Andy Krall Email & Phone Number

United States

Minneapolis, Minnesota, United States

Primary focus: Work with client financial institutions to build new niche digital bank brands, develop strategies to bring them to market, scale customer acquisition, and drive customer engagement and activation.Go-to-market strategies including collaborative goal setting, audience development, tactical paid, owned and earned media plans, event marketing, resource management, and ensuring stakeholder supportManage digital paid media strategy for clients, including regular monitoring, monthly reporting, recommending optimizations, and other duties as neededDevelop client email marketing strategy for lead and customer nurture, campaign promotion, one-off communications, and execution as neededProvide website strategy for initial go-to-market (MVP) and long-term expansion. Collaborate with design, copywriting and technical teams on site designs, search- and conversion-optimized copywriting, user-focused navigation and intuitive calls to actionKey accomplishments:Doubled customer acquisition and grew deposits 4x for a new-to-market digital bankWith a regional credit union, launched a new digital credit union supporting freelance professionalsWorked with cross-functional teams across InfoSec, Compliance and executive leadership to identify, vet and onboard two new and improved martech solutions: Campaign Monitor and Semrush

Bloomington, Minnesota, United States

Primary focus: Lead digital marketing strategy and technology conversations across consumer brands, food service and corporate business units, partnering with BU stakeholders to guide direction for digital adoption across the enterprise.Developed and executed the digital marketing strategy for six priority retail and direct-to-consumer CPG brands. Included development of paid search and paid social plans; campaigns and ad creative for customer acquisition; email editorial calendars; marketing automation flows; email templates; creative to nurture existing customers and subscribers; website optimization, landing page development; and SEOOwned, managed and maintained 19 brand and corporate websites. Oversaw website development, ADA and regulatory compliance, and maintaining web marketing best practices. Included management of one direct report and as-needed contractors, as well as hands-on developmentLed enterprise-wide digital governance, including ownership of all digital-related accounts and licenses, ensuring legal and regulatory compliance, and influencing key marketing technology purchasesLed multimedia production (two direct reports) including photography, videography, and internal and external corporate communications multimedia needsHired and managed digital consultants, website development firms and influencer agencies to support digital activities for various brands and business unitsReported directly to VP PR and Communications and maintained regular one-on-one meetings with CMOKey results:Launched Schwan’s first and second ever direct-to-consumer brandsOutsold all physical retail locations with direct-to-consumer ecommerce in Q1 2023Grew subscriber database from zero to more than 10,000 subscribers per brand in two quarters

Hopkins, Minnesota, United States

Owned the lead nurture program through marketing automation and email marketing (one-to-many and one-to-one) in Pardot, with the objective to engage existing visitors, prospects, leads and contactsOwned digital paid programs (including paid search, display and social) in targeted B2B marketplace with the goal of attracting and converting potential new leads for qualificationOwned and maintained company website, including page design and development, technical and on-page SEO, integration with our marketing technology stack, conversion optimization, analytics and morePartnered with Sales to ensure cohesive messaging across the customer journey. Included educating sales, developing their talking points for prospect conversations, and guiding sales enablement journeys (Salesloft)Co-administrator of company's Salesforce.com CRM including user management, permissions/permission sets, object management and maintenance, develop and maintain a new campaign structure, etc.Internal digital marketing SME; worked closely with client-facing teams to improve client workResponsible for multiple direct reports across various roles, including email marketing specialist, content marketing strategists, SEO specialists and account managers. Coached and trained each to learn new abilities and technologies, develop both hard and soft skills, and grow their roles within the organization

Hopkins, Mn

Owned the company's website to update and optimize our website, responsible for monitoring and reporting on key website analytics, managed the company's paid digital channel through paid search, display and paid social, managed the company's marketing automation program within Pardot, supported the greater marketing and sales teams through various responsibilities as they present themselves, including plan and execute marketing events, direct mail campaigns, identify strategic partnership and sponsorship opportunities, work with product teams to ensure consistent messaging across teams and adherence to best practices.

Hopkins, Mn

As the manager of the Digital Strategy and Social Media Team at Brandpoint, I balance responsibilities to my team through training, development and day-to-day management alongside client work and assisting pre-sales efforts.- Oversee digital strategy and social media staff. Provide education and development opportunities. Identify strengths and areas for improvement and ensure the team is consistently moving forward.- Develop content marketing, social media, paid search and distribution strategies for clients based upon their unique industries, audiences and areas of opportunity.- Provide strategic guidance to clients, digital marketing specialists, social media specialists, writers and designers for successful execution of strategies.- Audit web analytics reporting and assist in the identification of meaningful insights from analysis of data.- Management of clients' paid search and paid media efforts including identifying successes and failures and directing campaigns to successful outcomes.- Work with executive team to define the vision for Brandpoint's digital strategy and social media solutions, development of new offerings and research into innovative approaches to solving problems for clients.- Work with sales team to identify thoughtful, consultative solutions for prospects to achieve their digital and social marketing goals.

Hopkins, Mn

As a Content Marketing Strategist I am responsible for working with clients to understand their website analytics, evaluate site performance, identify trends to improve future performance and provide strategic insights related to their content marketing objectives.- Create content marketing strategies for clients based on their past and present content performance within Google Analytics, SEO website audit, identifying trends relative to specified business goals and providing guidance and insights related to content creation.- Work to understand and provide recommendations around the unique business objectives of clients.- Create client web analytics reporting by analyzing existing content performance within Google Analytics and translating that data into measurable results as well as adding ongoing strategic insights to maximize content performance.- Develop client editorial calendars.- Analyze online behavior for client’s websites to identify opportunities for optimization and testing.- Management of paid search campaigns within Google Adwords including bid modification and optimization, keywords expansion, assessing negative keywords, ad copywriting, quality score monitoring and optimization and monthly reporting to clients.- Management of content discovery campaigns through partners such as Taboola or Outbrain including bid modification and optimization, headline and photo testing, meeting click targets and monthly reporting to clients.- Keep up to date on industry trends and news.

Hopkins, Mn

My aim is to establish strong professional and personal relationships with my clients and work with them to ensure a successful content marketing campaign. My account project management duties include coordinating with writers, designers, social media specialists and strategists to provide the highest quality work for our clients.I have also taken on content strategy roles including monthly web analytics insights reporting, managing paid marketing efforts and assisting in the development of content marketing strategies.Last, and perhaps most importantly, I get to collaborate with awesome coworkers to deliver exceptional client experiences and find solutions for clients of all sizes and industries.