o Direct to Consumer Origination strategy built out from first principles.o Distribution across aggregators, performance marketing and existing customers.o Analytics led targeting and conversion funnel optimisationo Pricing, profitability and commercial strategy

Owner of the Vanquis acquisition distribution strategy. Responsible for delivering the new customer budget, tens of millions of annual spend, across all origination channels. Leader of a team of 15+ analysts, technical specialists and performance managers to grow, diversify and optimise acquisition marketing and the digital customer experience. Continued to evolve and advance growth strategy to proactively meet competitor and regulatory challenges. Originator of the strategy to increase… Show more Owner of the Vanquis acquisition distribution strategy. Responsible for delivering the new customer budget, tens of millions of annual spend, across all origination channels. Leader of a team of 15+ analysts, technical specialists and performance managers to grow, diversify and optimise acquisition marketing and the digital customer experience. Continued to evolve and advance growth strategy to proactively meet competitor and regulatory challenges. Originator of the strategy to increase price comparison origination channel volume from 20k customers per year to >250k. Gaining significant market share to become largest near-prime issuer in the UK. Show less