Andy Appleton
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Andy Appleton Email & Phone Number

Director at SA Safety Limited at SA Safety Limited
Location: Dorchester, England, United Kingdom 10 work roles 2 schools
1 work email found @closepf.com LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Current company
Role
Director at SA Safety Limited
Location
Dorchester, England, United Kingdom
Company size

Who is Andy Appleton? Overview

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Andy Appleton is listed as Director at SA Safety Limited at SA Safety Limited, a with 2 employees, based in Dorchester, England, United Kingdom. AeroLeads shows a work email signal at closepf.com and a matched LinkedIn profile for Andy Appleton.

Andy Appleton previously worked as Director at Sa Safety Limited and Sales Consultant at Wyvern Safety And Rescue. Andy Appleton holds Economics, Geography from Forest School.

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Email format at SA Safety Limited

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{first_initial}{last}@closepf.com
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Profile bio

About Andy Appleton

PROFILECommercially aware SALES & KEY ACCOUNT MANAGER with proven track record of service, sales business development and profit improvement in a challenging B2B environment. Positive communicator whose strategic and tactical key strengths coupled with an organised and creative sales approach ensures they meet or exceed KPI targets resulting in a profitable solution for the Company.SELECTED ACHIEVEMENTS• Succesfully increased Key Account Business from £400m to £450m over last 12 months during a period of stringent economic and financial times.• Improved profitability 33% from business obtained via key strategic partners in 2011-12 financial year.• Exceeded all KPIs, including new business, developing key accounts and improving profitability of sales in 2011-12 financial year.• Developed strategy after major competitor closed its ‘loan book’ to maximise opportunity successfully converting 80% of business to Close Premium Finance in six months.• Secured 100% of business from one broker (previously split 60:40 with major competitor) negotiating change from one-year to three-year contract winning an extra £6m/yr business.• Successfully delivered increased year-on-year volume from £650m to £840m in four years.Specialties: • Sales & New Business Development• Key Client Relationship Management• Negotiation at Senior Level• Customer Service Ethic• Planning and Organisation• Leadership, Coaching and Mentoring• Target & Profit Oriented

Listed skills include Sales Management, Selling Skills, Strategic Planning, People Development, and 19 others.

Current workplace

Andy Appleton's current company

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SA Safety Limited
Sa Safety Limited
Director at SA Safety Limited
Website
Employees
2
AeroLeads page
10 roles

Andy Appleton work experience

A career timeline built from the work history available for this profile.

Director

Current

United Kingdom

SA Safety Limited operates across the United Kingdom. We deliver bespoke training, services and consultancy solutions to the high-risk utilities, industrial and manufacturing sectors. We specialise in Health & Safety, Emergency Planning, Rescue & Recovery and Industrial Fire. We have developed long-term relationships with market leaders in the utilities and industrial sector, enabling training and services resilience and a safer working environment for our partners.We believe in… Show more SA Safety Limited operates across the United Kingdom. We deliver bespoke training, services and consultancy solutions to the high-risk utilities, industrial and manufacturing sectors. We specialise in Health & Safety, Emergency Planning, Rescue & Recovery and Industrial Fire. We have developed long-term relationships with market leaders in the utilities and industrial sector, enabling training and services resilience and a safer working environment for our partners.We believe in working closely with our customers to ensure that we are providing viable solutions that embrace your specific requirements, deliver value across your business, improve the service to your customers, and create a safer workplace for your staff. Safety is what we Show less

Nov 2019 - Present

Sales Consultant

Current
Wyvern Safety And Rescue

United Kingdom

Jan 2019 - Present

Commercial Manager

Red One Limited

Exeter, United Kingdom

Red One Limited provides emergency planning, business continuity, crisis management, industrial subcontracting, stand-by rescue, fire and safety training, maritime and consultancy services for businesses both within the UK and overseas.Our aim is to help our customers effectively manage their safety risk, through the provision of skilled personnel, training services and products which include industrial fire fighting services, maritime fire-fighting training and specialist safety… Show more Red One Limited provides emergency planning, business continuity, crisis management, industrial subcontracting, stand-by rescue, fire and safety training, maritime and consultancy services for businesses both within the UK and overseas.Our aim is to help our customers effectively manage their safety risk, through the provision of skilled personnel, training services and products which include industrial fire fighting services, maritime fire-fighting training and specialist safety provision for working at height, in confined spaces or in close proximity to water.Red One has access to more than 200 fire fighters, trainers and consultants, fully trained to UK national fire-fighting standards, ready, willing and able to provide your business with expert knowledge and flexible crewing on short, medium or long term projects anywhere in the world!From fire and rescue training at oil drilling facilities in the Middle East to the provision of temporary fire stations at music festivals and air shows, Red One has the safety support services that you need.Red One is a trading company of Devon & Somerset Fire & Rescue Authority. All income generated by Red One is used for the specific purpose of maintaining and improving the ongoing safety of our local community and firefighters. Show less

