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My professional claim to fame (such as it is) was my role in founding MaxPreps, the nation’s largest sports media brand devoted to American high school sports. During that journey, I raised $13MM in funding. Created and sustained all elements of a category-leading national brand including development of brand ethos and identity. In 2007, I sold the business to CBS Corporation for $43MM. I then led integration into CBS Sports Digital. While leading MaxPreps inside CBS, we expanded the audience by 20X - to 15.5MM monthly unique users - and grew revenues by 10X, while keeping staffing flat.I am proud of having conceptualized and executed Touchdowns Against Cancer to benefit St. Jude Children’s Research Hospital to help in the fight against pediatric cancers.After leaving MaxPreps, I founded Firstly, America's First Family Financial Management platform. I conducted target audience research, developed the brand ethos and brand architecture, defined the product vision, and had the opportunity to hire and lead a great team of fintech professionals and launched the product ...all in a short (and frenetic) 13-months.Now, I return to the space I love most: The intersection of business and scholastic sports. I am excited for the journey ahead.
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Member Board Of DirectorsMycoachingtree May 2024 - PresentAustin, Texas, United StatesI am proud to join the Board of Directors of MyCoachingTree along with founders D.W. Rutledge and Phillip Engle. MyCoachingTree helps coaches manage their careers. The service helps coaches with education, networking and an automated job search, and helps school districts with a candidate search service. Using artificial intelligence, MyCoachingTree helps coaches and school districts find their next great opportunity. Founded in 2018, MyCoachingTree.com is a privately held company headquartered in Austin, Texas. -
Member Board Of DirectorsOpening Doors May 2024 - PresentGreater SacramentoOpening Doors stands with immigrants, refugees, and survivors of trafficking as they pursue their right to stability, self-sufficiency, and belonging – building the life they deserve and an even stronger Northern California for everyone. -
Advisory Board MemberScorability Mar 2024 - PresentAustin, Texas, United StatesScorability makes collegiate sports recruiting a more productive and rewarding for everyone involved. College Coaches can use our world-class software to efficiently identify, engage, and recruit the best players for their programs. Student athletes benefit from a more direct recruiting process, avoiding unnecessary effort and wasted money. -
Member Of The Board Of AdvisorsModern Football Technology Jan 2024 - PresentGreater SacramentoModern Football Technology is a data management and analytics company that helps football coaches extract real time insights and value out of game and practice data. Our product's value is realized by providing a substantial competitive advantage in the booth, and on the field, that helps win games. Additionally, Modern Football increases staff productivity by reducing manual data entry and reduces costs. Our customers come from every level of the sport, from the Pros, College and High Schools across the US and Canada. -
PartnerSocial Venture Partners Sacramento Sep 2023 - PresentGreater SacramentoSocial Venture Partners is a philanthropic network, but we do more than give away money. SVP helps those out to do good, do better – bringing together donors, nonprofits and social enterprises so we can make a greater collective impact. -
PrincipalBeal & Associates Dec 2007 - PresentCameron Park, California, United StatesAs the founder of MaxPreps, I had the opportunity to collaborate with leaders throughout the United States, at every level of the high school sports ecosystem for twenty years. High school sports is a vital American institution that helps teach young people important values, like competitiveness, teamwork, sportsmanship and more. When done well, high school sports has a lifelong impact on student-athletes success in school, college and throughout their career.For businesses looking to serve or reach the high school sports space, understanding the opportunities _ and limitations - of the education-based institutions that govern and run high school sports is vital. I help organizations develop sound strategies designed to win at business while concurrently furthering the interests of American High School Sports as an institution designed to serve our nation’s young people. -
President And FounderCbs Maxpreps, Inc. Apr 2007 - May 2020Cameron ParkLed integration of my digital sports media start-up into CBS Sports Digital. Managed staff of fifty employees, hundreds of freelancers, and tens of thousands of content contributors. Consistently grew revenues and audience to become one of America’s top sports media properties. Collaborated across CBS Sports Digital leadership company’s multi-brand sports strategy. Won and maintained CBS Sports Digital’s largest sponsorship for 13-years. Built and sustained dozens of commercial and sports governance partnerships. -
Founder And CeoMaxpreps, Inc. May 2002 - Apr 2007Cameron Park, CaConceptualized and executed successful regional test market for digital high school sports media platform. With that success, raised Series A venture round to expand platform and audience nationwide. Raised Series B venture round to accelerate growth. Successfully out-maneuvered established competitors to dominate category. Purposefully positioned company for liquidity event. Sold the business to CBS Corporation.
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Founder And CeoWaveshift, Inc. Jan 1993 - May 2002Cameron ParkLaunched company to assist traditional media companies transition from traditional mediums to digital. Clients included major US newspaper chains, and radio networks. Early adopter of Software as a Service model, enabling rapid application delivery to clients. Raised $5MM in angel and strategic funding (from McClatchy and Gannett). Conducted two corporate acquisitions. Ultimately, sold assets to McClatchy to reposition the business to launch MaxPreps.
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Vice President Of Sales And MarketingComputer Distributing Company Apr 1989 - Dec 1992Led 100-person team for multi-location regional computer and peripheral retailer. Developed and implemented employee retention plan to reduce high turnover. Responsible for all revenue lines, and employee compensation, advertising, and marketing budgets.
Andy Beal Skills
Andy Beal Education Details
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Political Science -
Political Science And Government
Frequently Asked Questions about Andy Beal
What company does Andy Beal work for?
Andy Beal works for Mycoachingtree
What is Andy Beal's role at the current company?
Andy Beal's current role is Principal at Beal & Associates.
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What is Andy Beal's direct phone number?
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What schools did Andy Beal attend?
Andy Beal attended California State University-Northridge, California State University-Sacramento.
What skills is Andy Beal known for?
Andy Beal has skills like Sales, Business Planning, Digital Media, Online Advertising, New Media, Sports, Sports Marketing, Advertising, Marketing Strategy, Public Relations, Marketing, Strategic Partnerships.
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