Andy Farley Email & Phone Number

Liverpool, Gb

London Area, United Kingdom

Variety of short-term contracts

Copenhagen Area, Capital Region, Denmark | Home

• Used Design Thinking rigour including research, UX & UI design, prototype creation, user testing and development implementation.• Led the Booking flow, which took over $7M per hour, managing a multidisciplinary team• Designed Maersk’s first AI powered form.• Collaborated in the development and testing of the Maersk Design System in Figma• I designed 3 of the 14 major site touchpoints for the site. The average NPR score for the site is 6.58, my designs are 8.3.• Overhauled the Shipping Instructions journey, the most complex on the site• Created the Customer Allocation Tool internal portal, which manages how many containers each customer has per contract.• Created the Customs Manifest internal portal to manage the customs inspections at each port for every shipment.• Created the Sustainable Procurement internal portal to manage the suppliers to Maersk.• Created a vision for the Berthing Tool, which helps schedule dock and port facilities for vessels.• Interviewed job candidates, with every person I selected going on to a successful career in Maersk.

Solihull

I was the dedicated UX for npower Business Solutions: a £3.6B turnover part of the RWE group, ranked 2nd energy solutions provider out of the big 6. My work fell mainly into three areas: UX consultant for RUMM• Designed an extremely complex industrial energy management system that uses a drag-and-drop interface and physical affordances to enable users of any skill-level to visualise their energy usage against many axes• RUMM was a greenfield site for UX, so I implemented Designs Thinking and created recommendations to move to an Agile methodology • Created and ran stakeholder and user research• Created and iteratively tested an interactive Axure prototype, and guided it to build• Presented to the nBS and RUMM boards Product Owner • Created front-ends for Salesforce internal systems.• Product Owner for internal LMS sites for HR.• Product Owner for www.nbsemq.com (no longer up), a training site for energy managers.• Ran the procurement process to find a build agency, choosing Nomensa in Bristol• Designed the UX• Worked with the agency to build the site • Produced promotional material including the video belowUX for nBS • Created a roadmap to address a backlog of UX tasks Creating 22 page designs following existing branding. Taking requirements from senior stakeholders, white-boarding solutions, iterating through quick sketches and wireframes to build consensus and working with Visual Designers & Devs to create the finished pages• Designed totally new pages for their upcoming CMS refresh via a similar process but with influence on the upcoming brand and how it should appear on desktop, tablet and mobile • Created an IA to impose an overall strategy on the site. Interviewed business leads, created stalking horse partial IA’s, rand card-sorting exercises, testing with customers using Treejack, collated a finished IA and presented the results to the nBS board, then briefed the build team

Manchester.

I was the point-man for a digital transformation project for Co-Op Insurance in Manchester. Here I have been: • Working with the team to create a vision the Co-Op can use up to 2020• Using research and inspiration to create an environment where we could have progressive and creative brainstorming sessions, then running those to create a vision • Defining touch-points and pages given the potential 2020 landscape of 24x7 mobile video, AI responses and the internet of things • Sketched, wireframed and prototyped ideas to be tested with customer champions then iterated to a reasonable point • Guided the transformation to ensure a user-centric, rather than technology-led implementation of their new systems

Macclesfield

Zuto are the largest car finance company in the UK, the 23rd fastest growing digital company in Europe and number 30 in the Sunday Times Tech Track 100. They had the personnel in place for a UX section – SEO, data analysts, visual designers etc. but no one to take the lead and structure the department, so they brought me in to create the function.• I created a UX methodology for the company • Defined my own role and the role of UX within the company to have sufficient reporting, influence and resources to make a difference • Created and ran a loose UX team (in that they also reported to other teams) of Visual Designers, SEO & Analytics • Moved from a waterfall to an agile environment - this was not driven by me but my department was one of the forerunners and I was responsible for creating a way of working within the structure• Ran workshops and sketched to define projects and pages • Created paper and lo-fi Axure prototypes to quickly demonstrate ideas • Ran structured and guerrilla user and stakeholder testing, creating a fast-feedback loop • A/B and MVT tested using a variety of tools, mainly Google Analytics and Optimizely • Deep-diving into the business practices to define how to support the existing underwriting, sales and payout processes • Using personas and demographic weightings to define and prioritise user needs • Produced a 27% click to application uplift on some projects

