Andy Hartos Email & Phone Number

Minneapolis, Minnesota, United States

Lead a team focused on improving the digital experiences for some of the largest and most well known brands in the world through UX strategies, quantitative analytics, and experimentation. Our work generates meaningful and lasting impacts to conversion rates, customer lifetime value, and efficiency of media spend.

Minneapolis, Minnesota, United States

Minneapolis, Minnesota

Greater Minneapolis-St. Paul Area

Responsibilities:-Responsible for guiding all aspects of the E-commerce business for a defined category including business planning, promotional and product launch campaigns, content strategy and development, web analytics, and design principles.-Analyze online customer behavior to optimize all facets of the purchase funnel in order to deliver on Revenue.

Greater Minneapolis-St. Paul Area

- Monitored key competitor actions both in-store and online in order to track and report critical updates to leadership.- Leveraged third party pricing and assortment data (Brandview, Boomerang, Google) to develop meaningful insights and provide recommendations to the merchant organization.

Greater Minneapolis-St. Paul Area

- Led a team supporting a $1.7B business unit to maximize sales and improve guest experience through reducing out-of-stocks.- Achieved $40M sales increase by deploying department resources against rapidly growing categories and executing on multi-faceted promotional plans.- Overhauled secondary/promotional space process to improve execution and business.

- Owned P&L of business unit in Sporting Goods division that drove $200M+ in annual sales. - Delivered successive years of +$5M in profitable sales growth through strategic planning of assortment architecture, pricing, merchandising, and promotions. - Negotiated with vendors to secure low costs and vendor income in order to maximize profitability..

- Served as internal consultant to buyers in Healthcare, Beauty and Commodities areas by providing sales driving recommendations achieved through assortment and merchandising changes.- Leveraged internal POS and Neilsen share data to identify category and market level opportunities, then developed strategies to capitalize on lost sales dollars and enhance.

- Managed inventory planning and allocation across multiple categories in Electronics division.- Partnered with buyer to ensure appropriate inventory support for key promotions and other sales driving initiatives. - Drove margin improvements through supply chain optimization.