Andrés Lanfranchi Email & Phone Number

Milano, Italia

Frozen division for bakery products in wholesaler’s channel and KAM (QSR) customers. - Reporting to the Food Service manager- Creation of a network of distributors through analysis, search and activation of specialized operators present in HO.RE.CA, Food service, QSR.- Administration and coordination of three multi mandatory agents.- Defining and implementing annual budget plans. - Defining forecast- Generate extra sales and sales growth with existing and new target customers- Focus in customers profitability- Product and assorting planning- Ensure operational and strategic goals are achieved- Monitoring competitors, focus on specific actions to contrast them- Defining promotional activities (sell–in & out)- Defining activities with the wholesaler to incentive their own sales team - Training and mentoring customer’s sales team.

Bolzano, Italia

For DEVELEY ITALIA: Italian division of Develey Germany, one of the largest producers of mustard and condiments in Europe. I’m taking care of the Management and development of the existing portfolio retail principal customers in GD-GDO, Cash & Carry and some wholesalers:- Reporting to the NAM sales manager.- Coordination of one KAM- Management and development of existing customers- Generate sales growth- Renewal of local contracts and promotional activities- Planning promotional activities - Managing listing and contribution budget- Respect and implement annual budget plans with monthly reports- Ensure operational and strategic goals are achieved - Planning promotional activities with local stores- Planning and managing local budget - Store checking.

Genova, Italia

VANDEMOORTELE ITALIA: For the frozen division, I’ve been working in the international QSR team. Fast food local and international chains,on board catering, etc.),- Reporting to the Food Service sales manager;- Management and development of the existing customers portfolio- Defining and implementing new project win in key market segment- Develop a successful commercial strategy for the country in this market segment- Product assorting planning with marketing and R&D team- Research of tailor made solutions for national and international QSR customers- Monthly reports and conference calls with the international QSR team - Generate extra sales and sales growth with new target customers- Defining and implementing annual budget plans - Defining forecast- Ensure operational and strategic goals are achieved.

Monza E Brianza, Italia

VANDEMOORTELE ITALIA:Frozen division for bakery products in wholesaler’s channel in Area Nielsen 1&2. , I took care of the Management and development of the existing portfolio :- Reporting to the Food Service manager- Creation of a network of distributors through analysis, search and activation of specialized operators present in HO.RE.CA and Food service.- Administration and coordination of three multi mandatory agents.- Defining and implementing annual budget plans. - Defining forecast- Generate extra sales and sales growth with existing and new target customers- Focus in customers profitability- Product and assorting planning- Ensure operational and strategic goals are achieved- Monitoring competitors, focus on specific actions to contrast them- Defining promotional activities (sell–in & out)- Defining activities with the wholesaler to incentive their own sales team - Training and mentoring customer’s sales team. - Training and mentoring our technical representatives

Termoli, Molise, Italia

ARENA SURGELATI E MARE PRONTO SRL. Italian Industry leader in frozen food, meat and fish, Termoli (CB). I took care of the Management and development of the existing portfolio retail principal customers in GD-GDO, Normal Trade and Wholesalers in area Nielsen 1:- Frozen division fish and meat. - Reporting to the National sales manager.- Management and development of customers in Retail and Normal Trade.- Renewal of local contracts.- Generate sales growth of existing and new customers.- Planning promotional activities (sell-in & out) and managing local budget. - Management of Listing budget.- Respect and implement annual budget plans- Ensure operational and strategic goals are achieved.- Store checking.- Training and mentoring Normal Trade sale’s team.- Planning promotional activities with Normal Trade. - Administration and coordination of one mono mandatory agent.- Forecast and budget analysis

Milano, Lombardia, Italia

GMZ & Partner: Italian consulting 360°company that backs its customers in the hard task of competing in the national and international FMCG food and non-food market. - Reporting to the National Manager.- In the specific, Sales Management consulting role that backs its customers who are small or with small sales teams- Development and introduction of actual customers in Retail, Normal Trade, industries and wholesalers.- Generate sales growth of existing and new customers.- Food and no food mass market selector. - Following and supporting the different stages of the business for small and medium industries. - Creation and organization of a sales network. Coordinating an indirect sales team of 1 multi mandatory agent.- Administration and coordination of one direct mono mandatory agent.- Store checking- Coordinating and participation in local exhibitions.- Some of the companies we worked with (Salumificio Zampini, Gastronomia Cuochi & Chef, Ponnath, Raviolificio Lombardini, Akira technologies, FTB Branzi,etc).

Varzi, Lombardia, Italia

Salumificio Vecchio Varzi Srl, a salami DOP Italian factory.I took care of the Management and development of the existing portfolio retail principal customers in GD-GDO and Normal Trade in area Nielsen 1, coordinating an indirect sales team of 4 multi mandatory agents.- Reporting to the owners. - Management and development of the existing customer’s portfolio in retail national and local, normal trade and wholesalers. - Generate sales growth of existing and new customers.- Renewal of local and national contracts. - Coordinating logistics operations / distribution. - Planning of promotional activities and forecast.- Management of the budget.- Store checking.