Cheshire

I created Digital Strategies and seminars, in which I was the keynote speaker. A Digital Strategy for Brookson on-line accountants • Gamified their business model to demonstrate value to prospects in an interesting, instinctive manner• Performed qualitative analysis on the users’ needs via interview and questionnaire • Interviewed from board level down to get under the skin of the business • Presented a shared vision back Developed a CRO package and ran seminars to clients • Created an aligned service from the company’s expertise• Created compelling seminars to educate the audience around CRO• Was the main presenter at various seminars

Designed the Jaguar Land Rover (JLR) Intranet in SharePoint 2012• Designed a multi-language portal to serve 20,000 users around the world• Defined an experience that was would become central to the employees working day • Ran stakeholder workshops to define a shared vision of the project – this was challenging as the stakeholders would change constantly and we had to re-persuade them of the value of what we were doing each time • Designed a successful, innovative solution that met all the stakeholder requirements while being implementable within JLRs infrastructure and resource constraints • Created a framework for delivery to ensure the project could be implemented in the staged-waterfall methodology required • Tested to ensure as small a feedback-loop with the client groups as possible Created a digital strategy for Great Places, an £850M turnover Housing Association, which they are currently following • Advantageously positioned the organisation for the next 5 years• Defined a programme of work to implement • Defined the business aims with the stakeholders • Talked to their involved residents to find out what the customers needed• Placed the organisation in a technological context and predicted how that context will change• Visualised the resulting strategy and communicated this to the board, stakeholders and involved residents Designed the United Utilities Logged-in area • Conducted internal and external User Testing via interview, card sorting, guerrilla testing & Axure prototypes • Designed the updated area to reduce user frustration and drop-out and to work cross-device • Worked with the in-house and out-sourced teams to amend the section structure• Specified and wireframed the solution to work responsively

I went into JPMorgan INVEST to create their web estate. In 2008 it underwent an MBO and I was made Head of Technology, where I was responsible for all technical aspects of the business: business processes, fixed and mobile telephony, soft and hardware purchase and maintenanceRan the programme to create the corporate infrastructure• Conducted the vendor selection process• Infrastructure implementation• Designed and implemented business processes Responsible for outsourced support via an ITIL managed helpdesk • Managed service support• Telephony support• Mobile support

Liverpool

Created the web estate for JPMorgan INVEST before they became Wealth at Work• Investigated the Finance and Pension market • Created an open-ended web solution that can be used to create turn-key micro-sites for customers quickly and easily, allowing customers employees to have a reference point for all their pension and investment information • Created micro-sites for corporate clients such as British Telecomm, British Petroleum and Marks & Spencer

Liverpool, United Kingdom

Designed and specified sites for many clients• Designed the Toyota Europe platform• Created the Lexus Company Car section • Created several sites for the launch of the Toyota Aygo• Redesigned the Atkins Global site• Designed The Big Lottery Fund site• Designed the Breckland Council site • many moreDeveloped many skills• UX• Solution Design• Stakeholder management • Information Architecture• Usability• User Testing• HTML• CSS• JavaScript

• Started as a developer/designer, giving me a great grounding in Design via HTML, CSS, JavaScript and insight into the best way to design sites to be developed efficiently • Moved to tech lead • Became head of the maintenance section supporting blue-chip clients• Tech Lead on projects including Toyota, Volkswagen, various Government Key-Stage (education) sites, United Utilities

• Helped students learn internet technologies • Wrote various internet and CGI projects• Worked in a UNIX environment

Post Grad, Computer Software Engineering

Activities and Societies: Expeditions officer, Liverpool Uni sub-aqua club.

Bachelor Of Science - Bs, Computer Systems Analysis, 2.0

Bachelor Of Science - Bs, Electrical, Electronics And Communications Engineering, 2.0