As the Sales Manager for Theo laser welders at Maxphotonics, I am responsible for driving sales and market growth within Australia. My role involves strategic planning, team leadership, customer relationship management, market analysis, product training, and laser welding safety consultation.Sales Strategy Development: I develop and execute sales strategies to achieve revenue goals and increase market share for Theo laser welders.Team Leadership: I recruit, train, and manage a high-performing sales team, setting clear objectives and providing regular feedback and development opportunities.Customer Relationship Management: I build and maintain strong relationships with key customers, partners, and industry stakeholders, ensuring high levels of customer satisfaction.Market Analysis: I conduct market research to identify trends, understand the competitive landscape, and uncover new business opportunities.Product Training: I provide comprehensive training on Theo laser welders to customers and team members, ensuring they are well-informed and confident in using our products.Laser Welding Safety Consultation: I offer expert advice on laser welding safety to ensure safe and effective use of our products.

Develop Business Plans and Training ContentCreate business plans, pricing structures, and training materials for the cobot welder and orbital welding machine.Client ConsultationProvide consultations to clients on best practices for manufacturing products.Advise on and improve customers' welding procedures, specifications, and metallurgical issues.Technical Demonstrations and TroubleshootingConduct demonstrations on the operation of welding equipment.Troubleshoot and resolve technical issues that may arise during welding.Financial AnalysisProvide Profit & Loss analysis to inform business decisions.Market StrategyDevelop strategies to counter competition in the market.Customer EngagementVisit potential customers to promote equipment.Organize and participate in various manufacturing events and roadshows to promote products and build rapport with distribution channels.

Customer CollaborationWorked with key customers to improve their gas requirements by upgrading their gas supply systems.Client ConsultationProvided consultations on proposing materials, welding gases, welding procedures, welding specifications, and metallurgical issues.Technical Demonstrations and TroubleshootingConducted demonstrations on gas mixtures for various welding processes.Troubleshot and resolved technical issues that arose during welding procedures.Sales SupportAssisted the sales team with welding-related questions from customers.Developed and delivered welding training programs to the sales team to enhance their technical knowledge.

ALbee Business Developer ● Launch ALbee branding on a national scale● Develop business plan, pricing structure and training content for the product● Identify and negotiate with National buying group such as Ruralco Holding, to launch Albee through their members● Travel to different regions (NSW, SA, QLD, TAS & WA) to provide product training for Production, Customer care and Sales teams● Provide P&L analysis for Albee● Provide strategies to counter competition in the market● Visit potential reseller with sale team members to promote Albee● Organise and participate on various Field Days event to promote Albee, build rapport with distribution channels● Provide technical support in selection of valves, cylinders to launch Albee in different stages to meet market requirements

• Providing consultations to clients such as proposing welding gases (mainly from shipping and oil industries), welding procedures and welding specifications• Providing after-sale services which includes demonstrations on various gases mixture for various welding processes and trouble-shooting on technical issues that may arise on site• Coordinating with various parties (i.e. Sales division and technical division) to secure new business opportunities• Supporting clients on proper welding procedures and proper inspection techniques

• Making presentations to clients, mainly from shipping and oil industry, on product usage and specifications• Providing after-sale services which includes demonstration on products usage and trouble-shooting on technical issues that may arise on site• Coordinating with various parties (i.e. Sales division and technical division) to secure new business opportunities and ensure provision of reliable and consistent after-sale services• Handling of welding machines, welding preparation equipment, welding procedures and conducting welding joint inspection

• Constantly in search for commercially viable locations to expand our marketinfluence by opening new retail outlets in Singapore.• Taking charge of all aspects of coordinating work; from signing of tenancy agreement with shop owner, liaising on renovation work prior to opening of outlet, manpower arrangement for retail outlets, as well as maintaining smooth operations at the various retail outlets on a day-to-day basis.• Providing leadership, organizational and operational advice in planning and executing Profit sharing scheme with company & retail staff.

• Responsible for sourcing of goods from overseas for local retail market, coordination of import shipments to ensure smooth and timely delivery•Ensuring successful execution of sales order and meeting customer delivery deadlines with the aim promote high level of customer satisfaction• places for retail business opportunities (including negotiation of rental cost with landlords), coordination with local vendors for consignment of goods

• Management of all designated projects with the aim of meeting overall company sales target•Preparation of Sales Projection and Forecast on a monthly basis•Formalisation of sales quotation through coordination with various internal departments, submission to customers followed by close follow-up actions to secure projects•Monitoring the assembly process of automation machines through close supervision and guidance to subordinates working on the projects• Constantly update/advise customer on progress to ensure successful execution of sales order, job order and meeting all aspects of customer requirements including timely delivery•Provision of after-sales services; dealing with customer on spare parts’ requirements and technical service support to ensure customer satisfaction at all times

• Completed Infantry Section Leaders Course in School of Infantry Specialists (27 Nov 95 – 29 Nov 96)• Completed Armour Infantry Section Leader Course in School of Armour (29 Jan 1996 – 06 April 1996)• Completed Signaler Specialist Course in Singapore Armed Forces (2 Jun 1997 – 13 Aug 1997)• Responsible for coordinating tasks among team members• Selected for overseas Signal operation in Taiwan (Mid 1998)• Involved in planning schedules to ensure smooth operations• Promoted to the rank of First Sergeant on 1 Feb 2000