This tailor-made role involved day-to-day public relations and promotional work on Renaissance PR’s stable of clients across Europe and North America spanning major AAA publishers to independent developers on all active gaming platforms (Xbox, PlayStation, Nintendo Switch, PC, Mobile). This agile role involved many different elements across the marketing and public relations spectrum including regular reporting on content creator and traditional media activity, personal and wider pitching, copywriting, press release distribution, paid partnership organisation, event management and more.During my time at the company I led on the following clients and titles: • Curve Digital (Hotshot Racing, Autonauts and Human: Fall Flat)• Tencent (Bloodstained: Ritual of the Night, EVE Echoes)• Daedalic (Unrailed, Barotrauma, The Lord of the Rings - Gollum)In addition to day-to-day client management, I also had a big part in new client outreach at Renaissance including producing go-to-market PR decks and meeting prospective clients prior to them committing to campaign spending. I also devised Renaissance’s content creator overarching campaign strategy including devising KPI methodology, best outreach strategies, and tracking solutions.

Lead European agency contact for NCSOFT and ArenaNet covering for a colleague during his sabbatical.This role involved regular weekly meetings with in-house PR leads, orchestrating digital events/hands-on sessions, managing English, French and German agencies to ensure their territory needs are met and regular, detailed reporting on the status of PR coverage across the EMEA territories.

Managed public relations, business development, marketing, and internal and external communication at growing independent studio Freejam Games. My primary role at the studio focused on spearheading promotional strategies for their free-to-play user-generated content game, Robocraft and its regular 8-week update cycle. This involved working closely with all company stakeholders across art, programming, and leadership teams to create overarching branding themes and accentuate each update’s key USP to get existing users excited while also amplifying new user acquisition through on-platform promotional opportunities via our primary distribution mechanism, Steam. During my day-to-day at the studio, I also managed a three-person communications team dedicated to community management, content creator outreach, and customer support. This involved organising workloads, anticipating pressure points, and ensuring individual career growth.All event participation (E3 2017, EGX Rezzed 2016, Gamescom 2018, E3 2018, PAX South 2018) was led and executed by me including briefing documentation, booth management, media and content creator booking, appointment design and spokesperson handling.My crowning achievement at Freejam was leading the go-to-market planning, communication, and execution on the studio’s first console title, Robocraft Infinity. This was the first independently made game to be launched on Microsoft’s industry-changing subscription service, Games Pass. Despite being made by a small team within the studio, Robocraft Infinity was a massive success and involved lots of detailed planning with external partners to maximise marketplace penetration on a limited budget.

Responsible for monitoring and implementation of all ArenaNet (subsidiary of NCSOFT) PR campaigns and activity in EMEA region.I worked as part of the award-winning NCSOFT Brighton publishing team in launching the acclaimed expansion, Guild Wars 2: Heart of Thorns. This task involved budgeting and managing large-scale media events from initial pitch to execution, instructing multiple PR agencies across EMEA and orchestrating elaborate and affective multi-faceted announcement strategies in unison with ArenaNet LLC.

Part of the award-winning EU PR team for one of the biggest MMO publishers on the planet. My duties included the following:• Feed into promotional activities for NCSOFT products across EMEA (Europe, Middle East, Asia) regions.• Daily reporting of media coverage regarding all NCSOFT products across all EMEA.• Managed workload of third party agencies to help ensure needs of all media (interview opportunities, review code and preview slots) were met in a timely fashion.• Devised public statements for use on official product websites including press releases, review guides and more.• Represented NCSOFT at industry and public-facing events, including Eurogamer Expo 2014 (attended by over 75,000 people). • Wrote and designed easy-to-grasp event briefing documents for internal use.• Worked closely with prominent voices on established and emerging media channels such YouTube, Twitch and Patreon on a one-to-one basis to secure sustained product coverage.• Organised and staffed official support address for the launch of our multi-million-dollar MMORPG, WildStar. This involved answering hundreds of different queries from media across EMEA including account issues, hardware problems and troubleshooting solutions with input from development and tech support teams.

Tasked with producing editorial for GamerZines.com and overseeing the monthly digital magazine, FirstLook. In addition to these duties, I also maintain the product database at PreOrder-IQ.com.

Editor of the digital publication PCGZine and MMOZine. Also produced a litany of different paid for supplements focusing on big game releases e.g Mass Effect 3, Saints Row: The Third, and many others.

Part of HMV Gunwharf Quays' award-winning games team. This position involved serving customers, organising a busy department and showcasing high-ticket items to potential buyers.

One of a five-man team tasked to keep the database up to date for HMV's social network initiative getcloser.com. The project was closed in 2009.