Andy Gutteridge Email & Phone Number

Crayford, England, United Kingdom

St. Albans, England, United Kingdom

Promoted to the role during the first wave of the Covid-19 pandemic, responsible for overseeing the smooth running of the business in ‘unprecedented times’ and managing the expectations and well-being of a hybrid workforce. Overseeing the strategic planning and return to ‘normal’ trading conditions (following the easing of restrictions) and leading the ‘business development’ and ‘change management’ associated with the Group’s transition to an Agile organisation. Leading and developing a team of 25 (15 direct reports, 10 indirect reports) across four Business Units to include marketing, business development and delivering on key (local and group) Balanced Scorecard objectives.• Customer Service automation and warehouse management system introduction and implementation• Establishment and recruitment of a dedicated Collaboration at Work business unit within the UK organisation• Winning the 2023 Stationery Awards ‘Sustainable Stationery Product of the Year’ - edding 24 EcoLine Highlighter• Reviewing, recommending, and implementing opportunities to grow the business• Overseeing, setting and controlling annual financial budgets, including measurement and return on investment• Analysing sales reports and delivering to the Business Unit Owners and senior management strategic planning and forecasting for the subsidiary’s annual budget, quarterly reporting, and long-term Balanced Scorecard targets• Overseeing and developing the marketing, sales, and customer service teams to be efficient, effective, and empowered members of the team• Recommending people structures and co-ordinating recruitment to generate efficiencies across the business• Reviewing and enhancing current processes and implementing new ways of working within marketing• Participation in a variety of International Tribes and Squads across all Business Units• Driving cultural change throughout the business

St Albans, United Kingdom

Role created as part of the Managing Director succession planning process, to enable greater interaction with sales alongside my marketing responsibilities and to enhance leadership and coaching skills to further develop critical commercial business knowledge and understanding. Instrumental in the development of strategies and business plans, assigning key accountabilities, actions and attending customer meetings.• Winning the 2018 Stationery Awards ‘Art & Craft Product of the Year’ - edding Colour Happy Box• Introduced several reporting processes to improve key account management transparency and to support decision making processes• Tracking, monitoring, and reporting of the Balanced Scorecard 2020 – internally and to Senior Management• Regular meetings with and shadowing of the Managing Director, to review all areas of the business and influence operational decisions• Compilation of budgets and quarterly reports/forecasts and developing new business• Re-structuring the marketing department to have a greater customer-centric approach and key alignment to critical industries• Regular lead in sales and marketing meetings, planning and support in execution• Responsible for pricing, terms & conditions, and maintenance of (local) margin• Assigned a mentor and leadership coach to assist in personal development

St Albans, United Kingdom

In a business-critical role, responsible for all the regional planning, implementation, and management of marketing campaigns; designed to make a substantial contribution to the UK subsidiary and edding Group growth strategies by developing a marketing team to implement strategy and delivering on key Balanced Scorecard objectives.• Shortlisted for the 31st Arts & Business Cultural Branding Award• Winning the 31st Lloyd’s Arts & Business Innovation Prize• Design, manage and co-ordinate an effective multi-channel, annual marketing strategy across three commercial and consumer brands: edding, Legamaster and UHU• Co-ordinating UK product launches and marketing campaigns in line with International Brand Management guidelines and utilising marketing assets from Trade Marketing International and Strategic Marketing• Overseeing, setting and controlling annual financial marketing budgets, including measurement and return on investment• Sourcing and production of local packaging solutions, POS solutions and other marketing collateral• Carrying out effective project-based research and intelligence into competitor brands and products • Establishing and implementing UK social media campaigns and policies via Facebook, Twitter and Instagram

London, United Kingdom

Reporting to the Retail Director; managing a team of six ensuring the smooth running of a busy retail purchasing and stock control environment across three retail outlets.Duties:• Managing and controlling order placement timing, supply/demand alignment and monitoring supplier performance• Projecting stock and re-order levels and quantities• Sourcing new manufacturers, brands, and products on an on-going basis – including a bi-annual buying trip to Paperworld, Germany • Developing relationships with suppliers, distributors, and manufacturers• Negotiating cost prices, calculating margins, and implementing promotional campaigns with suppliers, sales representatives, and marketing departments• Delegating projects and tasks to purchasing assistants – including managing the warehouse and warehouse manager• Implementing annual price changes on over 20,00 product lines within Progress and at the POS• Organising the annual stock take and valuation for all three retail outlets• Providing sales analysis and purchasing reports including presenting the annual Retail Purchasing Report to the Board of Directors

London, United Kingdom

Working within a Customer Care Team of six in a fast-paced call centre environment, with specific responsibilities for the upkeep of the database, web orders and overseas exports.

London, United Kingdom

Direct sales for London’s premier Art and Design retail outlet.

London, United Kingdom

Freelance model maker working in teams on prestigious new London developments for both architectural and interior design agencies.

Bachelor Of Arts - Ba, Art History & Fine Art, 2:1

A joint honours degree course consisting of a broad theoretical art history programme accompanied with an open structured studio-based.

Higher National Diploma, Art And Design

A Higher National Diploma in Foundation Studies, Art and Design

Gcse & A Level

3 A Levels – Art & Design (A), Geography (A), Biology (D) 9 GCSE – All grades: A – C (including English, Maths & French)