Andy Gray Email & Phone Number

Falmouth, Massachusetts, United States

Greater New York City Area

• Grew followers by 500% during 18 months by developing a social media strategy to drive awareness and engagement including messaging, visual ethos, and creating a content calendar.
• Increased digital traffic by 80% YoY by strategically writing, managing, and producing branded stories that resonated with the audience.
• Developed and oversaw content strategy across multiple platforms including paid digital, social, email,and influencer marketing programs.
• Built an influencer program of 70+ content creators and worked with them to sharpen their content to drive brand awareness for campaigns and promotions.
• Increased email and SMS open rate by 2,400 bps YoY by partnering with Lifecycle Marketing Team to create a strategic copywriting plan.
• Served as a main copywriter, responsible for all email, website copy, digital ads, and more.

New York, New York

• Increased traffic 40% YoY by incorporating new features including video reports, interviews, infographics, and creating a communication strategy focused on increasing engagement.
• Effectively reached 250K global employees via the firmwide intranet which included managing editorial calendar, content strategy, writing and editing content distributed.
• Uncovered fascinating human-interest stories about company employees and wrote resonating stories which were released via the company newsletter.
• Worked cross-functionally with multiple lines of business to promote new initiatives, showcase new products, and answer questions about existing programs.

Greater New York City Area

- Wrote Hot Clicks, a column that highlighted trending sports and pop culture items of the day which averaged over 100,000 unique users and became SI’s fastest-growing social media account.- Originated and oversaw the @si_vault twitter feed, built a fan base of 133,000+ followers by leveraging SI’s photo archive, and then launched the SI Photo Blog.

• Managed website, posted relevant stories and helped lead management-based seminars between readers and authors
• Served as primary contact for Letters to the Editor and cartoon section.
• Developed original story ideas for publication; assisted in research, art, production and other aspects of stories.

M.S, Journalism

B.A, English