André Martin Email & Phone Number

Bucharest, Romania

Lyon

Expert advisor in merger and acquisition, segmentation/pricing and turnround in the building materials sector. Direct International clients (Belgium, France, Moldova, Romania) and senior advisor for Global Consulting firms, with assignments for clients in South America, North America, Asia (Chile, USA, India).

Lyon

Operational Shareholder in charge of setting up and executing the go to market strategy and business development.

Région De Rio De Janeiro, Brésil

3000 FTE and 65 industrial sites in 2015. Turnover 500 m€, assets 3000 m€.Implemented a culture change in the Health & safety approachSuccessfully started the Barroso brownfield new cement line (biggest CAPEX of the Group, 800 M€) in spite of very difficult contextSuccessfully implemented the most complex merger of the LafargeHolcim Group: legal, IT, HR, Purchasing and Finance harmonization done in a record timeCreated a new, talented and diverse Leadership Team able to cope with the difficulties of the merger and of the Brazilian contextRestructured the entire business in record time (cement, RMX and aggregates) as we entered a Survival Mode

Moscow

2500 FTE and 9 industrial sites. Turnover 175 m€, assets 1000 m€.Implemented a culture change in the Health & safety approachSuccessfully started the Ferzikovo brand new cement plant (500 M€ investment) before schedule and cheaper than budgetSuccessfully divested our Korkino Ural cement plant (100 M€)Increased prices (+5%) and market share (+3%) on a cement declining market and increased the EBITDA in ruble by 78%.Renewed the Leadership Team (LT) in 6 months with internal & external candidates greatly enhancing diversity and competencies Integrated the Ukrainian aggregates business (exporting primarily to Russia) while unifying it with the Russian one in a turbulent politico-economical contextDeveloped a mission and embarked the LT in a company project

Paris

Started from scratch and developed the franchising/licensing model first in RMX (6 contracts), then precast & asphaltInitiated and negotiated our collaboration with Solidia, a new breakthrough binder for precastManaged Segment research portfolio within new organization

Atlanta

1000 FTE, 45 sites, turnover 250 m€ and 800 m€ assets. Implemented Safety leadership through 5 market areas and JamaicaSuccessfully drove high profile team through dramatic environment (-30% in volumes, -35% in SGA headcount, -25 m€ destocking but +20% price improvement) by applying systematic pricing and developing best practices in inventory management

Région De Washington D.C. Metro, États-Unis

Contributed to achieve 30% pricing improvement over 3 years in LNADeveloped and deployed systematic pricing, a new approach to pricing in aggregates, now part of our Operational Excellence Model (ROCK)Developed and implemented a new bonus plan for salespeopleRevenue Business Process Owner for new ERP system implementation

Paris

150 FTE, 15 sites, turnover 100 m€More than doubled profit in spite of stable volume and market shareDrove the optimization of customers/product mix while implementing innovative services and constantly challenging the status quoAligned and developed objectives and bonus system in heavily unionized environment thanks to new organization and leadership

Bucarest

700 FTE, 40 sites, turnover 20 m€12 acquisition deals + multiple mergers in aggregates and concrete.Set up head office from scratch built team and procedures.Went through massive layoffs (2500 FTEs) without social unrest

Paris

Was instrumental in cement industry takeovers in Romania (Romcim, 400 MUSD deal) and Moldova (Rezina)