Sep 2017 - Nov 2019

Business Development Manager

Laser Uk

LaSer IPF is the premium financing division of LaSer U.K, the U.K. subsidiary of the LaSer Group. The LaSer Group is equally owned by BNP Paribas and Galeries Lafayette and with over 20 million customers is one of the largest consumer financial services companies in Europe as well as being a market leader in developing customer loyalty programmes.Belonging to one of the largest financial groups in Europe, gives us stability and certainty whilst enabling us to continue to invest in and… Show more LaSer IPF is the premium financing division of LaSer U.K, the U.K. subsidiary of the LaSer Group. The LaSer Group is equally owned by BNP Paribas and Galeries Lafayette and with over 20 million customers is one of the largest consumer financial services companies in Europe as well as being a market leader in developing customer loyalty programmes.Belonging to one of the largest financial groups in Europe, gives us stability and certainty whilst enabling us to continue to invest in and grow our business.In choosing LaSer UK you can have confidence that not only can we deliver a wide choice of effective funding options but that they are supported with the backing of BNP – Paribas and Galeries Lafayette. LaSer UK is set to grow significantly within the U.K. premium finance market and we have made significant investment in our Partnership team, techonology and operational areas to drive and help assist our Partners premium finance growth and profit plans whilst adding value to our customers during the sales cycle.We specialise in Personal Lines and niche market premium finance and provide bespoke solutions to Partners which are focused on service delivery excellence, improved Partner profits and nurturing long term sustainable relationships. Show less

Jan 2013 - Dec 2015

Head Of Network Relationship

Promoted with brief to develop relationship management of 12 key strategic network partners (buying groups) and increase service and product sales to over 1400 intermediaries (brokers) covering the UK. . • Succesfully increased sales from £400m to £450m during very tight economic and financial times.• Improved profitability 33% from business obtained via key strategic partners in 2011-12 financial year.• Set up three-year strategy on how to increase business from key strategic network… Show more Promoted with brief to develop relationship management of 12 key strategic network partners (buying groups) and increase service and product sales to over 1400 intermediaries (brokers) covering the UK. . • Succesfully increased sales from £400m to £450m during very tight economic and financial times.• Improved profitability 33% from business obtained via key strategic partners in 2011-12 financial year.• Set up three-year strategy on how to increase business from key strategic network partners, putting in place broker training aimed at increasing product awarenesss and customer penetration which in first year led to 12.5% increase in sales. • Successfully negotiated introduction of ‘Benchmarking’ with network partners highlighting strengths and weaknesses of broker and identifying areas to improve sales and profitability of business which combined with broker training showed positive results within two months.• Set up and recruited two Broker Training Managers providing training courses (five – 20 max) helping educate broker staff on products, sales skills and available support (POS and incentives) achieving 10% sales volume increase within six weeks after training.• Successfully performed board level presentations to senior customer stakeholders and the negotiatons moving all major key network accounts from short term one-year to three-year long term contracts .• Designed and delivered both product and sales training programmes for the client’s development teams helping raise profile of the business with the networks and their membership.• Initiated programme monitoring company service levels liaising with interdepartmental managers• Developed and implemented sales strategy aimed at maximising existing customer penetration while attracting business from a managed pipeline of new prospects.• Successfully exceeded all KPIs, including new business, developing key accounts and improving profitability of sales in 2011-12 financial year Show less

