Copywriter, Creative Director, Marketing Strategy
Memphis, Tennessee, United States
Involved in all aspects of marketing Graceland properties including the iconic Mansion, and the new, 200,000 square foot entertainment complex - Elvis Presley's Memphis. Part of the team that launched Graceland Live, a live concert series that take place in The Soundstage and the Guest House Theater. Developed and executed marketing, media and creative plans around each concert / show, as well as served as on-the-ground liaison for touring acts and point person for post-show accounting settlement. Additionally, involved in planning and execution of the new 100,000 square foot Graceland Exhibition and Food Hall.Worked in association with the 400-room hotel, The Guest House at Graceland - to monetize the entire property with one-off and ongoing events. Helped plan, execute and market a full, year-round schedule of events, concerts, traveling museum exhibits, themed weekends and festivals catering to both Elvis fans and general consumers. Developed messaging, copy, design, as well as editing video for these events.Also, within scope of responsibilities were Budget Planning / Adherence, Social Media Planning & Deployment / Creative Execution, Traditional and Digital Media planning, Audience Research / Data Analysis, TV and Video Production and Oversight, Public Relations Writing and brand wide Creative Concepting / Copywriting / Art Direction. (Not to mention fried peanut butter and banana sandwich taster.)COVID-19 Pandemic ended EPE tenure.