Andy Heath Email & Phone Number

Millburn, Nj, Us

New York

Clients include: Unilever (cross-category, Global & US), Mazda, Booking.com•Building Purpose-led Brands: partnering with brands to define and express their purpose in ever evolving ways e.g. leading Dove through its evolution of Real Beauty platform•Crafting Holistic Communication Strategies: holistic, audience-first communication strategies that put consumer behavior & culture first, while delivering brand objectives/growth.•Articulating “End to End” Brand Experiences: clearly expressing how strategies are experienced by audiences through the lens of culture, communities and commerce, with specific roles for Paid, Owned, Earned & Commerce Channels, Platforms and Partnerships.•Insight Mining & Storytelling: leveraging our data platform (Choreograph) and custom research to distinguish true insights from data points and forming them into compelling storylines to support strategy development•Clarifying Outcomes: ensuring clear and ongoing measurement is established across the strategy with clear understanding of how they are contributing to objectives•Evolving Strategy Product & Process: enhancing agency’s strategic process through creation of new data driven tools, audits and workshops•Actioning Agility: building systemized approaches that allow brands to respond with agility to relevant signals (cultural, behavioral, category etc.) to drive better outcomes•Inspiring Thought Leadership: authoring POV’s, disruption roadmaps and ensuring activation of media opportunities throughout go to market plans•Fostering Creativity: Founding member of Mindshare’s “creative council”, a governing body for championing creative use of media across the agency.•Mentoring: Young Lions Judge & mentor, keynote speaker at Parson’s School of Design.

150 East 42Nd Street, New York, Ny 10017

Strategic Leadership of all clients in Boston and Atlanta offices, managing internal planning teams and senior client relationships; led development of global communication strategy launching Reebok’s successful partnership with Crossfit

Greater New York City Area

Strategic oversight of L'Oreal brands; development of innovative growth focused strategies, managing senior clients (President, CMO), partner agency and media partners

Employee exchange program with Mindshare, key internal media contact for all Unilever’s Personal Care brands; led company-wide “mobile marketing month” event with multiple mobile partners and “music marketing” offsite in partnership with iHeart Media

New York City Metropolitan Area

Development of cross channel media strategies and tactical plans across multiple categories for Unilever.

New York, United States

• Building multi-media strategies, plans and activations across MPG’s healthcare accounts, including WebMD, Wyeth, Glaxosmithkline

Bachelor Of Engineering With Honors, Engineering With Business Studies

Continued Studies, Music Industry Marketing