Commercially minded insights professional with more than 2 decades' experience within sports business, media and brand insights.Previously Managing Director of data driven consultancy, Sponsorship Intelligence (SI).Generate insights that support sponsorship sales, acquisition & negotiation + media sales, acquisition & negotiation.Project managed and consulted for some of the world's largest governing bodies/federations such as UEFA, FIFA, IAAF, Premier League, the IOC and stakeholders that belong to the Olympic Movement.Delivered sponsorship analysis and consultancy to brands such as Coca-Cola, Sony, Toyota/Lexus, Samsung, Nationwide and Heineken to name but a few.Goals:Build strong, lasting relationships with clientsProduce work that delivers credible, fact-based information, and actions, that not only facilitate decision making but bring about noticeable improvements or efficiencies in a client’s business activityProduce high standards of consultancy through compelling reasoning, logic and argumentation and by challenging assumptionsSpecialties: Senior level account management, biz dev & salesGlobal Consumer Research & InsightsSponsorship ROI (Return on Investment) & ROO (Return on Objective)Sponsorship Rights Package/Inventory ValuationsSponsorship Consultancy & NegotiationSponsor/Partner Branding Analysis & DiagnosticsMedia Rights Analysis & EvaluationMedia Landscape & Global Broadcast Media Measurement inc. viewing popularity across all linear and digital platforms.Product Placement & Broadcast Sponsorship Media Analysis & Valuation