Andy Greenway Email & Phone Number

London, England, GB

London, England, United Kingdom

• Led strategic partnerships with global brands, driving $1m+ in consultancy business through customized eCommerce projects.
• Delivered workshops focused on data-driven planning, opportunity identification, and digital commerce strategy development.
• Successfully introduced new organizational capabilities and fostered continuous improvement within the team.
• Partnered with media and activation teams to deliver data-driven eCommerce solutions, leveraging Amazon Marketing Cloud (AMC) and digital shelf optimization.
• Led a multi-functional team, developing skills and capabilities aligned with client-specific digital commerce needs.Key Achievements
• Built a culture of innovation, enabling cross-functional teams to excel in agile environments.

Helping brands stay ahead of the changing landscape - Identify and evaluate opportunities for growth to prioritize brands investments- Inform on business planning with a data-driven analysis of your competitive position.- Determine the capabilities needed and how to embed them into organizations.- Build future scenarios and action plans to win in the next.

Kings Hill

• Developing and delivering plans to grow EMEA online growth
• Enhancing capability of Ecommerce leaders in the EMEA region; simplifying and defining clear goals and ways to win.
• Supported the growth of EMEA eCommerce sales to 15% of total business, at over $300m in revenue.
• Managed Amazon EU7, growing sales and gross profit through enhanced visibility and brand awareness.
• Developed regional performance standards across multiple KPIs, ensuring consistent eCommerce excellence across 34 retailers in 15 markets.
• Established a Go-to-Market strategy, aligning sales and marketing teams to achieve omni-channel and pure-play retail success.

Maidstone, Kent, United Kingdom

• Setting the UK eCommerce strategy and direction to win in eCommerce.
• Established relationships with all retailer teams, both Pure play and Omni-channel retailers.
• Focus on core GTM principles to ensure best practice is achieved and the consumers get the best brand experience.
• Develop capability development plan for the UK business to upskill all team members, including category, supply chain & marketing.
• Run research projects to understand core consumer needs in the online environment
• Run retailer hackathons to gain knowledge into what drives the retailers websites and to optimise content for best performance. Key Achievements

Kings Hill

• Customer Management: Led strategic account management across KC’s largest accounts (Tesco, Asda, Morrisons & Amazon) for 6 years, focusing on collaborative growth strategies that delivered value for both the retailer.
• Joint Business Planning: Developed comprehensive, full-year JBPs, integrating category management principles and tailoring plans to meet unique retailer goals. Oversaw annual negotiations to align both commercial and.
• Cross-Functional Leadership: Directed a multi-functional team (Marketing, Category, Supply Chain) to drive execution for major events (Baby Event, Back to School, Cleaning Event), achieving seamless implementation and.
• Financial Management and P&L Ownership: Delivered forecasting and performance models, optimizing P&L impact through data-driven adjustments to trade and promotion spend. Delivered on volume, Net Sales, and GP targets.
• Market Leadership in Key Categories: Achieved the #1 brand position for Huggies Baby Wipes in Tesco, surpassing Pampers and solidifying brand leadership within a highly competitive segment
• Strategic Range Expansion: Led the implementation of Child Care ranging principles across Asda's estate, resulting in a 9% lift in Like-for-Like sales, demonstrating the impact of tailored product display on category.

Argos & DIY Sector (Homebase, Robert Dyas, B&Q and Screwfix) Account ManagerFull P&L responsibility across 8 different product categories Full range planning and promotional implementationNew product launches - New Account Setups