Andy Bayley Email & Phone Number

United Kingdom

Vancouver, British Columbia, Canada

Developing, strategizing, and executing campaigns for singles, albums, and tours with clients. Developing loyal and sustainable fanbases by incorporating all relevant channels.Identifying audiences, digital products and campaigns for mass engagement and conversion. This includes the development of audience personas, delivering strategic plans and influencing tactical change through data. Developing KPI’s and other key metrics to create actionable insights and learnings for campaigns and sharing results with stakeholders.Auditing artists’ social media accounts to ensure they are fully optimized for success and maximizing revenue.Strategizing and implementing digital advertising for audience and listener growth, or driving conversions across Meta, Tiktok, Snapchat and Google.

Vancouver, British Columbia, Canada

Established and led a full-service marketing team, working closely with C-suite leaders to plan team expansion and scale the business.Directed marketing operations, implementing protocols for enhanced scalability, efficiency, and streamlined comms.Developed and executed internal marketing strategies, encompassing social, content, email, digital and physical advertising.Utilized data-driven insights to create actionable tasks within our marketing strategies, maximizing their impact.Acted as the primary marketing liaison for stakeholders, ensuring clear communication to help with the success of campaigns.Implemented data collection and optimization systems, enhancing campaign efficiency and data utilization.Cultivated relationships with press and media partners and secured sponsorships on regional and national levels.

Vancouver, British Columbia, Canada

Developed, presented, and executed international and domestic marketing plans for music releases on Seeking Blue and affiliated labels.Orchestrated marketing initiatives, including affiliate and influencer marketing, digital ads, press campaigns and brand partnerships.Nurtured strong relationships with third-party partners and Digital Service Providers while fostering an actionable marketing network.Sourced, hired, and managed key staff, third-party marketing agencies, and contractors.Produced comprehensive reports on marketing activities, budgets, and campaign performance.Oversaw content and deliverables based on current trends and successful content metrics.

Led a full-service marketing team consisting of social, email, ad buying and design executives.Planned, executed, and monitored campaigns of varying budgets and scope, encompassing content creation, paid advertising and owned channel marketing.Acted as the primary marketing liaison for stakeholders, ensuring clear communication to help with the success of campaigns.Proactively worked to rectify underperforming campaigns by analyzing marketing results, communicating with stakeholders and being nimble in adjustments to create success. Assisted in MRG Live's expansion into new territories by establishing relationships with media and businesses.Collaborated with internal teams and stakeholders to develop collateral for campaigns.Re-developed the company's social media presence using data learnings and trend analysis.

Vancouver, Canada Area

Directed the company's digital strategy, emphasizing channel growth and ROI.Led the company rebrand; including visual refresh, tone and voice strategy and digital platform enhancement.Implemented a creative content process for campaigns and marketing plans for artists.Managed a team of creatives ensuring work was being completed on time, within budget and of the highest quality.Managed key partner relationships with platforms like Spotify, Apple, Amazon, and Google.Developed relationships with partners to increase artist awareness and revenue.

London, United Kingdom

London, United Kingdom

London

London, United Kingdom

Leeds, United Kingdom