Samantha Rivett Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

- Responsible for achieving brand awareness targets, creative engagement rates and new customer acquisition goals.- Manage, plan and execute paid media campaigns across ATL and BTL channels for both brand and performance.- Manage the relationship with the external media agency and internal design team, including brief development, performance updates and post campaign reviews.- Plan and book media direct with publishers and platforms.- Plan and execute match market tests across channels to measure the incremental performance of channels across metros.- Manage the Pet Circle App marketing to increase downloads and revenue share.

Sydney, New South Wales, Australia

Sydney, Australia

As a Louder Consultant I designed and implemented solutions for clients and took on various project roles, such as Project Manager, Account Lead, Programmatic Specialist, Media Advisor and Product Owner. I was responsible for the delivery and success of large client projects that have data, digital media, personalisation and customer experience scope. I also developed, maintained and managed several of the Louder product’s that are frequently scoped into client projects, such as the Reporting Framework, Transfer to Service and Audience Framework.Responsibilities:- Development of Digital Transformation Roadmaps for large enterprise companies, such as top tier insurance firms, second tier banking, highly rated education institutions and state tourism bodies. These projects focus on how technology, people and processes come together to achieve business outcomes.- Responsible for delivering large data projects within scope, budget and fixed timeframes. - Co-leader of the Louder Trade Desk, responsible for ensuring support portal SLA’s are met, implementing governance to maintain processes and drive efficiencies across the team to improve both client and Louder’s overall effectiveness. - Manage a team of Louder specialists providing guidance on project tasks, professional development and overseeing team success and delivery.- Manage new business RFIs, including pitching, strategy, commercials and Statement of Work sign-off.- Management of programmatic and social campaigns, including implementation, creative QA, optimisation and insight generation.- Development and maintenance of Louder products that are scoped into client projects as key deliverables.- Presenting client quarterly business reviews (QBR), showcasing work achieved in the quarter, performance results, industry updates and performance recommendations.

South America And North America

Volunteered in the Galápagos Islands teaching children to speak English at a summer educational school. Living with a host family gave me the chance to immerse myself in the local culture and learn Spanish. The experience was incredibly rewarding and allowed me to prove to myself that I can achieve when I am determined, even when doing it in a foreign language.When I completed my volunteer work I decided to live out one of my dreams and travel around the Americas. Starting in South America I broadened my understanding of the political, cultural and economic environments that differ from Australia, as well as deepening my love for food and nature. My time in Canada and the USA strengthened my friendships, both old and new, and allowed me to grow and gain new perspectives.

Sydney, Australia

IPG Mediabrands offers the media, content and marketing capabilities for businesses that are looking to grow and maximise budgets. Anomaly was a boutique research and analytics company that merged with the Ad Operations team in 2014. The Ad Operations team serviced all brands within IPG Mediabrands and was responsible for the implementation, execution and reporting of all digital campaigns.As a Senior Campaign Manager I was responsible for managing the tracking, implementation and reporting of the largest accounts managed by MediaBrands, such as NSW Government, Wesfarmers and Coca Cola. In addition, I managed a team of four and developed proof of concepts that delivered new revenue streams to the company. Responsibilities- Managed a team of four, providing guidance on daily tasks, professional development and was accountable for all campaigns managed by my team.- Responsible for the development of products and services that add new revenue streams to the company.- Implementation, creative QA and reporting of display & video campaigns, facilitating the execution of campaigns in collaboration with publishers, media and creative agencies. - Analysis of campaign performance, providing insights and optimisation recommendations to improve campaign delivery and drive better results.- Train and upskill team members in the Ad Operations team, as well as host digital seminars with the wider Mediabrands group.

Sydney, Australia

One of the original members of the Mediabrands Ad Operations team I was responsible for developing many of the processes that governed the operations of the team and the ‘ways of working’ with partners, such as publishers, media and creative agencies. My role focused primarily on digital campaign management, including collaboration with publishers, media and creative agencies. Responsibilities:- Creation and implementation of standardised processes to increase campaign management efficiencies and improve the quality of campaign execution.- Campaign trafficking, optimisation and reporting for display and video campaigns across large accounts, such as the Federal Government, Defence Jobs Australia and Hyundai.- Consulted with clients and media agency teams on reporting requirements and tagging solutions

Sydney, Australia

Initiative is a full service global media agency that sits under the IPG Mediabrands umbrella. Initiative services brands across a wide range of verticals and focuses on delivering performance that is driven by the activation of data signals. The internship at Initiative provided a solid understanding of the day-to-day workings of a media agency. I was closely aligned with ten employees within the digital and strategy teams and supported the implementation of digital campaigns. Responsibilities:- Reviewing media plans before they were sent to the client, ensuring there was alignment between strategies and forecasted impressions, CPMs and budgets.- Implemented digital display and video campaigns for large clients such as Hyundai and Kia.- Analysed digital reports and presented optimisation recommendations to improve performance.

Mini Mba In Marketing, Marketing, A

Bachelor Of Business/ Bachelor Of Arts In International Studies, Marketing, Advertising And German, Distinction Average

Activities and Societies: Executive Member of deUTSch Society, Member of BrewUTS Invited into the exclusive Golden Key International.

Diploma Of Project Management, Project Management

Deutsch Philologie