• Grew followers by 500% during 18 months by developing a social media strategy to drive awareness and engagement including messaging, visual ethos, and creating a content calendar.• Increased digital traffic by 80% YoY by strategically writing, managing, and producing branded stories that resonated with the audience.• Developed and oversaw content strategy across multiple platforms including paid digital, social, email,and influencer marketing programs. • Built an influencer program of 70+ content creators and worked with them to sharpen their content to drive brand awareness for campaigns and promotions.• Increased email and SMS open rate by 2,400 bps YoY by partnering with Lifecycle Marketing Team to create a strategic copywriting plan. • Served as a main copywriter, responsible for all email, website copy, digital ads, and more.• Led the rollout of the Ambassador Campaign and official Facebook Members Group.• Devised and executed strategy for fitness and lifestyle content, making sure it’s consistent with brand standards. Tracked and analyzed KPIs to maximize performance.

• Increased traffic 40% YoY by incorporating new features including video reports, interviews, infographics, and creating a communication strategy focused on increasing engagement.• Effectively reached 250K global employees via the firmwide intranet which included managing editorial calendar, content strategy, writing and editing content distributed. • Uncovered fascinating human-interest stories about company employees and wrote resonating stories which were released via the company newsletter. • Worked cross-functionally with multiple lines of business to promote new initiatives, showcase new products, and answer questions about existing programs.

- Wrote Hot Clicks, a column that highlighted trending sports and pop culture items of the day which averaged over 100,000 unique users and became SI’s fastest-growing social media account.- Originated and oversaw the @si_vault twitter feed, built a fan base of 133,000+ followers by leveraging SI’s photo archive, and then launched the SI Photo Blog (siphotos.tumblr.com) which grew to 80,000+ followers.- Increased SI’s lifestyle section traffic to 1.5 million unique users and 20 million page views per month by showcasing the brand voice strategy.- Managed SI Swimsuit’s complete digital coverage including day-to-day editorial campaign strategy, social media planning and execution, influencer relations, ad-sponsored projects, experiential events, and more. - Created and managed SI’s tentpole projects including the Fashionable 50, Twitter 100, and SI Swimsuit cover reveal. Worked with the advertising team to leverage ideas into sponsored content packages.- Oversaw the launch of the SI Vault, Sports Illustrated’s complete online archive, from concept to launch, and led a team of programmers, designers, writers, and publicists throughout the buildout. - Managed operations and editorial content for SI.com’s On Campus section from 2005 to 2008 and assigned stories, video features, photo galleries, and other projects to a staff of 95 writers.

• Managed website, posted relevant stories and helped lead management-based seminars between readers and authors• Served as primary contact for Letters to the Editor and cartoon section. • Developed original story ideas for publication; assisted in research, art, production and other aspects of stories.