•Possess in-depth knowledge of all advertised programs, media kit tools, and products.•Stay up-to-date with ATF laws and regulations as well as social platform restrictions.•Upsell customers and recommend add-on items to enhance their visual presence.•Develop strategic relationships with current and future affiliates.•Establish and cultivate business relationships with key decision-makers in the Firearms Industry.•Identify, monitor, and provide timely and accurate forecasts of sales and promotion opportunities.•Perform cross-training and other duties as required.•Monitor and manage the business unit's budget.•Manage Trade Show Team - Shot Show, IWA , NRA, LE Shows (2023 - total 28 show and counting)•Attend trade shows and range events to represent the company.•Identify, monitor, and develop training schools and PA Academy.•Monitor and increase affiliate sales by working closely with partners.•Oversee and approve affiliate transactions for correct commissions.•Manage the promotion item list with the Merchandising Department.•Lead the Optics Division and Technology Teams to create free item options on Primary Arms Optics products.•Coordinate and lead communications with Partnership Marketing related to product launches.•Recruit and onboard new affiliates, YouTubers, sponsor shooters, podcasters, brand ambassadors, and training schools to expand the company's reach.•Review and authorize monthly AvantLink invoices for payment.•Provide monthly analysis and performance metrics, as well as business unit KPIs to the management team.•Manage the social media platform calendar, content creation, and program development to increase brand awareness and engagement.•Manage and coordinate overall company shooting team

•Supporting role for Sales Manager on manage, coach, and develop the Sales Team.•Instruct new hire employees including strategic planning and implementing learning schedule •New hire learning strategy include understanding the use of Epicor, responding to incoming phone calls, website inquires, direct customer emails, dealer inquires, warranty, questions, and feedback.•Development of new leads, distributing new leads to team members.•Instruct new hire employees from A to Z including development of customer relations, sales activity.•Provide detail sales analysis, marketing analysis for top management team.•Compile customer feedback, sales analysis to Product Development Team for improvement on existing products, new product development.•Successfully increased the LE/Military Department sales in the recent years.•Managed, coach, and develop the customer service team.•Developed and updated the customer service Standard Operating Procedure platform•Instruct new hire employees how to respond to incoming phone calls, website inquires, directcustomer emails, dealer inquires, warranty, questions, and feedback.

•LE/Military Sales Manager - Special Program Expansions including special purchasing program for veteran, active LE/Military individuals and also department partnership•Trade Show Management/Development - Shot Show, IWA (Germany), NRA (National Rifle Association), NPRC (National Patrol Rifle Conference), OTOA (Ohio Tactical Officer Association)•Senior Sales - Dealer Expansion, promote product with extensive products and firearm knowledge •Marketing - Understanding the trend in the market, consumer needs and expansion of utilizing social media, advertisement to promote in marketing. •Customer service - Warranty support with complete customer service satisfaction•Import/Export- Extensive knowledge working with forwarder and understanding the DOS, DOC license requirement for certain product commodity.•Product Development - Understanding the trends of firearms industry and the need of products by consumers everyday use. Working with engineers for product testing and refine development before production. •Operations - Understanding the picking/packing flow of operation. Enhance efficiency of overall warehouse operation. •Surpassed $2 Million in annual revenue for the year of 2016 by managing 300+ domestic and international accounts.•Obtain new business through large OEM, Government, Law Enforcement, and Military clientele. •Develop and promote new business with international clients in South Africa, Europe, North and South America. •Attend domestic trade shows/conventions with sales and product development team to assist in marketing, customer feedback, and product development.•Create strategic sales analysis for new, current, and discontinued products based on revenue, repeat sales orders, and customer reviews.•Collaborate heavily with the marketing team to develop product videos, magazine ads, web and catalog design.

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