A senior marketing strategist and creative delivery specialist with a background in education, retail, finance and housing marketing and communications.

Group lead for internal and external communications. CRM, SEO, PR, campaigns, blog, news, B2C, B2B.

Leading the marketing and communications for one of the UK's premier tile suppliers to trade, retail, landscaping and architectural sectors. Helping to drive sales and growth, brand awareness/impact and digital effectiveness for 97 UK retail and trade outlets. Supporting sales teams for specialist segments. Marketing strategy, PR and comms, brand, agency management, POS and retail environment, product launches, e-commerce/CRM, project management.Led on the rebrand of the company.

Management of the digital, brand marketing and content team within one of the north east's most respected social housing associations. Servicing the strategic and operational delivery of marketing and internal/external comms needs of all company areas to support our management of over 18,000 properties and our community of tenants and partners, as well as a burgeoning social housing build programme.

Responsible for all annual marketing campaigns including undergraduate, postgraduate, clearing, mature students, international. Management of a team of Client Marketing Officers (including International) responsible for providing marketing strategy and operational support to five Faculties. Led the marketing for the University's London and Hong Kong campus operations from launch.University lead for branding across all categories of student recruitment. Also led on the provision of branding solutions, strategic marketing support and creative direction for our suite of many sub-brands, affiliates and interests.Bringing global brand coherence, strategic alignment to KPI’s and to our strategic plan, and high-quality outputs with trackable outcomes were my key goals.Also managed the design team and the relationships between the University and its external creative and media buying agencies.Projects I led on include:• Production of a range of enquirer personas around which marketing and recruitment teams and partner agencies orientate University selling activity.• Marketing lead for a range of online-only courses, delivered using an external delivery partner (HEP).• The branding and marketing for our new MbChB Medicine course.• The complete re-branding of all University marketing collateral, with the aim of projecting a distinct, branded personality for the University, for our undergraduate and postgraduate audiences across large volumes of print, digital advertising and social media, website, and event materials (on and off campus).• Created a team and embedded systems to administer the critical, customer-orientated function of applicant interviews across the institution.• Moved traditional printed prospectuses to a sector-leading digital model where personalised pdf’s or print can be ordered, capturing crucial course-level marketing data online and at events.• Wrote a new Brand Guideline for the University.

This senior role had a broad marketing remit including management of the University of Sunderland website and social media, brand and design, advertising campaigns, and CRM. My team serviced all Faculties, Services and business centres within the institution. I was responsible for a full redesign of the University website using the CMS, Terminal 4. During this period, I established the University’s first call centres to applicants, pioneering many email, direct mail and other campaigns and also launched our innovative scholarships calculator, a sector first.The University was a lead partner in the establishment of UTC South Durham, an engineering specialist University Technical College. My team led on all aspects of the branding resulting in all year one recruitment targets being hit.

A senior role with a focus on increasing and professionalising marketing collateral and campaign delivery across the University's portfolio of growing interests. Areas of focus were corporate identity and brand, working closely with external agencies on advertising campaigns including TV, growing digital reach. This role included the rebrand/relaunch of the National Glass Centre, a major Sunderland visitor attraction. The rebrand won a HEIST Gold award in 2014.