Aug 2011 - Jun 2012

Head Of Field Sales

Promoted to provide the day-to-day management of Regional Sales Team and £840m loan book. Managed eight RSMs, Broker Training Manager and two sales support staff. Direct report to Sales Director.• Successfully delivered increased year-on-year volume from £650m to £840m in four years.• Created and developed sales management tools, including Activity Tracker, joint business planners and monthly reporting documents resulting in all Regional Sales Managers successfully achieving KPI targets… Show more Promoted to provide the day-to-day management of Regional Sales Team and £840m loan book. Managed eight RSMs, Broker Training Manager and two sales support staff. Direct report to Sales Director.• Successfully delivered increased year-on-year volume from £650m to £840m in four years.• Created and developed sales management tools, including Activity Tracker, joint business planners and monthly reporting documents resulting in all Regional Sales Managers successfully achieving KPI targets after introduction of these management tools.• Managed own portfolio generating £40m loan book achieving 115% of sales target.• Increased pre-tax profits by 15% in the 2009-10 financial year.• Established performance management programme; identified, coached and mentored two talented sales managers who were promoted into regional management positions; also coached those who were underperforming to achieve their potential and reach/exceed sales and profit KPIs.• Developed strategy after major competitor closed its ‘loan book’ to maximise opportunity successfully converting 80% of business to Close Premium Finance in six months, then implemented engagement strategy with the brokers making it easier to transfer business.• Introduced and implemented SMART objectives and KPIs for both individuals and the sales teams.• Networking led to opening major account generating £10m business in first year, 25% ahead of the contract £8m target.• Consistently delivered profitable business, year-on-year volume growth, investors’ return on capital and reduced bad debt position. Show less

Aug 2007 - Aug 2011

Regional Sales Manager

Promoted to manage Southern region, managing £100m business via 60 accounts. Managed three Sales Managers in team. Direct report to the Head of Field Sales.• In two years exceeded annual targets achieving 110% in first year and 115% in second year.• Successfully secured 100% of business from one broker (previously split 60:40 with major competitor) negotiating change from one-year to three-year contract winning an extra £6m/yr business.

Aug 2005 - Oct 2007

Sales Manager

Managed virgin territory where there was little market penetration• Grew loan book from £12m to £45m in 24 months through intensive call activity• Raised awareness of product benefits to customer and their clients• Increased the market awareness and profile of Close Premium Finance• Identified potential key supporters and devised strategies to increase volume penetration• Sourced potential new customers through various databases available• Sold complex sales solutions… Show more Managed virgin territory where there was little market penetration• Grew loan book from £12m to £45m in 24 months through intensive call activity• Raised awareness of product benefits to customer and their clients• Increased the market awareness and profile of Close Premium Finance• Identified potential key supporters and devised strategies to increase volume penetration• Sourced potential new customers through various databases available• Sold complex sales solutions and positioned Close favourably against intense competition Show less

May 1998 - Aug 2005

Sales Executive

Network Insurance Brokers Limited

Managed Commercial Insurance portfolio generating £400,000 of brokerage income

May 1995 - Aug 1998

Commercial Underwriter

Norwich Union Fire Society

Worked in various departments including Commercial Underwriting, Motor Underwriting and ClaimsDepartment

Sep 1987 - May 1995
Team & coworkers

Colleagues at SA Safety Limited

Other employees you can reach at sasafety.co.uk. View company contacts for 2 employees →

2 education records

Andy Appleton education

Economics, Geography

Forest School

Activities and Societies: First XV rugby team First XI football and cricket teams

Education record

The Forest

English, Maths, Geography, Physics, Economics, British Industrial Society, Business Studies; Economics, Geography

FAQ

Frequently asked questions about Andy Appleton

Quick answers generated from the profile data available on this page.

What company does Andy Appleton work for?

Andy Appleton works for SA Safety Limited.

What is Andy Appleton's role at SA Safety Limited?

Andy Appleton is listed as Director at SA Safety Limited at SA Safety Limited.

What is Andy Appleton's email address?

AeroLeads has found 1 work email signal at @closepf.com for Andy Appleton at SA Safety Limited.

Where is Andy Appleton based?

Andy Appleton is based in Dorchester, England, United Kingdom while working with SA Safety Limited.

What companies has Andy Appleton worked for?

Andy Appleton has worked for Sa Safety Limited, Wyvern Safety And Rescue, Red One Limited, Laser Uk, and Close Premium Finance.

Who are Andy Appleton's colleagues at SA Safety Limited?

Andy Appleton's colleagues at SA Safety Limited include Charlie Day, Dave Tucker, and Sally Carlson.

How can I contact Andy Appleton?

You can use AeroLeads to view verified contact signals for Andy Appleton at SA Safety Limited, including work email, phone, and LinkedIn data when available.

What schools did Andy Appleton attend?

Andy Appleton holds Economics, Geography from Forest School.

What skills is Andy Appleton known for?

Andy Appleton is listed with skills including Sales Management, Selling Skills, Strategic Planning, People Development, Leadership, Team Building, Business Relationship Management, and Networking.

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