A customer-centric senior leader specialising in CRM and customer experience and data platforms, adept at driving operational excellence and delivering tailored solutions that place the customer at the heart of all processes. With a background creating and managing customer information to generate meaningful insights, I excel in transforming data into commercial outcomes and leading teams to leverage these insights effectively.I possess a proven track record in enhancing CSAT and NPS scores by optimising full customer journey flows, both pre- and post-sales. I approach challenges from the customer's perspective, focusing on creating moments that matter and delivering exceptional customer experiences. My expertise lies in designing technology-based campaign and channel strategies through data-led behavioural analysis, segment creation, and targeted messaging.As a CRM specialist , I am committed to integrating customer-centric strategies across operations, ensuring every interaction adds value and drives customer satisfaction. My analytical mindset, coupled with strong interpersonal and communication skills, enables me to foster partnerships with internal and external stakeholders, guiding them towards a customer-first mentality and maximising the value derived from each customer interaction and technology investment.Key Skills:- CRM and Data Integration- Customer-Centric Strategy- Technical Leadership- Operational Delivery.- Stakeholder Management.- Project Management. - Adobe campaign and Salesforce implementation and use- Data-Driven Marketing- Innovative Problem Solving- Good working knowledge of recommenders and predictive models- Managing and monetising databases- Proficient in the following software : Excel (expert level), Word, PowerPoint, Access, SAP, BW, Smart Focus (CRM), Mapping software, Outlook, Lotus Notes, Lync and Glance. Adobe Business Practitioner certified, SQL, VBA and some HTML/Java