Andy Cormack Email & Phone Number

Continuing my Career in OOH marketing delivering effective campaigns to Local advertisers.

Using Market knowledge picked up over the years I now work for the Worlds Biggest Outdoor Marketing Company operating in 62 countries across the globe. Out Of Home advertising is a fantastic media to be involed with at the moment. Being one of the oldest forms of advertising it has seen significant growth over the last few years due to the technology that is now available such as digital displays and QR codes helped by the changing lifestyles we live. It is a fact that we spend far more time 'Out of Home' now than we did ten years ago some 33% this is due to a range of factors, people working later, children no longer walk to school or extra curricular activities. When you take all that in to consideration, and then look at the way in which people now search for businesses or events its mostly done through the internert and usuallly from a smart phone. Thats where our street furnitutre helps drive people to search for specific companies or events, use QR codes or NFC (Near feild communication) and really working hand in hand with the online community. 96% of the top 100 advertisers in the UK use OOH, the reason being it works. Its a great way to create brand awareness, push time sensitive campaigns such as Festivals or Theatre shows, Sales and it is far more cost effective than most people percieve it to be. Having your company displayed alongside the likes of Apple, Asda and the RBS to name a few gives your business real credibilityand prestige. Thats why more and more Local Business are turning to OOH as other Traditional forms of local media such as Radio and Press continue to decline.

Major Accounts, dealing with high spenders looking to renew and increase their business spend by using the full product portfolio to build a bespoke package to suit their needs. Using ROI, call counter and ionline stats to firstly justify their previous campaign but also to showcase how an improved level of campaign would affect their enquiries and ultimately their business.

Start up Business importing Natural Hair Care Products from Australia. A brand that enjoys a great success up and down the East Coast of Australia for its non abrasive, paraban free, soluable silicon based products. Unfortunately the exchange rate and a few local hair dressers doing moonlight flits brought this to an early end.

Edinburgh

New business only. Finding new clients for advertising in The BT Phone book to begin with, as the times moved on we had extended our reach to Websites and Google Adwords. A highly motivated job, which involved very good time management, being able to build instant repport, having a great 'elevator pitch' and being used to hearing the word 'no' with out it discouraging you.

Hnd, Civil Engineering, 11/13 Modules Completed

I decided this was not the career path for me, and decided to go travelling to Australia where I lived for almost 2 years doing various.

Highers, English & Graphic Communication

Activities and Societies: Football Team, Rugby Team, Basketball Team and Athletics