team leader: Coordinated the entire Gillette team (20 professionals): from the product concept to financial implications to in-market 360-degree support (incl. local TV copy production);
• Business manager: Sustained healthy business despite the volatile economic environment thanks to portfolio and media choices as well as smart pricing. Crafted strategy for Ukraine: business restarted growths after.

Moscow, Russian Federation

• Consumer relationships marketing (CRM) leader: Created and implemented of one-to-one communication strategies for P&G portfolio, resulting in penetration growth for respective brands;
• Digital manager: Launched first global multi-brand digital platform in Russia & Ukraine, capturing local insights and consumer needs. Results: 2M unique visitors in 3 months. The best performance results across Europe..

Moscow, Russian Federation

• Project management: Set up and run Pampers’ direct-to-consumer programs (i.e. hospital sampling). Results: Moscow Pampers penetration grew ix 144; national Pampers penetration ix 112;
• Media Manager: Led media activation of Pampers PremiumCare product relaunch incl. local TV copy production. Results: hit year 1 Penetration & Awareness targets after only three months of exploitation; Volume ix. 122 vs.
• Brand Entertainment and Consumer Engagement manager: Created the first ever brand-generated video content for digital and national TV channel (Pampers), managing three local celebrities as well as multi-functional P&G.

Moscow, Russian Federation

Founder and ideologist of a sports nutrition online retailer. FitKit was an online platform we developed from scratch. In one year we reached $30K turnover with ROI 2.4 (almost twice vs expectations).

Mba - Global Network Of Advanced Managemen, Behavioral Sciences

- Behavioural Science of Management - Behavioural Finance - Consumer Behaviour - Choice Architecture - Influence and Persuasion.

Master Of Business Administration - Mba, Business Administration And Management, General

Activities and Societies: President of the AGSM Marketing ClubRecipient of The Professor Wanbil Lee Prize for Ethical Leaders in Business

Bachelor, Management